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Modern House Incheon is a prominent home goods and lifestyle retail store located within the Square One shopping mall in Yeonsu-gu, Incheon, South Korea. Opened in 2012, the encompassing Square One mall spans approximately 169,000 square meters with over 170 tenants, positioning it as a mid-tier regional retail destination near Dongchun Station on Incheon Subway Line 1. The mall benefits from strong accessibility, being just 30 minutes from Incheon International Airport and 40 minutes from Seoul via public transport.

Modern House occupies a significant space on the third floor, specializing in affordable home decor, kitchenware, and furniture, attracting middle-income families and young urban dwellers. The tenant mix in Square One includes international fashion brands like H&M and Zara, sports retailers such as Adidas and Puma, and diverse dining options including McDonalds and KFC in the food court. Market reports from Cushman & Wakefield indicate Incheons retail sector grew 3.5% in 2024, driven by the Songdo International Business Districts expansion, which boosts local demographics of professionals aged 25-44 with average household incomes around 60 million KRW annually.

Leasing advantages include competitive base rents averaging 12-15 million KRW per pyeong per year, plus percentage rent clauses tied to sales performance, and high visibility in a family-oriented environment. However, challenges include competition from larger outlets like NC Incheon and potential saturation in home goods categories amid e-commerce growth.

Occupancy rates in similar Incheon malls hover at 92-95%, with footfall estimated at 5-7 million annual visitors for Square One, supported by weekend peaks and promotional events.

Operational quality is solid, with modern infrastructure and ample parking for 2,000 vehicles, though aging elements in some areas may require future upgrades. Retailers considering leasing here should note the balanced demographic profile favoring experiential shopping, but monitor access issues during peak hours on subway lines.

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Hours of Operation

Hours

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Monday10:30 AM — 10:00 PM
Tuesday10:30 AM — 10:00 PM
Wednesday10:30 AM — 10:00 PM
Thursday10:30 AM — 10:00 PM
Friday10:30 AM — 10:00 PM
Saturday10:30 AM — 10:00 PM
Sunday10:30 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

27-4 Songdo-dong, Incheon, South Korea

Insights

Demographics and Footfall

The primary catchment area for Modern House Incheon encompasses Yeonsu-gu and nearby Songdo, serving a population of about 400,000 with a median age of 35 and household sizes averaging 2.8 persons. Data from Korea National Statistical Office shows 65% of residents in professional or white-collar occupations, supporting discretionary spending on home improvements. Annual footfall at Square One mall reaches approximately 6 million visitors, with Modern House drawing 15-20% of traffic due to its anchor-like role in lifestyle categories. Peak periods occur weekends and holidays, with average dwell time of 90 minutes, per retail analytics from local reports. This supports steady sales volumes, estimated at 800-1,200 million KRW annually for similar stores, though seasonal fluctuations in home decor demand pose risks.

Competition and Market Saturation

Incheon retail market features intense competition, with nearby NC City Incheon (opened 2011) and Lotte Premium Outlet attracting 8-10 million visitors yearly, potentially diverting traffic from Square One. Modern House faces pressure from online platforms like Coupang and 11Street, which captured 25% of home goods sales in 2024 per Euromonitor. Local market saturation in lifestyle retail is evident, with over 20 similar stores within 10km radius. Leasing risks include higher turnover in non-essential categories during economic slowdowns, as seen in 2023 when Incheon retail vacancy rose to 8%. Strengths lie in physical experiential shopping, but retailers must differentiate through unique product curation to maintain 10-12% sales growth aligned with regional averages.

Lease Terms and Operational Risks

Leasing at Modern House Incheon within Square One typically involves 3-5 year terms with base rents of 12-18 million KRW per pyeong annually, plus 7-10% overage rent on sales exceeding 1.5 billion KRW thresholds, based on commercial real estate data from CBRE Korea. Common area maintenance fees add 2-3 million KRW per pyeong, covering security and cleaning. Accessibility is a plus, with direct subway links and highway proximity, but traffic congestion near the mall can reduce impulse visits by 10-15% during rush hours. Operational challenges include aging infrastructure in the 12-year-old mall, with reports of occasional HVAC issues affecting tenant comfort. Occupancy stands at 94%, per 2025 market insights, but weak categories like electronics show 5% vacancy, advising caution for complementary tenants to bolster overall performance.

Building Details

Property Type
Retail
Gross Leasable Area
8000
Year Built
2018
Parking Spaces
2000
Average Monthly Footfall
416,667
Owner
E-Land Group
Anchor Tenants
Modern House, Homeplus

Detailed Market Analytics

Primary Catchment Area
5 km radius Kilometers
Secondary Catchment Area
10-20 km radius Kilometers
Catchment area population
1,500,000 People
Population growth rate
0.5 %
Median age
45.6 Years
Household size
2.21 Persons
Education level (tertiary)
70.0 %

Median household income
64,140,000 KRW
Unemployment rate
2.7 %
Cost of living index
117 Index (national=100)

Retail spending per capita
6,500,000 KRW
Spending on apparel
950,000 KRW
Spending on groceries
3,000,000 KRW
Spending on electronics
1,200,000 KRW

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
10,000,000 KRW

Number of retail stores
120 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
5 Unique brands

Gross Leasable Area
8,000 sqm
Number of Levels
4 Levels
Average rent per square meter
50,000 KRW per month
Vacancy rate
5.0 %
Lease term flexibility
High Qualitative
Available retail space
2,500 Square meters

Proximity to main roads
Direct access Qualitative
Public transport access
Excellent Qualitative
Parking spaces
2,000 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
20.0 %
Internet penetration
96.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV and guards Qualitative

Promotional events
Monthly Frequency
Loyalty program penetration
50.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
10 New tenants
Mall expansion plans
Phase 2 planned Qualitative
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