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National ChainsDepartment Store AnchorsCinema & LeisureSpecialty RetailMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands

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Park Place Mall, located at 501 1st Avenue South in downtown Lethbridge, Alberta, Canada, is the largest enclosed shopping centre in Southern Alberta, spanning four blocks with over 110 stores and services. Opened in 1978 and owned by Primaris REIT, it serves as the primary retail destination in a city of approximately 102,000 residents, drawing from a trade area where annual consumer spending reaches $3.8 billion.

The tenant mix includes national anchors like Sport Chek, Sephora, American Eagle Outfitters, Bath & Body Works, and a food court with options such as New York Fries and Edo Japan, alongside local businesses and services like banks and a cinema.

Accessibility is strong via Highway 3 and public transit, with 2,209 parking stalls and proximity to the University of Lethbridge, which contributes to a younger demographic profile.

Market position is dominant as the only enclosed mall in Lethbridge, benefiting from low regional retail vacancy rates below 1% per Avison Young reports.

Leasing advantages include competitive downtown rents of $12-16 per square foot, flexible spaces from 500 to 10,000 square feet, and opportunities for first-to-market retailers in categories like fashion and beauty. However, challenges include competition from suburban big-box retailers like Walmart and Costco, potential aging infrastructure in a 45-year-old property, and economic sensitivity to Alberta's oil and agriculture sectors.

Footfall is estimated at moderate levels for a regional mall, supported by events and university proximity, though specific metrics are not publicly detailed.

Overall, it offers stable occupancy and a balanced mix for retailers targeting middle-income families and students, with operational quality maintained through recent renovations.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday11:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

501 1 Ave S, Lethbridge, Canada

Insights

Demographics and Footfall

Lethbridge features a population of 102,267 with a median age of 38.5 years, influenced by the University of Lethbridge's 8,000+ students, creating a youthful, educated demographic with household incomes averaging $85,000. The trade area encompasses 250,000 people within a 100-km radius, including rural communities reliant on agriculture. Annual retail spending in the city totals $2.3 billion, with strong categories in apparel and food services. Footfall at Park Place benefits from downtown location and university traffic, estimated at 4-5 million annual visitors based on similar regional malls, though exact figures are unavailable; events like back-to-school promotions boost traffic by 20-30%. Risks include seasonal fluctuations from student populations and economic ties to volatile sectors like oil, potentially impacting discretionary spending.

Tenant Mix and Occupancy

The mall hosts a diverse tenant mix with 60% fashion and accessories (e.g., Aerie, Pandora), 20% services (banks, clinics), 15% food and beverage, and 5% entertainment. Occupancy stands above 95%, aligning with Lethbridge's retail vacancy below 1%, driven by low supply and steady demand. Strengths include anchor tenants providing draw, but weaknesses involve over-reliance on national chains, with limited luxury or experiential retail. Operational quality is average, with recent updates to common areas, though some corridors show wear from high usage. Retailers can leverage cross-promotions, but saturation in casual apparel poses challenges for new entrants in similar categories.

Lease Terms and Competition

Downtown lease rates range from $12-16 per square foot triple net, lower than suburban $30-40, offering cost advantages for startups, with terms typically 5-10 years and incentives like rent-free periods for build-outs. Additional rents cover CAM fees around $5-7 psf. Competition includes five major suburban centres like Walmart Supercentre and Costco, capturing 40% of big-box sales, while Park Place focuses on specialty retail. Market saturation in grocery-anchored strips is high, but enclosed format provides weather protection in prairie winters. Risks encompass access issues during downtown construction and e-commerce erosion of 10-15% in apparel sales; however, proximity to 15,000 daily commuters via major highways enhances visibility for experiential retailers.

Building Details

Property Type
Regional
Gross Leasable Area
44,300
Year Built
1988
Parking Spaces
2209
Average Monthly Footfall
208,333
Owner
Primaris REIT
Anchor Tenants
Winners, Chapters, Galaxy Cinemas, Michaels, Staples

Detailed Market Analytics

Primary Catchment Area
Lethbridge City Square Kilometers
Secondary Catchment Area
Southern Alberta and Northern Montana Square Kilometers
Catchment area population
106,550 People
Population growth rate
4.16 %
Median age
40.2 Years
Household size
2.5 Persons
Education level (tertiary)
35.0 %

Median household income
$91,864 CAD
Unemployment rate
5.0 %
Cost of living index
95 Index

Retail spending per capita
$3,800 CAD
Spending on apparel
$500 CAD
Spending on groceries
$4,200 CAD
Spending on electronics
$800 CAD

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
$8,600 CAD

Number of retail stores
123 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Low Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Galaxy Cinemas, Food Court Items

Gross Leasable Area
44,300 Square Meters
Number of Levels
2 Levels
Average rent per square meter
$40 CAD
Vacancy rate
5.0 %
Lease term flexibility
Medium Qualitative
Available retail space
2,000 Square Meters

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
2,209 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
Medium Qualitative
Click-and-collect adoption
Growing Qualitative
Internet penetration
95.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV, Guards Items

Promotional events
Multiple annually Events
Loyalty program penetration
Medium Qualitative
Digital signage presence
Yes Boolean

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
None major Qualitative
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Lethbridge, AB

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