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Brand Fit Snapshot

Best for:

International ChainsNational ChainsMid-Market FashionQuick-Service DiningSpecialty Retail

Not ideal if:

Ultra-Luxury PositioningLarge Footprint RetailDestination Retail

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Liwan Al' Safinah Mall is a mid-sized shopping destination in Muscat, Oman, catering to a wide range of local and international retail brands. It offers a mix of fashion, dining, and entertainment options. While the mall provides a good balance of tenant diversity, it faces significant competition from nearby high-end malls and lacks a major anchor store that could drive consistent foot traffic. The mall’s design and facilities are modern, but it is located in a less accessible area, which may affect its overall visitor numbers.

Despite this, it remains a solid choice for retailers seeking entry into the Muscat market, especially those targeting the local middle-income demographic. The mall benefits from steady local traffic, but its longer-term prospects might be impacted by new, larger developments in the area.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

3rd Floor Building 511 Way 5007 OM، Muscat 130, Muscat, Oman

Insights

Accessibility

The mall is situated in a relatively quieter part of Muscat, making it harder for casual foot traffic compared to malls in more central locations.

Competitor Landscape

Nearby upscale malls provide more competitive offerings, which could siphon off high-end shoppers from Liwan Al' Safinah Mall.

Local Demographics

While the middle-income demographic forms a strong customer base, higher-income consumers might prefer competing malls with more luxury brands.

Building Details

Property Type
Neighborhood
Gross Leasable Area
5830
Year Built
2019
Parking Spaces
110
Average Monthly Footfall
250,000
Owner
Amjaad Holding

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
800,000 People
Population growth rate
2.5 %
Median age
29.7 Years
Household size
5.2 People
Education level (tertiary)
35.0 %

Median household income
52,000 USD
Unemployment rate
1.5 %
Cost of living index
50 Index

Retail spending per capita
5,000 USD
Spending on apparel
282 USD
Spending on groceries
1,200 USD
Spending on electronics
500 USD

Annual foot traffic
3,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,100 USD

Number of retail stores
42 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
High
Unique Concepts
Medium

Number of Levels
4 Levels
Average rent per square meter
650 USD
Vacancy rate
5.0 %
Lease term flexibility
High
Available retail space
292 SQUARE METERS
Gross Leasable Area
5,830 Square meters

Proximity to main roads
High
Public transport access
Medium
Parking spaces
110 Spaces
Pedestrian traffic
High

E-commerce competition
Medium
Click-and-collect adoption
Low
Internet penetration
95.0 %

Retail crime rate
Low
Security measures
CCTV and guards

Promotional events
Frequent
Loyalty program penetration
20.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes
Mall expansion plans
No
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Muscat

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