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E.Town Central is a mixed-use property in District 4, Ho Chi Minh City, featuring primarily Grade B+ office space of 34,000 sqm over 25 storeys, completed in 2017 and holding LEED Gold certification for sustainability. The retail element is limited to a 974 sqm foodcourt on the B1 level and an outdoor cafe area, targeting F&B tenants serving office workers and local residents. Positioned at 11 Doan Van Bo Street, it offers strong connectivity to District 1 via Calmette Bridge, just 5 minutes away, and Vo Van Kiet Avenue for broader access.
In the HCMC retail market, occupancy reached 93.6% in Q2 2025, with average rents at USD 53.36/sqm/month citywide, but District 4 non-CBD locations typically range USD 30-45/sqm/month.
Tenant mix emphasizes food and beverage outlets, benefiting from proximity to financial hubs like the Ho Chi Minh City Stock Exchange.
Leasing advantages include competitive rents, management fees of USD 6/sqm/month covering air conditioning and maintenance during business hours, and parking facilities with 5 basements.
Accessibility supports footfall from nearby high-class apartments and business districts. Demographics feature middle-income professionals aged 25-45, with District 4 population over 180,000.
Operational quality includes 24/7 security, backup generators, and efficient elevators. Challenges encompass small retail footprint limiting expansion, F&B category saturation, and competition from District 1 malls like Takashimaya, potentially impacting traffic if office vacancy rises amid 2025 economic pressures.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
District 4 hosts a diverse urban demographic with over 180,000 residents, primarily middle to upper-middle income professionals aged 25-45 employed in finance and services, drawn from nearby offices and high-class apartments like Millennium within 400m. Accessibility is a strength, with the property 50m from District 1, 1.2km from Ben Thanh Market, and 5-minute drives to Nguyen Hue Walking Street; public transport via bridges and avenues supports commuter footfall estimated at moderate levels for non-CBD sites, though reliant on office traffic which averaged 85% occupancy in similar buildings in 2025 reports.
Competition and Market Risks
Competition is intense from established District 1 malls like Takashimaya and Vincom Center, just 1-2km away, offering broader tenant mixes and higher footfall of over 20 million annual visitors, potentially diverting shoppers from E.Town Centrals limited F&B focus. Market risks include HCMC retail vacancy rising to 6.4% in non-CBD areas per Q2 2025 data, F&B oversaturation with 11% store closures in Q1, and economic slowdowns affecting office-dependent traffic; aging infrastructure in District 4 could hinder appeal compared to newer CBD developments.
Lease Terms and Performance Metrics
Office-inclusive rents for retail spaces start at USD 28/sqm/month plus USD 6/sqm management fee and 10% VAT, with minimum 2-year terms and 3-month deposits; parking adds USD 9-90/space/month. Performance metrics show stable occupancy around 90% for mixed-use sites in District 4, supported by consistent F&B demand, but footfall lags CBD averages by 30-40%; strengths include low operational costs via LEED features saving 20% on energy, while weaknesses involve limited 974 sqm retail space constraining tenant diversity and revenue potential in a market with USD 300/sqm peak rents in prime areas.
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Ho Chi Minh City
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