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Brand Fit Snapshot

Best for:

Daily Essentials & GroceryCinema & LeisureNational ChainsHealth & WellnessMixed-Use & Office Traffic

Not ideal if:

Ultra-Luxury PositioningDiscount RetailSmall Format Retail

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Pearl Plaza is a retail center in Bangkok, Thailand, spanning 10,000 sqm GLA across five levels, built in 2005 with 60 stores. Anchors include Big C supermarket, Uniqlo for apparel, and a cinema, creating a tenant mix where 40% of visits are for shopping, 35% for dining, and 25% for home decor. It draws 416,666 monthly visitors (8 million annually) with average dwell time of 120 minutes. The site serves a 500,000-person catchment area within 5-10 km, featuring average age 38, household size 2.8, 1.2% annual growth, and monthly incomes of 30,000 THB.

Accessibility is strong with excellent infrastructure and 800 parking spaces.

Market positioning involves medium competition, 25% occupancy, 5% vacancy, and rents at 3,500 THB per sqm per month. Leasing starts at 500 sqm units amid high activity. Advantages encompass robust footfall and 5% growth potential with 10 new tenants yearly, bolstered by low crime and monthly events (30% participation). Drawbacks include low occupancy signaling underperformance, shopper demands for family amenities, diverse/international dining, trendy/sustainable fashion, and high e-commerce influence (40% online shopping, 85% purchase impact), alongside potential aging infrastructure issues in a saturated market.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 10:00 PM
Tuesday09:00 AM — 10:00 PM
Wednesday09:00 AM — 10:00 PM
Thursday09:00 AM — 10:00 PM
Friday09:00 AM — 10:00 PM
Saturday09:00 AM — 10:00 PM
Sunday09:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

561A Dien Bien Phu St., Bangkok, Thailand

Insights

Demographic Profile

The catchment area within 5-10 km holds 500,000 residents, average age 38 years, household size 2.8 persons, 35% female, and 1.2% annual growth rate. Average monthly household income stands at 30,000 THB, with per capita retail spending of 7,273 THB yearly and leisure at 5,000 THB. Unemployment is 1.5%, fostering a stable middle-class base for mid-tier retail. However, 40% online shopping adoption and 85% e-commerce influence on purchases present risks to physical store traffic and sales conversion.

Competitive Landscape

Pearl Plaza encounters medium competition in Bangkok's retail sector, anchored by Big C, Uniqlo, and cinema for essentials and entertainment. With 25% occupancy and 5% vacancy, it shows underutilization possibly from market saturation or unmet shopper needs like family play areas, healthier/international dining, and streetwear/sustainable brands. Maintaining 8 million annual visitors requires tenant diversification and events; nearby malls could heighten rivalry, impacting footfall if infrastructure updates lag.

Leasing Considerations

Rents average 3,500 THB per sqm monthly, with minimum 500 sqm spaces available under high leasing activity. The 25% occupancy and 5% vacancy indicate opportunities for new tenants but risks of extended voids. Positive factors include 5% annual growth, 10 new tenants added yearly, excellent accessibility, and 800 parking spots. Built in 2005, potential aging infrastructure may demand capex. Suitable for retailers targeting high-traffic moderate-rent spaces, though e-commerce trends and competition necessitate strong omnichannel strategies.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
25,434
Year Built
2015
Parking Spaces
400
Average Monthly Footfall
666,667
Owner
SSG Group
Anchor Tenants
CGV Cinema, Fresh Supermarket, California Fitness & Yoga

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
500,000 People
Population growth rate
1.2 %
Median age
38 Years
Household size
2.8 Persons
Education level (tertiary)
35.0 %

Median household income
30,000 THB/month
Unemployment rate
1.5 %
Cost of living index
120 Index (Bangkok=100)

Retail spending per capita
15,000 THB/year
Spending on apparel
7,273 THB/year
Spending on groceries
8,500 THB/month household
Spending on electronics
5,000 THB/year

Annual foot traffic
8,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
35,000 THB/year

Number of retail stores
60 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
25.0 %

Gross Leasable Area
25,434 sqm
Number of Levels
5 Levels
Average rent per square meter
3,500 THB/month
Vacancy rate
5.0 %
Lease term flexibility
High
Available retail space
500 SQM

Proximity to main roads
Direct
Public transport access
Excellent
Parking spaces
400 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
85.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Monthly
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
nan
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