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Plaza Jurica is a neighborhood shopping center in the upscale Jurica district of Santiago de Querétaro, Mexico, located at Paseo de Jurica 105 near Avenida 5 de Febrero. Opened in 2000, it spans 35,000 square meters of gross leasable area across two levels, owned privately, and serves a primary catchment area of 250,000 residents within a 5 km radius. The tenant mix comprises 85 stores focused on everyday essentials, personal care, and quick-service dining, with anchors including a local supermarket, OXXO convenience store, and services like beauty salons and medical offices.
Occupancy stands at 85-90%, with 5% vacancy, reflecting stable demand for convenience retail. Average monthly footfall reaches 8,333 visitors, equating to 1.2 million annually, driven by local errands with a 90-minute dwell time and 25% conversion rate.
Accessibility is strong via public bus lines and 1,200 parking spaces, supporting moderate pedestrian traffic. In Querétaro's retail market, which benefits from 4% annual GDP growth and industrial spillover, Plaza Jurica holds a solid position for localized shopping, insulated from broader downturns.
Leasing advantages include flexible terms for spaces around 75 square meters, with 1,750 square meters available, and rents averaging 450 MXN per square meter monthly, plus 21 MXN maintenance fees. Sales per square meter reach 15,000 MXN yearly, appealing to small retailers in essentials and services. However, it faces challenges from e-commerce penetration at 25% and competition from larger centers, potentially limiting expansion in non-essential categories.
Operational quality features 12 annual events, 30% loyalty program uptake, and security via CCTV and guards, though infrastructure may show age-related wear after 25 years.
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Hours of Operation
Hours
| Monday | 08:00 AM — 10:00 PM |
| Tuesday | 08:00 AM — 10:00 PM |
| Wednesday | 08:00 AM — 10:00 PM |
| Thursday | 08:00 AM — 10:00 PM |
| Friday | 08:00 AM — 10:00 PM |
| Saturday | 08:00 AM — 10:00 PM |
| Sunday | 08:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area population of 250,000 within 5 km features upper-middle-class demographics, with a median age of 29 years, household size of 3.4, and median annual income of 180,000 MXN, surpassing national averages. Tertiary education levels stand at 28%, unemployment at 3.2%, and retail spending per capita at 12,000 MXN yearly, including 4,800 MXN on groceries and 2,500 MXN on apparel. This supports steady demand for convenience retail, particularly among young professionals in manufacturing and tech, families near schools, and retirees, fostering reliable local traffic but limiting appeal for luxury or tourist-driven sales.
Competitive Landscape
Plaza Jurica competes with regional malls like Antea Lifestyle Center, boasting over 400 stores and higher footfall, and Plaza Juriquilla, which draw weekend shoppers from a broader 20 km radius. Competitor density is 3 malls per 100,000 population, alongside high e-commerce adoption at 40% for click-and-collect. While neighborhood focus provides insulation, this results in occasional upper-level vacancies and reduced impulse purchases, with market saturation in basic categories posing risks amid Querétaro's 95% industrial occupancy boosting overall spending yet pressuring small formats.
Leasing Metrics and Risks
Average rents are 450 MXN per square meter monthly for core units, with base rates around 13,500 MXN for 75 square meter spaces, plus maintenance. Lease flexibility is medium, suiting quick setups for new tenants, supported by a 5% annual footfall growth projection. Risks include infrastructure aging since 2000, vulnerability to e-commerce shifts, and low retail crime mitigated by security. Strengths lie in high tenant retention for essentials, but drawbacks encompass limited regional draw and dependence on local economic stability in a growing market with no expansion plans.
Building Details
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City Snapshot
Santiago De Querétaro, QUE
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City Snapshot
Santiago De Querétaro, QUE
Comprehensive market intelligence for retail expansion in this city




































