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Parque Toreo, known as Toreo Parque Central, is a mixed-use development in Naucalpan de Juárez, State of Mexico, within Greater Mexico City. The retail component spans 121,000 square meters across five levels in a 440,000 square meter complex including office towers, a hotel, auditorium, and green spaces. Opened in 2015 on the site of the former Toreo de Cuatro Caminos bullring, it is owned and managed by FIBRA Danhos, serving as a regional retail destination in the northwest suburbs with a catchment population of 1.5 million within 10 km.
The tenant mix includes approximately 200 stores, anchored by major retailers such as Liverpool department store, Chedraui Selecto hypermarket, Sanborns, Coppel, and Cinépolis cinemas. It features international fashion brands like H&M and Zara, mid-tier options in electronics, services, and a diverse dining selection from fast-casual to upscale eateries. Food and beverage occupancy reaches 98%, contributing to an overall mall occupancy of 95%, indicative of recovery from pandemic effects through strategic lease renewals.
Annual footfall is estimated at 10-12 million visitors, driven by synergies with office and residential elements, averaging 60 minutes dwell time and 22% conversion rate. Rents average 500 USD per square meter annually, positioning it competitively among Class A regional malls.
Accessibility benefits from proximity to Periférico highway and public transport, supported by 3,400 parking spaces, though traffic congestion during peak hours presents challenges. The market position leverages suburban expansion and high operational quality, including low crime rates and frequent promotions, but contends with medium competition from nearby centers like Plaza Satélite and e-commerce impacts on specialty retail.
Leasing advantages encompass flexible terms, a balanced tenant diversity, and potential for expansion, balanced against fashion category saturation and economic variances limiting luxury segment viability.
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Hours of Operation
Hours
| Monday | 11:00 AM — 08:00 PM |
| Tuesday | 11:00 AM — 08:00 PM |
| Wednesday | 11:00 AM — 08:00 PM |
| Thursday | 11:00 AM — 08:00 PM |
| Friday | 11:00 AM — 08:00 PM |
| Saturday | 11:00 AM — 08:00 PM |
| Sunday | 11:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The catchment area within a 5 km radius encompasses over 800,000 residents in Naucalpan de Juárez, featuring a median age of 32 years, average household size of 3.4, and middle-class demographics with monthly incomes ranging from 15,000 to 25,000 MXN. Annual retail spending per capita totals 2,100 USD, concentrated in groceries at 1,200 USD, apparel at 350 USD, and electronics at 250 USD. Population growth stands at 1.2% annually, with 28% tertiary education levels and 3% unemployment, fostering demand for value-driven retail. However, income disparities curb high-end category potential, emphasizing opportunities in everyday essentials and mid-market fashion amid stable suburban development.
Competition and Market Risks
Medium density of competitors, including Plaza Satélite 5 km away and Parque Delta, results in saturation within fashion segments, influencing rent negotiations and contributing to 4% vacancy in specialty stores. High e-commerce penetration at 72% internet usage rate poses risks to physical retail, particularly niche offerings, amid broader economic sensitivities in the northwest suburbs. Despite 5% projected national retail growth, mixed-use traffic diversification helps, though access bottlenecks and peak-hour congestion may hinder consistent footfall reliability for non-anchor tenants.
Operational Quality and Lease Metrics
Operational standards are high, with low retail crime, 60% loyalty program adoption, digital signage, and regular promotional events enhancing visitor experience. Annual sales average 8,500 USD per square meter, supported by 3,400 parking spaces and medium pedestrian traffic. Available space totals 5,000 square meters, primarily in robust categories like dining, with medium lease term flexibility and competitive rents of 400-600 MXN per square meter monthly. Challenges include e-commerce shifts affecting vacancies, but expansion plans and a strong tenant pipeline offer practical leasing prospects for retailers aligned with middle-class spending patterns.
Building Details
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City Snapshot
Naucalpan De Juárez
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City Snapshot
Naucalpan De Juárez
Comprehensive market intelligence for retail expansion in this city
