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Querétaro Premium Outlets is an open-air outlet center located on Carretera Querétaro-Celaya Km. 6.3 in Corregidora, Querétaro, Mexico, approximately 10 km from the city center. Opened in 2019 and managed by Simon Property Group in partnership with SOMA, it spans about 26,000 sqm of gross leasable area with over 100 stores focused on discounted premium brands. The tenant mix emphasizes fashion and sportswear, including anchors like Nike, Adidas, Puma, Under Armour, Lacoste, Levi's, Hugo Boss, and True Religion, alongside accessories, footwear, and two food courts.
Occupancy stands at 82%, reflecting moderate leasing activity in a market with overall retail vacancy around 6-8%. Annual footfall averages 782,000 visitors, driven by regional draw from Querétaro's 1.2 million metro population and proximity to industrial zones.
Rent levels range from 250-400 MXN per sqm monthly, competitive for outlet formats with incentives like free rent periods of 3-6 months for new tenants.
Accessibility via major highway supports high vehicle traffic, but public transport is limited, favoring car-dependent shoppers. The property integrates into a mixed-use complex with power center, hotel, and residential elements, enhancing synergy.
Market position as one of Mexico's top outlets benefits from Querétaro's economic growth in automotive and aerospace sectors, with household incomes averaging 15,000-25,000 MXN monthly in C+ to B segments.
Leasing advantages include brand exclusivity and discount appeal attracting value-conscious middle-class consumers, though challenges arise from 18% vacancy and seasonal sales fluctuations.
Operational quality is solid with ample parking for 1,500 vehicles and event spaces, but aging infrastructure is not an issue given recent build. Competition from full-price malls like Antea may dilute traffic, yet outlet differentiation supports steady performance in a saturated retail landscape.
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Hours of Operation
Hours
| Monday | 11:00 AM — 08:00 PM |
| Tuesday | 11:00 AM — 08:00 PM |
| Wednesday | 11:00 AM — 08:00 PM |
| Thursday | 11:00 AM — 08:00 PM |
| Friday | 11:00 AM — 08:00 PM |
| Saturday | 11:00 AM — 08:00 PM |
| Sunday | 11:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
Querétaro metro area has 1.2 million residents, with 70% in middle-income C+ to B segments (incomes 10,000-30,000 MXN monthly), supported by industries like BMW and Airbus. The mall draws from surrounding suburbs and Celaya, with footfall of 782,000 annually or 2,100 daily average. Highway location ensures easy access for 80% car arrivals, but limited bus routes pose challenges for non-drivers, potentially capping urban foot traffic at 20-30% of total visitors.
Tenant Mix and Occupancy
The 100+ stores feature 60% fashion/sportswear (Nike, Adidas, Levi's), 20% accessories/footwear, 10% dining, and 10% services, creating a focused outlet experience. At 82% occupancy, 18% vacancy highlights leasing opportunities in weaker categories like home goods. Rent averages 300 MXN/sqm/month with turnover rates below 10% annually, but sub-anchor reliance on international brands risks supply chain disruptions affecting mix stability.
Competition and Market Risks
Faces competition from Antea Lifestyle Center (150,000 sqm, 95% occupancy) offering upscale full-price retail 15 km away, and Plaza Outlets Juriquilla nearby, leading to 15-20% traffic overlap. Querétaro's retail saturation (GLA per capita 0.8 sqm) pressures rents, with economic slowdowns in manufacturing posing demand risks. Strengths include 65% average discounts boosting sales per sqm at 8,000 MXN annually, but access issues and e-commerce growth challenge physical visits.
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Santiago De Querétaro, QUE
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City Snapshot
Santiago De Querétaro, QUE
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