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Lenox Square, located in the affluent Buckhead neighborhood of Atlanta, Georgia, is a premier open-air shopping destination spanning 1,558,678 square feet with 198 tenants. Opened in 1959 and owned by Simon Property Group, it ranks as the third-largest mall in Georgia, anchored by Bloomingdale's, Macy's, and Neiman Marcus. The tenant mix emphasizes luxury and upscale retail, including brands like Gucci, Louis Vuitton, Apple, Moncler, and Sandro, alongside dining options.
Recent expansions in 2023 and 2025 introduced 18 new retailers and restaurants, targeting millennials and Gen Z with experiential concepts. The property attracts over 35 million annual visitors, bolstered by its proximity to the JW Marriott Buckhead and MARTA's Lenox station, though vehicular access can be congested. Metro Atlanta's retail vacancy stands at 4.5% as of Q4 2025, with average asking rents around $19-20 per square foot citywide, but premium spaces like Lenox command $30-50 per square foot due to high footfall and affluent demographics.
Buckhead's median household income exceeds $100,000, drawing professionals, families, and tourists.
Leasing advantages include strong visibility, diverse traffic (40% tourists), and a robust ecosystem with over 75 nearby restaurants. However, high operational costs, competition from adjacent Phipps Plaza, and e-commerce pressures pose risks to performance.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 08:00 PM |
| Saturday | 10:00 AM — 08:00 PM |
| Sunday | 12:00 PM — 07:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Foot Traffic
Buckhead's demographics feature a median household income over $100,000, with a population of educated professionals and families, supplemented by significant tourist influx—estimated at 40% of Lenox Square's 35+ million annual visitors. This supports high conversion rates for luxury goods. Accessibility via MARTA Gold and Red lines aids public transit users, but Peachtree Road congestion may deter some drivers. Compared to broader Atlanta metro (population 6.3 million, median income $75,000), Lenox benefits from localized affluence, though market saturation in apparel categories could challenge niche retailers.
Tenant Mix and Occupancy
Lenox Square's 198 tenants include luxury anchors and mid-tier stores, with recent 2025 additions like new dining and experiential retail enhancing mix for younger demographics. Occupancy remains strong at approximately 95%, above the metro's 4.5% vacancy, reflecting Simon's proactive leasing. Strengths lie in balanced categories—fashion (60%), accessories, and food—but weaknesses include potential over-reliance on high-end brands amid economic fluctuations. Competition from Phipps Plaza's similar upscale focus nearby may dilute exclusivity, yet the combined properties generate substantial regional draw.
Lease Terms and Market Risks
Average rents at Lenox range $30-50 per square foot, higher than Atlanta's $19-20 psf average, justified by premium positioning but posing barriers for emerging brands. Lease terms typically span 5-10 years with percentage rent clauses tied to sales thresholds. Market factors include robust post-pandemic recovery, with 1.8 million sq ft negative absorption citywide in 2025, yet Buckhead's resilience persists. Risks encompass aging infrastructure from 1959 origins (despite renovations), intense e-commerce competition, and vulnerability to luxury sector downturns; retailers should assess sales productivity metrics exceeding $1,000 per sq ft annually for viability.
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Atlanta, GA
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