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Daily Essentials & GroceryFamily EntertainmentDepartment Store AnchorsNational ChainsCinema & Leisure

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Ultra-Luxury PositioningDiscount RetailSmall Format Retail

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Great World City serves as a mixed-use development at 1 Kim Seng Promenade in Singapores River Valley district, encompassing a retail mall, office towers, and serviced apartments.

The mall spans six storeys with three basements, providing around 555,514 square feet of gross floor area and hosting 146 stores. Positioned just outside the prime Orchard Road area, it targets families with a tenant mix featuring anchor tenants like CS Fresh and Meidi-Ya supermarkets for groceries, GV Grand cineplex for entertainment, Uniqlo for fashion, True Fitness for wellness, Best Denki for electronics, Food Junction for dining, Toys R Us for childrens products, and Daiso and Hands for variety goods.

Categories include fashion, food and beverage, entertainment, groceries, and lifestyle, with emphasis on experiential offerings post-2020 renovation that improved layout and accessibility. Ownership by Allgreen Properties supports integrated operations, connecting retail with 320,000 square feet of office space and 304 residential units to generate captive traffic.

Market position in the Other City Areas submarket benefits from proximity to Central Business District and enhanced connectivity via Great World MRT station opened in 2022, alongside road access and parking facilities. Leasing opportunities leverage steady suburban-like footfall from nearby affluent residential catchments and office crowds, with Singapore retail vacancy at 6.8 percent islandwide in Q1 2025 indicating strong occupancy potential.

However, retail sales growth remains modest at 0.6 percent year-to-date in April 2025, influenced by economic uncertainties, strong local currency encouraging overseas spending, and competition from e-commerce and larger prime malls.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1 Kim Seng Promenade, Singapore, Singapore

Insights

Demographic Profile and Catchment Area

The catchment area for Great World City includes affluent River Valley and Robertson Quay neighborhoods, characterized by high-income residents, expatriates, and families, with Singapores population at 6 million in 2024 including 1.9 million non-residents. Proximity to Central Business District attracts office workers, while integration with serviced apartments and offices provides built-in demand. Demographic trends show cautious consumer spending amid rising living costs, prioritizing necessities like groceries and recreational goods, with retail sales in these categories growing 0.8 percent and 0.6 percent respectively in 2024. Potential drawbacks include shifts toward efficiency and convenience, impacting discretionary categories like apparel down 6.7 percent, and competition from regional tourism drawing shoppers abroad.

Competition and Market Challenges

Great World City faces competition from prime Orchard Road malls such as ION Orchard and Ngee Ann City, which draw higher tourist footfall with 16.5 million visitor arrivals in 2024, and suburban centers like Tiong Bahru Plaza. Market saturation in central Singapore, with 68.6 million square feet of retail stock, and e-commerce capturing 15.4 percent of sales pose risks, alongside high operational costs leading to tenant attrition as seen with closures like Rubi Shoes in 2021. Challenges include modest retail sales growth and external uncertainties like global tensions affecting 2025 GDP forecast at 1-3 percent, potentially exacerbating sales leakage to Johor Bahru via upcoming transit links.

Rent Levels, Occupancy, and Performance Metrics

In the Other City Areas submarket, average prime gross effective rents stand at S$20.85 per square foot per month in Q2 2025, with islandwide vacancy at 6.8 percent suggesting high occupancy around 93 percent for well-positioned malls. Footfall benefits from MRT connectivity and integrated development, supported by tourism recovery, but remains vulnerable to economic slowdowns. Performance metrics indicate rents up 0.6 percent quarter-on-quarter, driven by experiential demand, though occupancy costs ideally below 25 percent for retailers amid rising expenses. Risks include limited new supply averaging 0.5 million square feet annually through 2029, potentially sustaining rents but pressuring smaller tenants.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
51,609
Year Built
1997
Parking Spaces
1058
Average Monthly Footfall
416,667
Owner
Allgreen Properties Ltd
Anchor Tenants
Best Denki, CS Fresh by Cold Storage, Food Junction, GV Grand Cineplex, Meidi-Ya Japanese supermarket, Toys R Us, True Fitness, Uniqlo, Zara

Detailed Market Analytics

Primary Catchment Area
4 km radius
Secondary Catchment Area
10 km radius
Catchment area population
1,000,000 People
Population growth rate
1.5 %
Median age
38 Years
Household size
3.1 Persons
Education level (tertiary)
55.0 %

Median household income
15,000 SGD/month
Unemployment rate
2.0 %
Cost of living index
85 Index (100=global avg)

Retail spending per capita
6,000 SGD/year
Spending on apparel
1,200 SGD/year
Spending on groceries
2,500 SGD/year
Spending on electronics
800 SGD/year

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
12,000 SGD/year

Number of retail stores
200 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
51,609 sqm
Number of Levels
6 Levels
Average rent per square meter
250 SGD/month
Vacancy rate
6.7 %
Lease term flexibility
Medium
Available retail space
2,000 sqm

Proximity to main roads
High
Public transport access
Excellent
Parking spaces
1,058 Lots
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
60.0 %
Internet penetration
95.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Frequent
Loyalty program penetration
70.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
None major
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