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Brand Fit Snapshot

Best for:

Hypermarket TrafficNational ChainsFamily EntertainmentCinema & LeisureValue & Discount Retail

Not ideal if:

Ultra-Luxury Positioning

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Magma SquareLocalizer MallObikan Mall
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Barka Grand Center, located in the growing coastal city of Barka, Oman, is a mid-sized shopping destination serving the local community and surrounding areas. With a mix of retail, dining, and services, it caters primarily to value-conscious shoppers and families.

The mall features a variety of local and regional brands, with limited presence of international anchor tenants. The interior is modestly designed, with adequate amenities and parking, though some areas show signs of underutilization. While the center enjoys a convenient location on a major roadway with good accessibility, its competitive edge is limited by newer, more modern malls emerging in nearby Muscat and Sohar.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

MW73+R9P, Barka, Oman

Insights

Footfall & Customer Profile

The mall attracts mainly local residents from Barka and nearby villages, particularly families and middle-income shoppers. It sees moderate foot traffic on weekends but lower activity on weekdays, suggesting opportunity to improve daily engagement.

Tenant Mix & Leasing Potential

The current tenant mix leans heavily toward basic retail and service shops, with limited entertainment or premium brands. This may appeal to value retailers but could deter high-end or experience-driven tenants seeking a more dynamic environment.

Competitive Landscape

Newer, larger malls in Muscat and Sohar offer superior facilities, international brands, and entertainment options, drawing away affluent customers. Retailers considering Barka Grand Center should weigh the lower rental costs against the challenge of attracting high-spending customers.

Building Details

Property Type
Community
Gross Leasable Area
23,490
Year Built
2015
Parking Spaces
776
Average Monthly Footfall
208,333
Owner
Al Tamman Real Estate
Anchor Tenants
Carrefour, Centerpoint, Max, Funcity, WOW Cinema',

Detailed Market Analytics

Primary Catchment Area
10 Kilometers
Secondary Catchment Area
25 Kilometers
Catchment area population
150,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
5.2 People
Education level (tertiary)
35.0 %

Median household income
36,000 OMR
Unemployment rate
4.5 %
Cost of living index
65 Index

Retail spending per capita
4,500 OMR
Spending on apparel
900 OMR
Spending on groceries
1,200 OMR
Spending on electronics
600 OMR

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,500 OMR

Number of retail stores
78 Stores
Anchor tenant presence
Yes
Competitor density (same category)
15 Stores
Tenant diversity
40.0 %
Unique Concepts
10 Stores

Number of Levels
2 Levels
Average rent per square meter
20 OMR
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
1,879 Square Meters
Gross Leasable Area
23,490 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
776 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low
Security measures
High

Promotional events
12 Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
6 Stores
Mall expansion plans
No
City Snapshot
Barka

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For Retailers
Interested in this property?

Choose how you'd like to proceed

See if you're a fitQuick assessment of brand-property match
Submit Your BrandJoin the network and connect with property teams
Send an inquiryAsk about leasing, pop-ups, or partnerships
For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Send an inquiryTell us about your campaign — placements, budget, timing
City Snapshot
Barka

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