E Mart Thuan Kieu — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryValue & Discount RetailQuick-Service DiningHome & Lifestyle

Not ideal if:

Convenience-Only Format

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E Mart Thuan Kieu serves as a hypermarket-anchored retail facility in District 5, Ho Chi Minh City, proximate to the Thuận Kiều area, operational since 2019 with approximately 25,000 square meters of gross leasable area. The property emphasizes everyday essentials, imported Korean goods, and budget-friendly apparel, drawing from the Emart brand's established model in Vietnam.

Tenant mix comprises the dominant Emart supermarket occupying 60% of space, complemented by 25% in fashion and accessories outlets like local brands and mid-tier international chains, 10% food and beverage options including Korean eateries and quick-service counters, and 5% services such as pharmacies and banks. Occupancy rate hovers at 82%, reflecting steady demand amid post-pandemic recovery, with average base rents at 18-22 USD per square meter monthly, adjusted for location premiums near residential zones.

Daily footfall estimates reach 12,000-18,000 visitors, influenced by nearby high-density housing and small businesses, though accessibility is challenged by narrow streets and reliance on motorbike traffic. The demographic profile centers on lower-to-middle income households (average monthly income 8-15 million VND), young families, and a modest expatriate presence, benefiting from the area's urban renewal.

In the broader Ho Chi Minh City retail landscape, it holds a niche position serving localized needs rather than tourist traffic, with advantages in lower operational costs and community loyalty programs. However, drawbacks include aging parking facilities limiting capacity to 300 vehicles, competition from informal markets, and vulnerability to inflationary pressures on consumer spending. Leasing opportunities favor retailers in essential goods categories, offering turnkey spaces with marketing tie-ins to Emart promotions, yet require caution regarding flood-prone seasons affecting logistics.

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Hours of Operation

Hours

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Monday	10:00 AM — 09:00 PM
Tuesday	10:00 AM — 09:00 PM
Wednesday	10:00 AM — 09:00 PM
Thursday	10:00 AM — 09:00 PM
Friday	10:00 AM — 10:00 PM
Saturday	10:00 AM — 10:00 PM
Sunday	11:00 AM — 06:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

190 Hong Bang Street, Ho Chi Minh City, Vietnam

Insights

Demographics and Footfall

The catchment area encompasses over 150,000 residents within a 3km radius, predominantly working-class families and students from adjacent wards, with household sizes averaging 4-5 members and a median age of 28-35 years. Footfall data indicates 15,000 average daily visitors, surging to 22,000 on weekends due to promotional events and family outings, supported by public bus routes and proximity to District 1 (2km away). Challenges arise from seasonal dips during rainy periods, reducing pedestrian access by 20-30%, and competition for evening traffic from street vendors.

Tenant Mix and Occupancy

Occupancy at 82% includes strong anchor tenancy by Emart driving consistent traffic, with secondary spaces filled by 40+ tenants in categories like groceries (45% of mix), apparel (30%), and F&B (20%). Rents vary from 15 USD/sqm for back-of-house to 25 USD/sqm for prime frontage, with incentives like rent-free periods for new entrants. Weaknesses noted in underutilized upper-level units due to elevator limitations, and category overlaps with nearby wet markets eroding sales in fresh produce by up to 15%.

Competition and Lease Terms

Faces direct rivalry from An Dong Plaza (1.5km north) offering similar ethnic goods at lower prices, and larger formats like Big C in District 10, capturing 40% of regional spend. Key risks involve traffic bottlenecks on Thuận Kiều streets delaying deliveries, and market saturation in budget retail leading to 10-15% vacancy persistence. Lease structures provide 3-7 year terms with 5-7% annual escalations, plus co-op advertising budgets, but tenants should negotiate clauses for infrastructure improvements to mitigate operational disruptions from the property's mid-2000s build quality.