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Mill Woods Town Centre is an enclosed regional shopping centre located at 2331 66th Street NW in southeast Edmonton, Alberta, with a gross leasable area of 410,816 square feet and 90 stores and services. Opened in 1981, it serves as a community hub in the Mill Woods neighbourhood, anchored by Canadian Tire (87,863 sq ft), Shoppers Drug Mart (17,550 sq ft), and upcoming tenants like Fit4Less (18,193 sq ft) and a new grocery store set for 2025.
The tenant mix includes a balanced selection of national chains and local businesses across categories such as apparel (Ardene, Yasmin Clothing), electronics (Virgin Plus, Telus), health and beauty (Specsavers, dental clinics), quick-service food (Subway, Tim Hortons, Burger King), jewelry, services (banks like Scotiabank and RBC), entertainment (Showcase, Game City), and liquor stores (ACE Liquor).
Adjacent amenities enhance draw: Grey Nuns Community Hospital, Edmonton Police Southeast Division, Mill Woods Recreation Centre with arenas and fields, and an on-site Edmonton Public Library branch. The trade area within a 5 km radius has a population of 175,839, with average household income of $117,106 and disposable income of $93,685; demographics feature 52% families with children, 61% married or common-law couples, 53% under age 45, 60% visible minorities, and 58% with post-secondary education.
Accessibility is strong via the on-site Mill Woods Transit Centre (17 bus routes) and upcoming LRT station connecting to downtown in 30 minutes, with daily vehicle traffic over 65,000. CRU sales average $429 per sq ft, food court $1,270 per sq ft.
Market position as a transit-oriented urban village benefits from growing residential development, including planned 5,000 units over 20 years, supporting stable footfall from local residents.
Leasing advantages include proximity to affluent, family-oriented demographics and infrastructure upgrades, though some inline spaces remain available indicating potential for negotiation on terms. Risks involve suburban competition from larger venues like South Edmonton Common and potential infrastructure aging in a 40+ year-old property, amid Edmontons retail vacancy rate of around 5-7% in suburban areas per recent reports.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 08:00 PM |
| Saturday | 10:00 AM — 06:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The primary trade area (5 km radius) supports consistent local traffic with 175,839 residents, average household income of $117,106 (above Edmontons $110,000 metro average), and high family composition (52% with children under 18). Visible minorities comprise 60% of the population, with strong post-secondary education rates (58%). Median household maintainer age is 47, and 75% homeownership in relatively new housing stock (most under 30 years). This profile favors everyday retail categories like groceries, pharmacy, and quick service, but may limit luxury or high-end fashion draw compared to central Edmonton malls. Growth projections add up to 5,000 residential units nearby, enhancing long-term viability, though economic sensitivity in oil-dependent region could impact disposable spending ($93,685 average).
Competitive Landscape
Mill Woods Town Centre competes with nearby power centres like Mill Woods Market (1 km away, featuring Walmart and Save-On-Foods) and larger regional malls such as South Edmonton Common (10 km north, with 100+ stores and higher footfall of 10M+ annually). As a community-oriented enclosed mall, it differentiates via enclosed environment and transit access, but faces pressure from e-commerce and big-box formats reducing traditional mall visits. Edmontons suburban retail occupancy hovers at 93-95% per Cushman & Wakefield reports, with sales per sq ft stable at $400-500, though Mill Woods lower profile may yield 5-10% less traffic than premium sites. Strengths include hospital and rec centre adjacency boosting captive audience; risks from market saturation in southeast quadrant and potential tenant churn in weaker categories like apparel amid online shifts.
Lease Considerations
Base rents in similar Edmonton suburban malls range $25-40 per sq ft net, with Mill Woods likely at lower end ($20-30 psf) given available spaces (e.g., 1,000-10,000 sq ft inline units) and 2023 sale at $151 psf cap rate of 10.44%, indicating value-oriented investment. Common area maintenance fees add $8-12 psf, percentage rents on 6-8% of sales over breakpoints ($400-500 psf). Advantages for lessees: negotiable terms due to vacancies (estimated 85-90% occupancy), anchor proximity for spillover traffic, and redevelopment (new grocery, 22-storey towers in 2025) promising revitalization. Drawbacks include aging infrastructure requiring potential TI contributions and competition risks pressuring sales performance; lessees should assess category fit, as food and services outperform apparel in this locale per local market insights.
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Edmonton, AB
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