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Mall@Reds is a fully enclosed regional shopping centre located at the corner of Rooihuiskraal and Hendrik Verwoerd Drive in Centurion, Gauteng, South Africa. Opened in 2003 and expanded in 2009, it spans a gross leasable area (GLA) of approximately 55,143 square metres. The centre serves as a key retail destination in a fast-growing residential area, attracting an estimated 500,000 visitors per month.
Its market position is strengthened by a diverse tenant mix comprising 93% national retailers, including anchors such as Pick n Pay, Woolworths, Edgars, Game, Mr Price Home, and Dis-Chem. Fashion outlets like Foschini, Markham, and American Swiss complement the mix, alongside services from Clicks and PEP. Dining and leisure options are enhanced by The Piazza, featuring restaurants, cafes, and a children''s play area with water features.
The catchment area benefits from high vehicle traffic of about 30,000 per day on major arterials, supporting strong accessibility via road networks connecting to Pretoria and Johannesburg.
Demographic profiles indicate a dense, affluent residential base with middle- to upper-income households, driven by Centurion''s status as a growth node in Gauteng.
Leasing advantages include high visibility, free parking, extended hours (09:00-19:00 weekdays, shorter on weekends), and a loyal customer base in a stable economic hub. However, the centre operates in a competitive landscape with nearby malls like Centurion Mall and Irene Village Mall, potentially pressuring footfall and sales per square metre.
Operational quality is maintained through national tenants, but challenges such as aging infrastructure from the 2003 build and security concerns, including reported car jamming and thefts, may impact tenant performance.
Rent levels in Centurion regional centres typically range from ZAR 150-250 per square metre monthly, influenced by turnover rents averaging 7-10% of sales.
Overall, the property offers balanced opportunities for retailers targeting family-oriented, convenience-driven shopping, though market saturation in fashion and groceries warrants careful category selection.
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Hours of Operation
Hours
| Monday | 09:00 AM — 07:00 PM |
| Tuesday | 09:00 AM — 07:00 PM |
| Wednesday | 09:00 AM — 07:00 PM |
| Thursday | 09:00 AM — 07:00 PM |
| Friday | 09:00 AM — 07:00 PM |
| Saturday | 08:00 AM — 05:00 PM |
| Sunday | 09:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Catchment Demographics
The primary catchment for Mall@Reds encompasses Rooihuiskraal and surrounding suburbs in Centurion, characterized by a fast-growing population of over 200,000 within a 5-10 km radius. Demographics skew towards middle- to upper-income families, with household incomes averaging ZAR 20,000-50,000 monthly, supported by professional commuters to Pretoria and Johannesburg. The area features a high proportion of homeowners (70%) in secure estates, fostering stable retail spending on fashion, groceries, and leisure. Youthful demographics, with 35% under 18, drive demand for family entertainment and casual dining. However, economic pressures from inflation and load-shedding in Gauteng could temper discretionary spending, as noted in 2023 retail reports showing a 5-7% dip in non-essential categories.
Tenant Mix and Occupancy
Mall@Reds maintains a robust tenant mix with anchors occupying 40% of GLA, including supermarkets and department stores that generate consistent footfall. National tenants comprise 93% of the portfolio, ensuring brand reliability and drawing trade from beyond local boundaries. Occupancy stands at approximately 95%, above the Gauteng average of 92% per recent commercial reports, supported by low vacancy in prime categories. Fashion and services fill 30% of space, with dining at 10%. Strengths include synergistic categories boosting cross-shopping, but weaknesses arise from over-representation in apparel (25%), amid market saturation. Retailers benefit from turnover-based leases, but weak performance in electronics highlights risks from online competition.
Accessibility and Operational Risks
Strategically positioned on major arterials, Mall@Reds benefits from excellent road access, with proximity to N1 and R55 highways facilitating reach to 1.5 million in the broader Pretoria region. Free undercover and open parking for over 2,500 vehicles enhances convenience, contributing to high dwell times. Public transport links are limited, relying on minibus taxis, which may exclude lower-income segments. Operational quality is solid with modern extensions, but the original 2003 structure shows signs of aging, potentially requiring capex for maintenance. Security risks, including vehicle hijackings and petty crime reported in reviews, pose challenges, though guarded parking mitigates some issues. Competition from larger super-regional centres like Menlyn Park (15 km away) could divert premium traffic, impacting sales densities estimated at ZAR 4,000-6,000 per square metre annually.
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