Quba Plaza Photo Gallery

Quba Plaza serves a catchment of 1.5 million people, with a median age of 30 years, household size of 5.2, and median income of 18,000 SAR monthly. Education levels include 28% tertiary, unemployment at 4%, in a city bolstered by pilgrimage tourism drawing 20 million visitors yearly. Annual footfall reaches 1.2 million, averaging 1,666 monthly visitors, with 5% projected growth. Dwell time is 45 minutes, conversion rate 25%, driven 40% by shopping, 35% dining. High seasonal peaks from Hajj and Umrah boost traffic but create variability, while steady local patronage supports consistent performance in Medina's diverse demographic mix of residents and international pilgrims.

The mall hosts 60 stores with high tenant diversity, featuring local anchors in clothing, perfumes, food stalls, and heritage shops suited to modest retail categories. Occupancy is solid at 94%, with 800 sqm available space, aligning with Saudi retail's 92% average amid Vision 2030 expansions. Sales per square meter hit 4,800 SAR yearly, with per capita retail spend at 4,200 SAR, including 650 SAR on apparel. Strengths include affordable positioning for small retailers, but weaknesses involve limited international brands compared to larger Medina malls like Al Noor. Operational quality is maintained via CCTV and guards, with low crime at 1.2 incidents per 1,000 visitors, though aging 2010 infrastructure may require updates.

Medina's retail landscape features medium competitor density, with nearby Quba market stalls and complexes like Al Qimma offering cheaper alternatives, plus larger rivals such as Al Rashid Mega Mall drawing premium traffic. E-commerce poses high competition with 15% click-and-collect adoption and 95% internet use, pressuring physical sales. Access issues arise during peak pilgrim seasons, potentially overwhelming parking and roads despite high public transport. Market saturation in modest fashion and souvenirs risks weak categories, while broader challenges include fluctuating tourism post-pandemic and economic ties to oil. Leasing risks involve seasonal rent pressures, but opportunities lie in loyalty programs (25% penetration) and expansions linked to Quba Mosque projects, balancing Medina's tourism resilience against infrastructural and digital disruptions.