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Quick-Service DiningDaily Essentials & GroceryLocal ServicesMixed-Use & Office TrafficTransit Commuter Retail

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Large Footprint RetailDestination RetailEntertainment Concepts
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E.Town Central is a mixed-use property in District 4, Ho Chi Minh City, featuring primarily Grade B+ office space of 34,000 sqm over 25 storeys, completed in 2017 and holding LEED Gold certification for sustainability. The retail element is limited to a 974 sqm foodcourt on the B1 level and an outdoor cafe area, targeting F&B tenants serving office workers and local residents. Positioned at 11 Doan Van Bo Street, it offers strong connectivity to District 1 via Calmette Bridge, just 5 minutes away, and Vo Van Kiet Avenue for broader access.

In the HCMC retail market, occupancy reached 93.6% in Q2 2025, with average rents at USD 53.36/sqm/month citywide, but District 4 non-CBD locations typically range USD 30-45/sqm/month.

Tenant mix emphasizes food and beverage outlets, benefiting from proximity to financial hubs like the Ho Chi Minh City Stock Exchange.

Leasing advantages include competitive rents, management fees of USD 6/sqm/month covering air conditioning and maintenance during business hours, and parking facilities with 5 basements.

Accessibility supports footfall from nearby high-class apartments and business districts. Demographics feature middle-income professionals aged 25-45, with District 4 population over 180,000.

Operational quality includes 24/7 security, backup generators, and efficient elevators. Challenges encompass small retail footprint limiting expansion, F&B category saturation, and competition from District 1 malls like Takashimaya, potentially impacting traffic if office vacancy rises amid 2025 economic pressures.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

11 Doan Van Bo, Ho Chi Minh City, Vietnam

Insights

Demographics and Accessibility

District 4 hosts a diverse urban demographic with over 180,000 residents, primarily middle to upper-middle income professionals aged 25-45 employed in finance and services, drawn from nearby offices and high-class apartments like Millennium within 400m. Accessibility is a strength, with the property 50m from District 1, 1.2km from Ben Thanh Market, and 5-minute drives to Nguyen Hue Walking Street; public transport via bridges and avenues supports commuter footfall estimated at moderate levels for non-CBD sites, though reliant on office traffic which averaged 85% occupancy in similar buildings in 2025 reports.

Competition and Market Risks

Competition is intense from established District 1 malls like Takashimaya and Vincom Center, just 1-2km away, offering broader tenant mixes and higher footfall of over 20 million annual visitors, potentially diverting shoppers from E.Town Centrals limited F&B focus. Market risks include HCMC retail vacancy rising to 6.4% in non-CBD areas per Q2 2025 data, F&B oversaturation with 11% store closures in Q1, and economic slowdowns affecting office-dependent traffic; aging infrastructure in District 4 could hinder appeal compared to newer CBD developments.

Lease Terms and Performance Metrics

Office-inclusive rents for retail spaces start at USD 28/sqm/month plus USD 6/sqm management fee and 10% VAT, with minimum 2-year terms and 3-month deposits; parking adds USD 9-90/space/month. Performance metrics show stable occupancy around 90% for mixed-use sites in District 4, supported by consistent F&B demand, but footfall lags CBD averages by 30-40%; strengths include low operational costs via LEED features saving 20% on energy, while weaknesses involve limited 974 sqm retail space constraining tenant diversity and revenue potential in a market with USD 300/sqm peak rents in prime areas.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
34,000
Year Built
2017
Parking Spaces
800
Average Monthly Footfall
375,000
Owner
REE Corporation
Anchor Tenants
WeWork, Office Tenants

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
1,200,000 People
Population growth rate
2.6 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
25.0 %

Median household income
4,500 USD per year
Unemployment rate
2.2 %
Cost of living index
42 Index (NYC=100)

Retail spending per capita
2,500 USD per year
Spending on apparel
450 USD per capita
Spending on groceries
800 USD per capita
Spending on electronics
300 USD per capita

Annual foot traffic
4,500,000 Visitors
Dwell time
60 Minutes
Conversion rate
18.0 %
Sales per square meter
600 USD

Number of retail stores
45 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
5 Unique brands

Gross Leasable Area
34,000 sqm
Number of Levels
4 Levels
Average rent per square meter
25 USD per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,600 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
800 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
35.0 %
Internet penetration
72.0 %

Retail crime rate
1.2 %
Security measures
CCTV, Guards Qualitative

Promotional events
12 Events per year
Loyalty program penetration
25.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Minor upgrades Qualitative
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Ho Chi Minh City

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