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Brand Fit Snapshot

Best for:

Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleMixed-Use & Office Traffic

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Budget BrandsMass Market

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Upper Hills Shenzhen, situated in Futian District at 5001 Huanggang Road, represents a premium mixed-use retail development by Shum Yip Group, encompassing 85,000 sqm of gross leasable area across four open-air loft levels. Operational since 2020 following construction starting in 2018, the property adjoins Lianhua Hill Park and Bijia Mountain, fostering a hybrid leisure-retail environment that draws 15 million annual visitors, achieving a 22% conversion rate and 120-minute average dwell time.

Tenant composition spans 180 outlets, anchored by distinctive features such as the inaugural Muji Hotel Shenzhen, exclusive Sony direct-sale venue, third Galeries Lafayette outpost, and Mandarin Oriental integration, complemented by global apparel like Uniqlo and Zara luxury segments, plus over 100 F&B establishments incorporating 15% proprietary concepts. Occupancy sustains above 95%, contrasting with citywide 9.1% vacancy in Q2 2025, while rents span RMB 800-1,200 per sqm monthly, exceeding the Shenzhen benchmark of RMB 762 per sqm.

Annual sales per sqm register 12,500 RMB. The core 5 km catchment encompasses 750,000 inhabitants, characterized by median age 36, household size 2.8, tertiary education rate 25%, and median income RMB 120,000 yearly, with per capita retail expenditure at RMB 18,500 focused on apparel, groceries, and electronics. In Futian Districts competitive landscape, Upper Hills holds a robust position via modern infrastructure and digital enhancements including 80% signage coverage, yet contends with e-commerce erosion at 35% of sales and proximate competitors.

Leasing merits encompass adaptable terms, 5% projected footfall escalation, and elevated qualitative access via Metro Line 10, tempered by congestion drawbacks and fashion sector saturation.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

5001 Huanggang Road, Shenzhen, China

Insights

Demographic Profile

The primary 5 km catchment area around Upper Hills Shenzhen includes 750,000 residents in Futian District, a hub for tech and finance sectors, with median age of 36 years, average household size of 2.8 persons, and 25% holding tertiary education. Median annual household income stands at RMB 120,000, supporting per capita retail spending of RMB 18,500, distributed as RMB 3,200 on apparel, RMB 6,800 on groceries, and RMB 2,100 on electronics. Annual population growth measures 1.2%, unemployment remains at 4.5%, and cost of living index is 110 above national average. This affluent profile drives premium demand but heightens vulnerability to tech industry fluctuations, potentially curtailing discretionary expenditures in downturns and affecting tenant performance in luxury categories.

Competition and Market Risks

Upper Hills Shenzhen encounters direct rivalry from prominent Futian properties including Shenzhen MixC and COCO Park within 5 km, which provide expansive luxury assortments and superior traffic volumes. Three comparable competitors in the vicinity contribute to market fragmentation amid citywide 9.1% vacancy and CBD oversupply per Q2 2025 data. E-commerce accounts for 35% of sales, with click-and-collect at similar levels, exacerbating saturation in fashion segments and prompting tenant poaching by larger venues. While park adjacency bolsters 15 million yearly footfall, external events overlapping green spaces may divert retail-focused traffic, and economic slowdowns could diminish conversion rates from high-income reliant demographics.

Accessibility and Operational Factors

Proximity to main roads at 0.5 km and Metro Line 10s Dongguangling Station affords high public transport connectivity, augmented by 2,000 parking spaces and robust pedestrian flows for Upper Hills Shenzhen. Operational attributes encompass efficient HVAC systems, sophisticated security yielding low crime incidence, 50 yearly promotional activities, and 40% loyalty program engagement alongside 80% digital signage utilization. Lease flexibility rates as medium, with 20 new stores in pipeline. Challenges involve metro congestion impeding peak access, post-2020 infrastructure potentially facing aging maintenance needs, and tourist dependency susceptible to regional disruptions, which could strain occupancy despite current 95% levels and influence mid-tier tenant viability given elevated rent structures.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
167,000
Year Built
2018
Parking Spaces
2000
Average Monthly Footfall
1,250,000
Owner
Shum Yip Group
Anchor Tenants
MUJI Hotel, Luxury Brands

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
750,000 People
Population growth rate
1.2 %
Median age
36 Years
Household size
2.8 Persons
Education level (tertiary)
25.0 %

Median household income
120,000 RMB per year
Unemployment rate
4.5 %
Cost of living index
110 Index

Retail spending per capita
18,500 RMB per year
Spending on apparel
3,200 RMB per year
Spending on groceries
6,800 RMB per year
Spending on electronics
2,100 RMB per year

Annual foot traffic
15,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
22.0 %
Sales per square meter
12,500 RMB per year

Number of retail stores
180 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Competitors within 5km
Tenant diversity
High Qualitative
Unique Concepts
15.0 %

Gross Leasable Area
167,000 sqm
Number of Levels
4 Levels
Average rent per square meter
450 RMB per month
Vacancy rate
6.0 %
Lease term flexibility
Medium Qualitative
Available retail space
5,100 sqm

Proximity to main roads
0.5 km
Public transport access
High Qualitative
Parking spaces
2,000 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
35.0 %
Internet penetration
95.0 %

Retail crime rate
Low Qualitative
Security measures
Advanced Qualitative

Promotional events
50 Events per year
Loyalty program penetration
40.0 %
Digital signage presence
80.0 %

Projected foot traffic growth
5.0 %
New tenant pipeline
20 New stores planned
Mall expansion plans
Phase 1: 10,000 sqm addition sqm
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