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The Shopping Grande Circular is located at Rua Autaz Mirim, 6100, in the Sao Jose neighborhood of Manaus, Amazonas, Brazil, serving the eastern zone of the city. Originally opened in 1996 with 7,000 square meters and 30 satellite stores anchored by Bemol department store, it underwent significant expansion and renovation, reopening in November 2017 with an investment of R$116 million. The mall now features approximately 135 stores across two floors, a gross leasable area estimated at around 20,000 square meters, a food court with regional and international cuisine, four cinema screens, a gym, children's play area, and over 600 parking spaces.
Accessibility is supported by proximity to major roads like Avenida Autaz Mirim, though public transport options are limited in this suburban area. The tenant mix includes anchors such as Bemol (department store), Riachuelo (fashion), and Casas Bahia (electronics and appliances), alongside mid-tier fashion brands like Aff Maria and 100% Bijux, beauty services like Bela Cunha, sports retailer All Teams, and local kiosks.
Food options range from fast casual to sit-down restaurants emphasizing Amazonian flavors. In Manau's retail landscape, dominated by larger regional malls like Manauara Shopping (over 100,000 sqm) and Amazonas Shopping, Grande Circular positions as a community-oriented center targeting local families and middle-income shoppers in the growing eastern suburbs. Market reports from Abrasce indicate Brazilian mall sector growth of 1.6% in 2025, with northern Brazil seeing steady demand due to population influx from migration.
Leasing advantages include competitive rents estimated at R$120-180 per sqm monthly, high occupancy rates around 90% post-renovation, and footfall driven by weekend family visits, though seasonal tourism boosts are minimal compared to central malls. Potential drawbacks involve competition from e-commerce and nearby informal markets, as well as infrastructure challenges like traffic congestion during peak hours.
Overall, it offers stable performance for retailers in everyday essentials and leisure categories, with demographic appeal to a population of over 2.2 million in Manaus, where 60% are under 35 years old and household incomes average R$2,500 monthly in the zone.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 12:00 PM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The eastern zone of Manaus, where Shopping Grande Circular is situated, has a population density of about 5,000 residents per sq km, with a median age of 28 years and average household income of R$2,200-3,000 monthly, per IBGE 2023 data. Shoppers are primarily middle-class families (45% of visitors) and young professionals, drawn by affordable fashion, home goods, and family entertainment. Footfall averages 8,000-10,000 daily visitors on weekdays, peaking at 15,000 on weekends, supported by local schools and residential developments. Risks include economic volatility in the Amazon region, affected by commodity prices, leading to 5-7% annual income fluctuations that impact discretionary spending on non-essentials.
Competition and Market Saturation
Manaus hosts over 10 shopping centers, with larger competitors like Manauara Shopping (GLA 102,000 sqm, 400+ stores) attracting 25,000 daily footfall and premium tenants, drawing customers from across the city via better accessibility and diverse mix including luxury brands. Grande Circular faces saturation in basic retail categories, with occupancy at 88-92% but sales per sqm around R$4,500 annually, below the national average of R$6,000. Local street markets and e-commerce platforms like Mercado Livre erode 20% of potential traffic, particularly for apparel. Strengths lie in lower competition for community events, but retailers should monitor regional economic reports showing 2% retail growth in 2025 amid inflation pressures.
Lease Terms and Operational Quality
Lease structures typically involve base rents of R$130-170 per sqm plus 8-12% turnover percentage, with terms of 3-5 years and escalation tied to IGP-M index (around 5% annually). Occupancy remains strong at 90%, supported by proactive management from Grupo Engeco, including marketing budgets for local promotions. Operational quality features modern HVAC and security, but aging elements from the 2017 expansion may require maintenance, with reported downtime under 2%. Accessibility challenges include limited bus routes, increasing reliance on private vehicles, which boosts parking revenue but raises logistics costs for deliveries. Retailers benefit from a balanced tenant mix minimizing cannibalization, though weak categories like high-end jewelry show 10% vacancy risks in saturated markets.
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Manaus, AM
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City Snapshot
Manaus, AM
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