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Premium Dining & LifestyleDesigner BoutiquesFamily EntertainmentMixed-Use & Office TrafficInternational Chains

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Budget BrandsHyper-Local Concepts

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KK Time is a mixed-use development in Shenzhen's Shuibei District, known as the world's jewelry capital, covering 560,000 square meters total with 100,000 square meters dedicated to premium retail space. Opened in September 2023, it integrates shopping, leisure, and residential elements, strategically positioned in the Shenzhen-Hong Kong 30-minute commuter zone near dual metro lines for enhanced accessibility.

The property features an ecological landscape plaza blending urban and natural elements, with architecture inspired by diamond facets to honor the local jewelry trade, which accounts for over 50% of China's market.

Tenant mix emphasizes high-end fashion, luxury brands, jewelry specialists, upscale dining, and entertainment options like cinemas, attracting affluent consumers from jewelry businesses, local residents, and cross-border visitors.

Market position strengthens as a new lifestyle destination amid Shenzhen's booming economy, with GDP per capita exceeding RMB 150,000, supporting retail growth despite post-pandemic recovery challenges.

Leasing advantages include high visibility in a high-traffic area, modern infrastructure with sustainable design, and potential for collaborative events boosting dwell time. However, as a newer entrant, it faces competition from established malls like MixC and KK Mall in Luohu, potential market saturation in luxury segments, and economic sensitivities affecting discretionary spending.

Operational quality benefits from integrated digital tools and security, though initial occupancy buildup may pose short-term risks for smaller retailers.

Overall, it offers balanced opportunities for brands targeting mid-to-high income demographics in a dynamic, jewelry-focused hub.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:30 PM
Saturday10:00 AM — 10:30 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Shuibei 1st Road, Shenzhen, China

Insights

Demographics and Footfall

Shuibei District's demographics feature a mix of affluent jewelry traders, young professionals, and families with average household incomes above RMB 200,000 annually, drawing from a 500,000+ local population and Hong Kong commuters. Estimated daily footfall ranges from 15,000 to 25,000, peaking on weekends and during trade events, supported by metro proximity and park adjacency. This drives strong conversion for experiential retail but shows variability tied to economic cycles and cross-border travel restrictions, with lower traffic during weekdays or off-seasons. Accessibility via Lines 2 and 8 enhances reach, though traffic congestion in the urban thoroughfare could impact logistics for high-volume operations.

Tenant Mix and Occupancy

The tenant mix comprises over 150 outlets, including international luxury brands like Gucci and local jewelry anchors, complemented by diverse F&B from casual to fine dining and entertainment venues such as IMAX theaters. Occupancy stands at approximately 85-90% post-opening, reflecting steady leasing momentum in Shenzhen's competitive market where average rates hover at 92%. Strengths lie in curated categories avoiding oversaturation in fast fashion, fostering complementary synergies. Weaknesses include reliance on jewelry sector stability, with potential voids if trade volumes fluctuate, and higher competition from nearby commercial clusters leading to negotiated fit-out incentives for mid-tier tenants.

Lease Terms and Market Risks

Base rents average RMB 800-1,200 per square meter monthly, plus 10-15% turnover clauses, with 3-5 year terms and incentives like rent-free periods for anchors. This aligns with Shenzhen's prime retail averages of RMB 673 but positions KK Time at a premium due to its novelty and location. Advantages include flexible subleasing options and marketing support. Risks encompass intense rivalry from 20+ malls within 5 km, aging infrastructure in surrounding areas affecting overall appeal, and macroeconomic factors like slowing GDP growth to 5% in 2024, potentially pressuring luxury sales. Retailers should assess category fit to mitigate saturation in jewelry and fashion segments.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
100,000
Year Built
2023
Parking Spaces
1500
Average Monthly Footfall
583,333
Owner
Kingkey Group
Anchor Tenants
Meland Club, Star Legend, Jewelry Brands

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
500,000 People
Population growth rate
2.0 %
Median age
32.5 Years
Household size
2.5 Persons
Education level (tertiary)
40.0 %

Median household income
150,000 RMB
Unemployment rate
3.5 %
Cost of living index
120 Index (national=100)

Retail spending per capita
25,000 RMB per year
Spending on apparel
1,521 RMB per year
Spending on groceries
4,100 RMB per year
Spending on electronics
2,500 RMB per year

Annual foot traffic
7,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 RMB per year

Number of retail stores
200 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
Diamond-inspired design Concepts

Gross Leasable Area
100,000 sqm
Number of Levels
5 Levels
Average rent per square meter
750 RMB per month
Vacancy rate
5.0 %
Lease term flexibility
3-5 years Years
Available retail space
10,000 sqm

Proximity to main roads
Direct access Access
Public transport access
Excellent Access
Parking spaces
1,500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
70.0 %
Internet penetration
95.0 %

Retail crime rate
Low Rate
Security measures
Advanced CCTV and patrols Measures

Promotional events
Multiple annually Events
Loyalty program penetration
50.0 %
Digital signage presence
Full coverage Presence

Projected foot traffic growth
10.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Integrated in 560,000 sqm complex Plans
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