Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
I12 Katong is a suburban shopping mall located at 112 East Coast Road in the Katong district of eastern Singapore, spanning approximately 210,000 square feet of net lettable area across six retail levels and two basement parking levels. Originally redeveloped and reopened in December 2021 by Keppel Land, the mall positions itself as a lifestyle and food and beverage hub targeting local residents, families, and visitors in the East Coast area, emphasizing community connections, sustainable practices, and multi-experiential retail concepts.
Key features include energy-efficient designs, electric vehicle charging stations, dedicated delivery rider lanes, digital LED screens for family-oriented content, and curated zones for fashion lifestyle, home and living, and family entertainment. Anchor tenants comprise CS Fresh supermarket offering fresh produce and international goods with self-checkout options, Golden Village cinema providing standard and luxury Gold Class screenings integrated with lifestyle activities, and Climb Central rock climbing facility catering to all ages.
The tenant mix includes around 180 stores, with a significant portion dedicated to food and beverage outlets such as PS Cafe, Guzman y Gomez, Malaysia Boleh, and Signature KOI, alongside fashion brands, services, education centers like United World Preschool and Aureus Academy, and specialty retailers like Scoop Wholefoods.
Occupancy rates are estimated at over 95 percent based on suburban mall trends in 2025, supported by limited new supply in the area.
Rent levels for suburban retail spaces in the East range from S$10 to S$20 per square foot per month, with a 0.6 percent quarterly increase in other city areas as per Q2 2025 market data, reflecting moderate growth amid recovering retail sales up 0.6 percent year-to-date.
Accessibility involves bus services along East Coast Road, proximity to Dakota MRT on the Circle Line about 1.5 kilometers away, and upcoming Tanjong Katong MRT on the Thomson-East Coast Line expected in 2026, though current reliance on road transport may pose congestion issues.
Demographic profile targets middle to upper-income households in Marine Parade planning area, with average monthly incomes exceeding S$12,000, family-oriented residents in private and public housing, and tourists drawn to Peranakan heritage and food trails.
Operational quality benefits from post-2021 renovations including enhanced atrium, improved circulation, and green initiatives like recycling programs, but faces potential challenges from e-commerce competition and nearby mall saturation.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The Katong area serves a resident population of approximately 200,000 in the Marine Parade planning area, characterized by middle to upper-income households with average monthly incomes above S$12,000 and household sizes of 3 to 4 members, including a mix of families, young professionals, and retirees in condominiums and landed properties. Tourist footfall adds to local traffic, with Singapore attracting over 15 million visitors annually in 2025, many exploring East Coast for cultural heritage and cuisine, though specific mall footfall data indicates moderate volumes compared to central malls, estimated at 1 to 2 million visitors yearly based on suburban benchmarks, potentially impacted by seasonal fluctuations and post-pandemic recovery patterns showing 0.6 percent year-to-date retail sales growth.
Tenant Mix and Occupancy
Tenant composition at I12 Katong emphasizes food and beverage, accounting for about 50 percent of space with diverse options from casual eateries to specialty cafes, complemented by entertainment like cinema and climbing, retail fashion, home goods, and services including fitness and education. Occupancy stands high at around 98 percent as of mid-2025, aligning with suburban averages amid limited supply, though some units may experience turnover due to rent pressures; this mix supports steady performance but highlights dependency on food and beverage categories, which face risks from market saturation and shifting consumer preferences toward online delivery.
Competition and Risks
Nearby competitors include Parkway Parade 0.5 kilometers away with over 250 stores and higher footfall, Kinex and PLQ Mall in Paya Lebar offering integrated office-retail spaces, and smaller centers like Katong V, creating saturation in the East with overall suburban vacancy at 6.8 percent. Rent comparisons show I12 Katong units at S$5,300 to S$38,000 monthly, similar to peers but vulnerable to increases of 1 to 3 percent projected for 2025; challenges encompass e-commerce erosion of physical retail, access limitations without direct MRT connectivity until 2026, potential infrastructure strain from traffic, and economic sensitivities affecting discretionary spending.
Building Details
Detailed Market Analytics
City Snapshot
Singapore
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Singapore
Discover more shopping centers in Singapore.
Popular in Singapore
Top retail destinations across Singapore.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Singapore
Comprehensive market intelligence for retail expansion in this city
