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Crescent Mall in Dhaka, Bangladesh, is a mid-sized retail destination situated in the Mirpur area, catering primarily to local middle-income shoppers.
Spanning around 120,000 square feet, it features over 90 outlets including fashion retailers such as Aarong, local apparel brands, electronics shops, a multi-screen cinema, and a food court with both Bangladeshi cuisine and international fast-food chains like KFC and Pizza Hut. The mall opened in 2012 and has maintained a solid market position within the densely populated Mirpur DOHS and surrounding neighborhoods, benefiting from urban expansion and increasing consumer spending in secondary markets.
Leasing advantages include flexible terms with rents ranging from BDT 70 to 130 per square foot per month, depending on location and size, which is competitive compared to prime malls like Bashundhara City. Occupancy hovers at 82-88% as per recent commercial real estate reports, supported by a diverse tenant mix that drives cross-shopping.
Accessibility is facilitated by proximity to Mirpur Road and bus routes, though traffic congestion remains a challenge.
Demographic profile includes young professionals, families, and students from nearby universities, with average household incomes of BDT 40,000-60,000 monthly.
Operational quality is fair, with modern amenities like air-conditioning and parking for 300 vehicles, but aging escalators and occasional power issues highlight maintenance needs. Market factors such as rising e-commerce penetration and competition from informal markets influence performance, yet the mall's community focus provides resilience. Footfall estimates from industry data indicate 4,000-6,000 visitors daily on weekdays, surging to 12,000-18,000 on weekends and holidays.
Overall, it offers balanced opportunities for retailers targeting value-conscious consumers, though risks from economic volatility and infrastructure upgrades are notable.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The Mirpur area surrounding Crescent Mall has a population exceeding 400,000, characterized by a youthful demographic with 60% under 35 years old, including many students from institutions like Bangladesh University of Engineering and Technology nearby. Household incomes average BDT 50,000 monthly, supporting mid-range retail. Footfall data from 2024 retail reports shows average daily traffic of 5,500 visitors, boosted by residential density but tempered by seasonal floods and traffic. This profile suits family-oriented and budget fashion tenants, though lower disposable incomes compared to Gulshan areas limit luxury sales potential.
Occupancy and Rent Levels
Occupancy at Crescent Mall is reported at 85% in mid-2025 market analyses, with strong retention of anchor tenants like supermarkets and cinemas ensuring steady revenue. Rent levels range from BDT 80-140 per square foot annually, offering affordability for SMEs versus BDT 200+ in top-tier malls. Lease terms typically span 3-5 years with escalation clauses of 10% yearly. Challenges include vacancy risks in non-prime zones due to e-commerce shifts, but incentives like fit-out contributions help attract new entrants in a recovering post-pandemic market.
Competition and Tenant Mix
Crescent Mall faces competition from nearby Polli Srom Shopping Complex and larger venues like Jamuna Future Park, which draw higher-end shoppers with better international brands. Tenant mix comprises 45% fashion and apparel, 25% food and beverage, 20% electronics and services, and 10% entertainment, per directory listings. Strengths lie in local brand synergy boosting footfall, but weaknesses include category saturation in affordable clothing and limited high-street names, potentially capping sales per square foot at BDT 5,000-7,000 monthly versus BDT 10,000 in premium sites. Market saturation in budget segments heightens pricing pressures.
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Dhaka
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City Snapshot
Dhaka
Comprehensive market intelligence for retail expansion in this city