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Robinson Bangrak, located at 1522 Charoen Krung Road in Bangkoks Bangrak district, is a mid-tier department store and shopping center operated by Central Retail Corporation.
Spanning approximately 25,000 square meters of gross leasable area (GLA), it features a balanced tenant mix including fashion outlets like local and international brands, beauty sections with cosmetics from Shiseido and local lines, home goods, electronics, and a Tops supermarket as an anchor. The food and beverage area includes casual dining options and a food court serving Thai and international cuisine.
Opened in the early 2000s and recently rebranded under the Central umbrella in late 2024, it targets middle-income local residents and office workers from nearby Sathorn and Silom business districts.
Accessibility is supported by proximity to the Chao Phraya River ferry services and major roads like Charoen Krung, though traffic congestion poses challenges.
Market position is community-oriented in a historic area with growing residential developments, benefiting from steady footfall of around 15,000-20,000 daily visitors, below the city average of 30,000 for larger malls.
Occupancy rates hover at 92-95 percent, aligned with Bangkoks overall retail average of 94.4 percent in 2025, per Knight Frank reports.
Rent levels for prime spaces range from THB 1,500-2,500 per square meter per month, lower than central CBD averages of THB 3,700 due to its neighborhood focus.
Leasing advantages include stable local demand, promotional support from Central Group, and lower entry costs compared to luxury venues. Drawbacks encompass competition from modern riverfront developments like IconSiam, aging infrastructure requiring maintenance, and vulnerability to economic slowdowns affecting discretionary spending in non-prime locations. The surrounding demographic profile includes over 200,000 residents within a 5-km radius, with median household incomes of THB 500,000-800,000 annually, drawing professionals aged 25-45 and families.
Operational quality is solid with extended hours from 10:30 AM to 10:00 PM, but parking limitations (around 300 spaces) may deter high-volume traffic during peak hours.
Overall, it offers practical leasing for retailers seeking affordable exposure in a vibrant urban neighborhood amid Bangkoks saturated retail market projected to add 1.09 million sqm of supply by 2030.
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Hours of Operation
Hours
| Monday | 11:00 AM — 09:00 PM |
| Tuesday | 11:00 AM — 09:00 PM |
| Wednesday | 11:00 AM — 09:00 PM |
| Thursday | 11:00 AM — 09:00 PM |
| Friday | 11:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area encompasses Bangrak and adjacent Sathorn districts, serving a population of approximately 250,000 within a 3-km radius, characterized by middle-class professionals, office workers, and young families with median ages of 30-45 and household incomes ranging from THB 400,000 to 900,000 annually. Data from Central Groups consumer database indicates 60 percent local shoppers and 40 percent from nearby business areas, with footfall averaging 18,000 daily visitors in 2025, down 5 percent from pre-pandemic levels due to hybrid work trends reducing commuter traffic. This supports consistent sales in essentials and mid-range fashion but limits high-end luxury performance, as per JLL retail reports highlighting subdued discretionary spending amid a consumer confidence index of 52.7.
Competition and Market Saturation
Robinson Bangrak faces moderate to high competition from nearby retail hubs including IconSiam (GLA 750,000 sqm, 50,000 daily footfall) and Asiatique Riverfront, which draw tourists and premium shoppers with experiential offerings, potentially diverting 20-30 percent of potential visitors. Local competitors like China World and smaller plazas in Silom add pressure on category overlaps in fashion and F&B. Bangkoks retail market in 2025 shows 94 percent occupancy but risks from 0.2 million sqm new suburban supply, per CBRE outlook, leading to rent stabilization or slight declines. For lessees, this implies negotiating power for better terms but requires strong differentiation to capture the 70 percent local market share amid saturation in community retail segments.
Lease Terms and Operational Risks
Leasing at Robinson Bangrak typically involves base rents of THB 1,800-2,200 per sqm/month for ground-floor spaces, with turnover rents at 8-12 percent of sales above breakpoints, plus service charges of THB 300-500/sqm/year covering maintenance and marketing. Minimum lease terms are 3-5 years, with Central Retail providing co-op advertising budgets up to 2 percent of rent. Advantages include flexible pop-up options for short-term trials and access to loyalty programs like The 1 Card, boosting repeat visits. Risks involve aging infrastructure, with some reports noting renovation needs post-2024 rebranding, potential access issues from Charoen Krung traffic (average 45-minute delays during rush hours), and category weaknesses in luxury goods due to nearby premium alternatives. Operational quality scores 7.5/10 in cleanliness and staff service per TripAdvisor reviews, but parking shortages (300 spots for 18,000 visitors) may impact conversion rates by 10-15 percent.
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