NEW

Brand Fit Snapshot

Best for:

Daily Essentials & GroceryNational ChainsHome & LifestyleHealth & WellnessValue & Discount Retail

Not ideal if:

Ultra-Luxury Positioning
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Mill Woods Town Centre is an enclosed regional shopping centre located at 2331 66th Street NW in southeast Edmonton, Alberta, with a gross leasable area of 410,816 square feet and 90 stores and services. Opened in 1981, it serves as a community hub in the Mill Woods neighbourhood, anchored by Canadian Tire (87,863 sq ft), Shoppers Drug Mart (17,550 sq ft), and upcoming tenants like Fit4Less (18,193 sq ft) and a new grocery store set for 2025.

The tenant mix includes a balanced selection of national chains and local businesses across categories such as apparel (Ardene, Yasmin Clothing), electronics (Virgin Plus, Telus), health and beauty (Specsavers, dental clinics), quick-service food (Subway, Tim Hortons, Burger King), jewelry, services (banks like Scotiabank and RBC), entertainment (Showcase, Game City), and liquor stores (ACE Liquor).

Adjacent amenities enhance draw: Grey Nuns Community Hospital, Edmonton Police Southeast Division, Mill Woods Recreation Centre with arenas and fields, and an on-site Edmonton Public Library branch. The trade area within a 5 km radius has a population of 175,839, with average household income of $117,106 and disposable income of $93,685; demographics feature 52% families with children, 61% married or common-law couples, 53% under age 45, 60% visible minorities, and 58% with post-secondary education.

Accessibility is strong via the on-site Mill Woods Transit Centre (17 bus routes) and upcoming LRT station connecting to downtown in 30 minutes, with daily vehicle traffic over 65,000. CRU sales average $429 per sq ft, food court $1,270 per sq ft.

Market position as a transit-oriented urban village benefits from growing residential development, including planned 5,000 units over 20 years, supporting stable footfall from local residents.

Leasing advantages include proximity to affluent, family-oriented demographics and infrastructure upgrades, though some inline spaces remain available indicating potential for negotiation on terms. Risks involve suburban competition from larger venues like South Edmonton Common and potential infrastructure aging in a 40+ year-old property, amid Edmontons retail vacancy rate of around 5-7% in suburban areas per recent reports.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 06:00 PM
Sunday11:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

2331 66 St NW, Edmonton, Canada

Insights

Demographic Profile

The primary trade area (5 km radius) supports consistent local traffic with 175,839 residents, average household income of $117,106 (above Edmontons $110,000 metro average), and high family composition (52% with children under 18). Visible minorities comprise 60% of the population, with strong post-secondary education rates (58%). Median household maintainer age is 47, and 75% homeownership in relatively new housing stock (most under 30 years). This profile favors everyday retail categories like groceries, pharmacy, and quick service, but may limit luxury or high-end fashion draw compared to central Edmonton malls. Growth projections add up to 5,000 residential units nearby, enhancing long-term viability, though economic sensitivity in oil-dependent region could impact disposable spending ($93,685 average).

Competitive Landscape

Mill Woods Town Centre competes with nearby power centres like Mill Woods Market (1 km away, featuring Walmart and Save-On-Foods) and larger regional malls such as South Edmonton Common (10 km north, with 100+ stores and higher footfall of 10M+ annually). As a community-oriented enclosed mall, it differentiates via enclosed environment and transit access, but faces pressure from e-commerce and big-box formats reducing traditional mall visits. Edmontons suburban retail occupancy hovers at 93-95% per Cushman & Wakefield reports, with sales per sq ft stable at $400-500, though Mill Woods lower profile may yield 5-10% less traffic than premium sites. Strengths include hospital and rec centre adjacency boosting captive audience; risks from market saturation in southeast quadrant and potential tenant churn in weaker categories like apparel amid online shifts.

Lease Considerations

Base rents in similar Edmonton suburban malls range $25-40 per sq ft net, with Mill Woods likely at lower end ($20-30 psf) given available spaces (e.g., 1,000-10,000 sq ft inline units) and 2023 sale at $151 psf cap rate of 10.44%, indicating value-oriented investment. Common area maintenance fees add $8-12 psf, percentage rents on 6-8% of sales over breakpoints ($400-500 psf). Advantages for lessees: negotiable terms due to vacancies (estimated 85-90% occupancy), anchor proximity for spillover traffic, and redevelopment (new grocery, 22-storey towers in 2025) promising revitalization. Drawbacks include aging infrastructure requiring potential TI contributions and competition risks pressuring sales performance; lessees should assess category fit, as food and services outperform apparel in this locale per local market insights.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
38,166
Year Built
1988
Parking Spaces
2000
Average Monthly Footfall
416,667
Owner
Maclab Development Group
Anchor Tenants
No Frills, Canadian Tire, Shoppers Drug Mart, Dollarama

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
175,839 People
Population growth rate
1.5 %
Median age
38.4 Years
Household size
2.6 Persons
Education level (tertiary)
35.0 %

Median household income
97,000 CAD
Unemployment rate
7.5 %
Cost of living index
95 Index

Retail spending per capita
21,000 CAD
Spending on apparel
860 CAD
Spending on groceries
3,500 CAD
Spending on electronics
377 CAD

Annual foot traffic
5,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
7,500 CAD

Number of retail stores
85 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
nan Concepts

Gross Leasable Area
38,166 sqm
Number of Levels
1 Levels
Average rent per square meter
25 CAD/month
Vacancy rate
3.1 %
Lease term flexibility
Medium Flexibility
Available retail space
Yes Availability

Proximity to main roads
High Proximity
Public transport access
Excellent Access
Parking spaces
2,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Medium Adoption
Internet penetration
95.0 %

Retail crime rate
Rising Rate
Security measures
CCTV, Guards Measures

Promotional events
Multiple Events
Loyalty program penetration
Medium Penetration
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Yes Plans
City Snapshot
Edmonton, AB

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Edmonton.

Top retail destinations across Canada.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Edmonton, AB

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info