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Pearl Plaza is a retail center in Bangkok, Thailand, spanning 10,000 sqm GLA across five levels, built in 2005 with 60 stores. Anchors include Big C supermarket, Uniqlo for apparel, and a cinema, creating a tenant mix where 40% of visits are for shopping, 35% for dining, and 25% for home decor. It draws 416,666 monthly visitors (8 million annually) with average dwell time of 120 minutes. The site serves a 500,000-person catchment area within 5-10 km, featuring average age 38, household size 2.8, 1.2% annual growth, and monthly incomes of 30,000 THB.
Accessibility is strong with excellent infrastructure and 800 parking spaces.
Market positioning involves medium competition, 25% occupancy, 5% vacancy, and rents at 3,500 THB per sqm per month. Leasing starts at 500 sqm units amid high activity. Advantages encompass robust footfall and 5% growth potential with 10 new tenants yearly, bolstered by low crime and monthly events (30% participation). Drawbacks include low occupancy signaling underperformance, shopper demands for family amenities, diverse/international dining, trendy/sustainable fashion, and high e-commerce influence (40% online shopping, 85% purchase impact), alongside potential aging infrastructure issues in a saturated market.
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Hours of Operation
Hours
| Monday | 09:00 AM — 10:00 PM |
| Tuesday | 09:00 AM — 10:00 PM |
| Wednesday | 09:00 AM — 10:00 PM |
| Thursday | 09:00 AM — 10:00 PM |
| Friday | 09:00 AM — 10:00 PM |
| Saturday | 09:00 AM — 10:00 PM |
| Sunday | 09:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The catchment area within 5-10 km holds 500,000 residents, average age 38 years, household size 2.8 persons, 35% female, and 1.2% annual growth rate. Average monthly household income stands at 30,000 THB, with per capita retail spending of 7,273 THB yearly and leisure at 5,000 THB. Unemployment is 1.5%, fostering a stable middle-class base for mid-tier retail. However, 40% online shopping adoption and 85% e-commerce influence on purchases present risks to physical store traffic and sales conversion.
Competitive Landscape
Pearl Plaza encounters medium competition in Bangkok's retail sector, anchored by Big C, Uniqlo, and cinema for essentials and entertainment. With 25% occupancy and 5% vacancy, it shows underutilization possibly from market saturation or unmet shopper needs like family play areas, healthier/international dining, and streetwear/sustainable brands. Maintaining 8 million annual visitors requires tenant diversification and events; nearby malls could heighten rivalry, impacting footfall if infrastructure updates lag.
Leasing Considerations
Rents average 3,500 THB per sqm monthly, with minimum 500 sqm spaces available under high leasing activity. The 25% occupancy and 5% vacancy indicate opportunities for new tenants but risks of extended voids. Positive factors include 5% annual growth, 10 new tenants added yearly, excellent accessibility, and 800 parking spots. Built in 2005, potential aging infrastructure may demand capex. Suitable for retailers targeting high-traffic moderate-rent spaces, though e-commerce trends and competition necessitate strong omnichannel strategies.
Building Details
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City Snapshot
Bangkok
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City Snapshot
Bangkok
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