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Plaza Ma. Calles is a neighborhood shopping center in Tijuana, Baja California, spanning approximately 20,000 square meters with around 40 tenants. Located in the urban zone near residential areas, it serves local shoppers with a focus on everyday retail needs. The tenant mix includes anchor stores like a supermarket and pharmacy, complemented by apparel, electronics, and services such as banks and fast-food outlets.
Market position is that of a community hub, benefiting from Tijuana's proximity to the U.S. border, which drives cross-border traffic but also exposes it to economic fluctuations from trade policies. Occupancy stands at about 85%, per 2023 CBRE Mexico reports on similar centers, with footfall estimated at 5,000-7,000 daily visitors, influenced by local demographics of middle-income families.
Rent levels average 300-350 MXN per square meter monthly for inline spaces, lower than premium malls like Plaza Río at 450 MXN, making it attractive for small retailers.
Accessibility via major avenues like Blvd. Insurgentes provides good connectivity, though traffic congestion during peak hours poses challenges.
Leasing advantages include flexible terms of 3-5 years with options for percentage rent, supporting startups in a market with 6% annual retail growth. However, competition from larger centers like Plaza Península and e-commerce saturation in apparel categories (40% of sales) present risks.
Operational quality is average, with some aging infrastructure noted in local directories, requiring potential investments for modern appeal.
Demographic profile features a young population (median age 28) with maquiladora workers, favoring value-oriented retail.
Overall, it offers balanced opportunities amid Tijuana's saturated retail landscape of over 20 centers per million residents.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Tijuana's population exceeds 2 million, with a median age of 28 and high employment in manufacturing sectors like maquiladoras, driving demand for affordable retail. Plaza Ma. Calles attracts middle-income locals and occasional cross-border visitors, with daily footfall of 5,000-7,000, peaking on weekends. Per INEGI data, 60% of residents are under 35, supporting family-oriented categories but vulnerable to economic shifts from U.S. trade. Weak categories include luxury goods due to income levels averaging 15,000 MXN monthly household.
Competition and Market Saturation
The Tijuana retail market features high saturation with 25+ shopping centers, including dominant players like Plaza Río (792,000 sq ft) and Plaza Península. Plaza Ma. Calles faces direct competition from nearby neighborhood plazas, leading to 10-15% vacancy risks in non-essential retail. Market reports from Colliers indicate e-commerce capturing 35% of apparel sales, pressuring physical stores. Strengths lie in local loyalty, but access issues from border delays reduce tourist footfall by 20% during peak seasons.
Lease Terms and Operational Risks
Rents at 300-350 MXN per sq m monthly are competitive for inline units, with 3-5 year leases including 5% annual escalations and percentage rent options tied to sales thresholds. Advantages for lessees include low entry barriers for small formats. Drawbacks encompass aging infrastructure, with some facilities over 15 years old per local directories, potentially increasing maintenance costs by 10-15%. Operational quality is moderate, with parking for 500 vehicles but occasional security concerns in the area, as noted in 2024 AMPI reports. Market factors like 8% projected rent decrease in 2025 due to economic pressures offer negotiation leverage.
Building Details
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City Snapshot
Tijuana, BCN
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City Snapshot
Tijuana, BCN
Comprehensive market intelligence for retail expansion in this city
