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K11 Shanghai at 300 Huaihai Zhong Road is a 50,000 sqm luxury art mall built in 2013 by New World Development spanning seven levels with 100 stores. It integrates retail art and culture with anchors like Louis Vuitton Gucci Chanel and Hermes plus diverse dining and lifestyle tenants. Full occupancy and 5% available space highlight its premium position in Shanghai retail market though luxury sector faces 9.5% citywide vacancy in 2024 per Cushman and Wakefield.
Rents average 800 RMB per sqm monthly but recent adjustments target mid-market to counter spending dips. Annual footfall reaches 5 million with 120-minute dwell times 40% for shopping 35% dining 25% home decor. Excellent accessibility via public transport main roads and 400 parking spaces. Catchment of 1.5 million within 5 km features median age 38 income 250000 RMB and 55% tertiary education supporting high-end sales of 8640000 RMB per sqm yearly and 25% conversion.
Leasing advantages include unique experiential mix boosting loyalty and events but drawbacks encompass high e-commerce competition aging infrastructure and saturation in luxury categories amid economic pressures.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics
Primary catchment within 5 km radius covers 1.5 million residents with median age 38 household size 2.9 persons 55% tertiary education median income 250000 RMB and 4.2% unemployment. Secondary area 10-20 km includes affluent urban professionals. Population growth at 1.5% and 90% internet penetration indicate strong potential for premium retail yet require sensitivity to middle-class shifts and online shopping trends influencing category performance.
Competition
High density of luxury competitors like IFC Mall and Plaza 66 plus e-commerce dominance challenge K11 Shanghai. City vacancy at 9.5% prompts rent slashes and mid-market tenant shifts per 2025 reports eroding exclusivity but enhancing footfall. Intense rivalry in fashion and dining categories risks market share loss while operational strengths like low crime and advanced security mitigate some access and safety concerns.
Lease Terms
Rents at 800 RMB per sqm monthly offer medium flexibility with full occupancy signaling demand though downturns introduce short-term leases and reductions. High sales per sqm of 8640000 RMB annually enable turnover rent upside and 70% click-and-collect adoption. Leasing suits experiential retailers but saturation and economic volatility pose risks to long-term stability and rent escalations in Shanghai premium market.
Building Details
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City Snapshot
Shanghai
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Interested in this property?
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City Snapshot
Shanghai
Comprehensive market intelligence for retail expansion in this city
