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Kennedy Mall, located at 50 Kennedy Road South in Brampton, Ontario, is a neighborhood shopping center approximately 150,000 square feet in gross leasable area, catering primarily to the local Asian community with a focus on Cantonese and Chinese products and cuisine. Opened in the late 20th century, it features a mix of family-owned stores, including a central food court with offerings like ramen, congee, banh mi, and sushi; a small supermarket (Fusion Supermarket) as an anchor; several bakeries specializing in Hong Kong-style pastries such as egg tarts and char siu bao; and specialty shops for soy products, herbal remedies, travel agencies, and boutiques.
The tenant mix is predominantly ethnic retail and food services, with over 90 stores, emphasizing traditional Hong Kong-style operations that foster a sense of community. In the context of Brampton's retail market, which saw average retail occupancy rates of 94% in 2024 per CBRE reports, Kennedy Mall maintains high occupancy around 92-95%, benefiting from stable local demand in a trade area of about 18,000 residents.
Rent levels for similar small ethnic centers in the GTA range from $18 to $25 per square foot annually, offering more affordable leasing compared to larger regional malls like Bramalea City Centre.
Accessibility is supported by proximity to Highway 410 and Züm rapid transit bus routes, though parking can be limited during peak hours.
Market position strengths include niche appeal to Brampton's growing East Asian demographic (about 10% of the city's 656,000 population), providing consistent footfall from nearby households with median incomes of $111,000. Drawbacks encompass aging infrastructure requiring maintenance, limited broad appeal leading to footfall primarily under 5,000 daily visitors, and competition from nearby power centers and online ethnic grocers.
Leasing advantages lie in lower turnover and loyal customer base, but risks involve potential saturation in ethnic food categories and economic sensitivity in immigrant communities.
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Hours of Operation
Hours
| Monday | 09:30 AM — 08:30 PM |
| Tuesday | 09:30 AM — 08:30 PM |
| Wednesday | 09:30 AM — 08:30 PM |
| Thursday | 09:30 AM — 08:30 PM |
| Friday | 09:00 AM — 08:30 PM |
| Saturday | 09:00 AM — 08:30 PM |
| Sunday | 09:00 AM — 08:30 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Trade Area
The trade area around Kennedy Road in Brampton encompasses 18,179 residents in 6,733 households, with 52% owner-occupied and 48% rented properties. Brampton's overall population of 656,000 is highly diverse, with 25% South Asian, 15% Black, and 10% East Asian origins per 2021 Census data. Median household income stands at $111,000, supporting discretionary spending on ethnic goods. The area's younger demographic (median age 36) and high immigrant proportion (over 50% foreign-born) drive demand for culturally specific retail, though income disparities in rental-heavy segments may limit premium spending. This profile positions the mall well for value-oriented ethnic shopping but exposes it to fluctuations in immigration patterns and employment in nearby industrial zones.
Competition and Market Factors
Kennedy Mall faces competition from larger regional centers like Bramalea City Centre (1.2 million sq ft, 95% occupancy, higher footfall of 15,000+ daily) and Shoppers World Brampton, which offer broader tenant mixes including national chains. Smaller ethnic plazas along Queen Street also vie for similar demographics. Brampton's retail market in 2024 showed low vacancy (3-5% GTA average) and rent growth of 2-4%, but niche ethnic segments experience saturation with new Asian supermarkets emerging. Footfall at Kennedy is estimated at 3,000-5,000 daily, concentrated on weekends, impacted by online alternatives like T&T Supermarket e-commerce. Strengths include low competition for Cantonese-specific items, but weaknesses involve limited draw from beyond the 5-km radius and vulnerability to economic downturns affecting local manufacturing jobs.
Lease Terms and Operational Quality
Base rents in Brampton's neighborhood centers average $20-25 per square foot triple net, with Kennedy Mall likely at the lower end ($18-22 psf) due to its age and size, per Altus Group 2024 data. Common area maintenance fees add $5-7 psf, and percentage rents apply to food tenants (6-8% of sales). Occupancy is stable at 93%, with low turnover in family-owned units, but anchor vacancies could arise from chain consolidations. Operational quality includes basic amenities like clean restrooms and security, though infrastructure shows wear (e.g., outdated signage, parking lot cracks). Accessibility via public transit is adequate, but traffic congestion on Kennedy Road poses challenges. Risks include rising utility costs (up 5% in 2024) and need for $1-2 million in upgrades for competitiveness, balanced by practical advantages like flexible lease terms for small operators (3-5 year terms) and community events boosting visibility.
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Brampton, ON
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