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Luxury Fashion HousesHigh-End Flagship StoresDepartment Store AnchorsPremium Dining & LifestyleDesigner Boutiques

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Discount RetailValue PositioningBudget Brands

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Lenox Square, located in the affluent Buckhead neighborhood of Atlanta, Georgia, is a premier open-air shopping destination spanning 1,558,678 square feet with 198 tenants. Opened in 1959 and owned by Simon Property Group, it ranks as the third-largest mall in Georgia, anchored by Bloomingdale's, Macy's, and Neiman Marcus. The tenant mix emphasizes luxury and upscale retail, including brands like Gucci, Louis Vuitton, Apple, Moncler, and Sandro, alongside dining options.

Recent expansions in 2023 and 2025 introduced 18 new retailers and restaurants, targeting millennials and Gen Z with experiential concepts. The property attracts over 35 million annual visitors, bolstered by its proximity to the JW Marriott Buckhead and MARTA's Lenox station, though vehicular access can be congested. Metro Atlanta's retail vacancy stands at 4.5% as of Q4 2025, with average asking rents around $19-20 per square foot citywide, but premium spaces like Lenox command $30-50 per square foot due to high footfall and affluent demographics.

Buckhead's median household income exceeds $100,000, drawing professionals, families, and tourists.

Leasing advantages include strong visibility, diverse traffic (40% tourists), and a robust ecosystem with over 75 nearby restaurants. However, high operational costs, competition from adjacent Phipps Plaza, and e-commerce pressures pose risks to performance.

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Hours of Operation

Hours

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Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 08:00 PM
Saturday10:00 AM — 08:00 PM
Sunday12:00 PM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

3393 Peachtree Road NE, Atlanta, United States

Insights

Demographics and Foot Traffic

Buckhead's demographics feature a median household income over $100,000, with a population of educated professionals and families, supplemented by significant tourist influx—estimated at 40% of Lenox Square's 35+ million annual visitors. This supports high conversion rates for luxury goods. Accessibility via MARTA Gold and Red lines aids public transit users, but Peachtree Road congestion may deter some drivers. Compared to broader Atlanta metro (population 6.3 million, median income $75,000), Lenox benefits from localized affluence, though market saturation in apparel categories could challenge niche retailers.

Tenant Mix and Occupancy

Lenox Square's 198 tenants include luxury anchors and mid-tier stores, with recent 2025 additions like new dining and experiential retail enhancing mix for younger demographics. Occupancy remains strong at approximately 95%, above the metro's 4.5% vacancy, reflecting Simon's proactive leasing. Strengths lie in balanced categories—fashion (60%), accessories, and food—but weaknesses include potential over-reliance on high-end brands amid economic fluctuations. Competition from Phipps Plaza's similar upscale focus nearby may dilute exclusivity, yet the combined properties generate substantial regional draw.

Lease Terms and Market Risks

Average rents at Lenox range $30-50 per square foot, higher than Atlanta's $19-20 psf average, justified by premium positioning but posing barriers for emerging brands. Lease terms typically span 5-10 years with percentage rent clauses tied to sales thresholds. Market factors include robust post-pandemic recovery, with 1.8 million sq ft negative absorption citywide in 2025, yet Buckhead's resilience persists. Risks encompass aging infrastructure from 1959 origins (despite renovations), intense e-commerce competition, and vulnerability to luxury sector downturns; retailers should assess sales productivity metrics exceeding $1,000 per sq ft annually for viability.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
144,806
Year Built
1959
Parking Spaces
5000
Average Monthly Footfall
2,916,667
Owner
Simon Property Group
Anchor Tenants
Neiman Marcus, Bloomingdale's, Macy's

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
500,000 people
Population growth rate
1.5 %
Median age
33 years
Household size
2.3 people/household
Education level (tertiary)
62.1 percent

Median household income
121,984 USD/year
Unemployment rate
3.4 %
Cost of living index
95 index (US=100)

Retail spending per capita
1,500 USD/year
Spending on apparel
500 USD/year
Spending on groceries
4,000 USD/year
Spending on electronics
1,000 USD/year

Annual foot traffic
35,000,000 visitors/year
Dwell time
2 hours
Conversion rate
20 %
Sales per square meter
10,000 USD/sqm/year

Number of retail stores
250 stores
Anchor tenant presence
3 anchors
Competitor density (same category)
2 malls
Tenant diversity
High qualitative
Unique Concepts
Yes presence

Gross Leasable Area
144,806 sqm
Number of Levels
4 levels
Average rent per square meter
21 USD/sqm/month
Vacancy rate
4.3 %
Lease term flexibility
Medium qualitative
Available retail space
5,000 sqm

Proximity to main roads
Direct access
Public transport access
High qualitative
Parking spaces
5,000 spaces
Pedestrian traffic
High qualitative

E-commerce competition
High qualitative
Click-and-collect adoption
Wide qualitative
Internet penetration
92 %

Retail crime rate
5 incidents/1,000 visitors
Security measures
Advanced qualitative

Promotional events
50 events/year
Loyalty program penetration
30 percent
Digital signage presence
Yes presence

Projected foot traffic growth
5 percent/year
New tenant pipeline
18 tenants
Mall expansion plans
Ongoing status
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