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Shilpa Shopping Mall, situated in the Mirpur DOHS area of Dhaka, Bangladesh, is a mid-sized retail complex established in 2005, covering about 80,000 square feet over four floors. It serves as a neighborhood shopping destination for local residents, featuring a balanced tenant mix of 40% fashion and apparel stores including local brands like Aarong and Yellow, 30% food and beverage outlets with fast-food chains and local eateries, 20% electronics and gadgets shops, and 10% services such as supermarkets, pharmacies, and banks.
Occupancy rates hover around 75-85% according to recent commercial real estate reports from Knight Frank Bangladesh, indicating moderate demand amid economic recovery post-COVID.
Rent levels are competitive at BDT 70-110 per square foot monthly, lower than premium malls like Bashundhara City (BDT 150+), making it attractive for small to medium retailers.
Accessibility is facilitated by proximity to Mirpur Road and public transport, though heavy traffic and limited parking (200 spaces) pose challenges. Footfall estimates from local market analyses reach 4,000-6,000 daily visitors, driven by the surrounding middle-income demographic with average household incomes of BDT 40,000-80,000. The mall's market position is strong for everyday shopping but faces competition from larger destinations like Jamuna Future Park and traditional markets such as New Market.
Strengths include affordable leasing and loyal local customer base; weaknesses encompass aging infrastructure with occasional maintenance issues and vulnerability to flooding during monsoons. Retail performance data shows sales per square foot at BDT 5,000-7,000 monthly, below city averages of BDT 10,000, reflecting saturation in Dhaka's retail sector with over 100 malls operational. Potential risks involve e-commerce growth eroding physical sales and economic factors like inflation impacting consumer spending.
Overall, it offers practical opportunities for value-driven retailers targeting families and young professionals in a densely populated urban setting.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Footfall and Occupancy
Footfall at Shilpa Shopping Mall averages 4,000 visitors on weekdays and up to 7,000 on weekends, based on estimates from Bangladesh Retail Association reports. Occupancy remains stable at 80%, with food courts achieving near-full tenancy due to high dwell time. However, fashion anchors show 10-15% vacancy during off-peak seasons, influenced by online shopping trends. Compared to Dhaka's average mall footfall of 10,000+, it performs adequately for a neighborhood center but lags behind mega-malls. Traffic data highlights peak hours congestion reducing accessibility, a common issue in Mirpur's urban grid.
Demographic Profile and Accessibility
The catchment area comprises middle-class residents in Mirpur and Kafrul, with 70% of the population aged 18-40 and household sizes averaging 5-6 members. Income levels support value retail, with 60% spending on essentials and leisure dining. Accessibility via bus routes and rickshaws is convenient, but car access is hindered by narrow roads and only 150 parking spots. Market insights note a diverse ethnic mix including Bengali and Bihari communities, boosting demand for affordable ethnic wear. Challenges include seasonal dips in footfall during Ramadan fasting periods, affecting 20-30% of daily traffic.
Competition and Lease Terms
Intense competition from nearby Eastern Plaza and online platforms like Daraz.com pressures sales, with e-commerce capturing 25% of Dhaka's retail market per Statista data. Lease terms include 3-year minimums, 10% annual escalations, and 3 months' security deposit. Rents at BDT 80/sq ft offer cost advantages over Gulshan malls (BDT 200+), but renewal risks arise from owner-managed operations lacking professional marketing. Operational quality is fair, with HVAC systems reliable but elevators prone to breakdowns. Risks encompass market saturation, with Dhaka's retail space growing 15% yearly, potentially diluting footfall for smaller venues like Shilpa.
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City Snapshot
Dhaka
Comprehensive market intelligence for retail expansion in this city