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Modern House Incheon is a prominent home goods and lifestyle retail store located within the Square One shopping mall in Yeonsu-gu, Incheon, South Korea. Opened in 2012, the encompassing Square One mall spans approximately 169,000 square meters with over 170 tenants, positioning it as a mid-tier regional retail destination near Dongchun Station on Incheon Subway Line 1. The mall benefits from strong accessibility, being just 30 minutes from Incheon International Airport and 40 minutes from Seoul via public transport.
Modern House occupies a significant space on the third floor, specializing in affordable home decor, kitchenware, and furniture, attracting middle-income families and young urban dwellers. The tenant mix in Square One includes international fashion brands like H&M and Zara, sports retailers such as Adidas and Puma, and diverse dining options including McDonalds and KFC in the food court. Market reports from Cushman & Wakefield indicate Incheons retail sector grew 3.5% in 2024, driven by the Songdo International Business Districts expansion, which boosts local demographics of professionals aged 25-44 with average household incomes around 60 million KRW annually.
Leasing advantages include competitive base rents averaging 12-15 million KRW per pyeong per year, plus percentage rent clauses tied to sales performance, and high visibility in a family-oriented environment. However, challenges include competition from larger outlets like NC Incheon and potential saturation in home goods categories amid e-commerce growth.
Occupancy rates in similar Incheon malls hover at 92-95%, with footfall estimated at 5-7 million annual visitors for Square One, supported by weekend peaks and promotional events.
Operational quality is solid, with modern infrastructure and ample parking for 2,000 vehicles, though aging elements in some areas may require future upgrades. Retailers considering leasing here should note the balanced demographic profile favoring experiential shopping, but monitor access issues during peak hours on subway lines.
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Hours of Operation
Hours
| Monday | 10:30 AM — 10:00 PM |
| Tuesday | 10:30 AM — 10:00 PM |
| Wednesday | 10:30 AM — 10:00 PM |
| Thursday | 10:30 AM — 10:00 PM |
| Friday | 10:30 AM — 10:00 PM |
| Saturday | 10:30 AM — 10:00 PM |
| Sunday | 10:30 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area for Modern House Incheon encompasses Yeonsu-gu and nearby Songdo, serving a population of about 400,000 with a median age of 35 and household sizes averaging 2.8 persons. Data from Korea National Statistical Office shows 65% of residents in professional or white-collar occupations, supporting discretionary spending on home improvements. Annual footfall at Square One mall reaches approximately 6 million visitors, with Modern House drawing 15-20% of traffic due to its anchor-like role in lifestyle categories. Peak periods occur weekends and holidays, with average dwell time of 90 minutes, per retail analytics from local reports. This supports steady sales volumes, estimated at 800-1,200 million KRW annually for similar stores, though seasonal fluctuations in home decor demand pose risks.
Competition and Market Saturation
Incheon retail market features intense competition, with nearby NC City Incheon (opened 2011) and Lotte Premium Outlet attracting 8-10 million visitors yearly, potentially diverting traffic from Square One. Modern House faces pressure from online platforms like Coupang and 11Street, which captured 25% of home goods sales in 2024 per Euromonitor. Local market saturation in lifestyle retail is evident, with over 20 similar stores within 10km radius. Leasing risks include higher turnover in non-essential categories during economic slowdowns, as seen in 2023 when Incheon retail vacancy rose to 8%. Strengths lie in physical experiential shopping, but retailers must differentiate through unique product curation to maintain 10-12% sales growth aligned with regional averages.
Lease Terms and Operational Risks
Leasing at Modern House Incheon within Square One typically involves 3-5 year terms with base rents of 12-18 million KRW per pyeong annually, plus 7-10% overage rent on sales exceeding 1.5 billion KRW thresholds, based on commercial real estate data from CBRE Korea. Common area maintenance fees add 2-3 million KRW per pyeong, covering security and cleaning. Accessibility is a plus, with direct subway links and highway proximity, but traffic congestion near the mall can reduce impulse visits by 10-15% during rush hours. Operational challenges include aging infrastructure in the 12-year-old mall, with reports of occasional HVAC issues affecting tenant comfort. Occupancy stands at 94%, per 2025 market insights, but weak categories like electronics show 5% vacancy, advising caution for complementary tenants to bolster overall performance.
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Incheon
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