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Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleTourist & Duty-Free

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Discount RetailValue PositioningMass Market

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The Shoppes at Marina Bay Sands represents a premier luxury retail destination integrated into the Marina Bay Sands integrated resort in Singapore"s downtown core. Covering approximately 160,000 square meters of gross leasable area, it features over 170 upscale boutiques and flagship stores from global luxury brands such as Louis Vuitton, Chanel, Gucci, and Hermes, alongside unique experiential elements like the world"s only floating Louis Vuitton Island Maison and an Apple store encircled by water canals.

The tenant mix is heavily weighted toward high-end fashion (around 40%), premium F&B outlets (25%), and lifestyle and jewelry (20%), fostering a sophisticated shopping environment that encourages extended dwell times and cross-category spending.

Market position is robust, with Q1 2025 occupancy at 98.8% and retail sales achieving double-digit growth beyond pre-pandemic benchmarks, supported by Singapore"s luxury goods sector projected to expand 7% to S$13.9 billion in 2025 amid recovering international tourism. Footfall benefits from the resort"s 40 million annual visitors, including 60% international tourists, complemented by proximity to the central business district for local affluent professionals.

Leasing advantages encompass high sales productivity (averaging over S$2,800 per sq ft annually), synergistic foot traffic from adjacent hotel, casino, and convention facilities, and a demographic profile rich in high-net-worth individuals (Singapore hosts 242,000 millionaires).

Accessibility is strong via MRT (Bayfront station), major expressways, and complimentary shuttle services, though peak tourist seasons may cause congestion.

Operational quality remains elevated with modern infrastructure, advanced digital integration for shopper engagement, and proactive property management. Potential challenges include elevated rent levels (prime spaces at S$50-60 per sq ft per month, up 0.6% qoq), dependence on volatile tourism inflows, and intensifying competition from Orchard Road"s ION and Takashimaya, alongside e-commerce pressures eroding physical luxury sales in saturated categories.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

10 Bayfront Avenue, Singapore, Singapore

Insights

Demographic Profile and Footfall

Singapore"s demographic supports luxury retail through a population of 5.9 million, including 242,000 millionaires and a growing upper-middle class with average household incomes exceeding S$10,000 monthly. At The Shoppes, approximately 60% of shoppers are international tourists from China, India, and Southeast Asia, drawn by the integrated resort"s appeal, while 40% comprise local CBD workers and residents. Annual footfall reaches 40 million, bolstered by events and conventions, yielding high conversion rates. Strengths lie in diverse, high-spending profiles enhancing sales velocity. Drawbacks include overreliance on tourism, vulnerable to geopolitical tensions or travel restrictions, and seasonal fluctuations reducing weekday local traffic compared to residential-area malls.

Tenant Mix and Occupancy

The tenant mix prioritizes international luxury anchors (e.g., 18 flagship stores) with balanced F&B and experiential retail, achieving 98.8% occupancy in Q1 2025 and maintaining 99.7% over recent years through selective leasing. This composition drives complementary traffic and average sales per sq ft of S$2,845, surpassing islandwide averages. Advantages include stable anchor tenants minimizing vacancy risks and curated variety appealing to aspirational shoppers. Challenges encompass limited diversity for non-luxury categories, potential oversaturation in fashion leading to intra-mall competition, and renewal pressures for mid-tier tenants amid rising operational costs.

Rent Levels and Market Risks

Prime rents at The Shoppes average S$55 per sq ft per month in 2025, reflecting a 0.6% qoq increase in other city areas, driven by limited new supply and tourism recovery. Leasing terms often include base rent plus turnover thresholds (10-15% of sales), offering upside for high-performers but exposing underachievers to escalations. Strengths: Elevated rents correlate with superior sales productivity and low vacancy, justifying premiums in a market with 92% prime occupancy. Risks involve high entry barriers deterring emerging brands, economic slowdowns amplifying e-commerce shifts (luxury online sales up 15% YoY), and regional competition from Bangkok or Hong Kong diverting tourist spend, potentially capping growth in a 6.42% CAGR luxury sector.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
74,322
Year Built
2010
Parking Spaces
6000
Average Monthly Footfall
3,750,000
Owner
Las Vegas Sands
Anchor Tenants
Louis Vuitton, Apple, Chanel, Gucci, Hermes

Detailed Market Analytics

Primary Catchment Area
Marina Bay CBD, 5 km radius
Secondary Catchment Area
Greater Singapore, 20 km radius
Catchment area population
3,000,000 People
Population growth rate
1.5 %
Median age
42.8 Years
Household size
3.1 People
Education level (tertiary)
58.0 %

Median household income
121,188 SGD
Unemployment rate
2.9 %
Cost of living index
85 Index

Retail spending per capita
8,000 USD
Spending on apparel
440 USD
Spending on groceries
2,000 USD
Spending on electronics
1,000 USD

Annual foot traffic
45,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
32,185 USD

Number of retail stores
270 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
74,322 square meters
Number of Levels
4 Levels
Average rent per square meter
2,400 USD
Vacancy rate
5.0 %
Lease term flexibility
High
Available retail space
3,716 square meters

Proximity to main roads
0 km
Public transport access
Excellent
Parking spaces
6,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
High
Internet penetration
88.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Yes
Loyalty program penetration
High
Digital signage presence
Yes

Projected foot traffic growth
10.0 %
New tenant pipeline
Yes
Mall expansion plans
Yes
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