NEW

Brand Fit Snapshot

Best for:

Department Store AnchorsNational ChainsMid-Market FashionElectronics & TechCinema & Leisure

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailHyper-Local Concepts

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Drake Circus Shopping Centre, located in Plymouth city centre and opened in 2006, offers 39,484 m² of gross leasable area across three levels with 103 retail units. Owned by British Land, it functions as the regions primary shopping hub, serving a catchment area exceeding 500,000 residents within a 30-minute drive radius. The tenant mix is diverse, featuring anchor stores such as Marks & Spencer, Next, Primark, and Apple, complemented by fashion brands like Superdry and Fat Face, electronics, health & beauty outlets like Boots, and leisure facilities including a Cineworld cinema and 17 dining options.

This composition supports cross-shopping in apparel, tech, and entertainment categories. Annual footfall stands at approximately 17 million visitors, reflecting a 20% increase in 2024 that outperforms the South West regions -2.4% average decline, with average dwell time of 90 minutes and a 35% conversion rate. Sales per square meter reach 5,000 GBP. Occupancy is nearly 100% as of early 2025, with the centre fully let by spring, signaling robust tenant demand and low vacancy risk.

Prime rent levels range from 20-30 GBP per square foot annually, equivalent to about 550 GBP per m², with flexible unit sizes from 200 to 50,000 square feet and lease terms typically 5-10 years.

Accessibility is favorable, including a 10-minute walk from Plymouth railway station, extensive bus connectivity, and over 1,200 parking spaces. The centres market position benefits from Plymouths revitalization efforts and a demographic profile including a median household income of 45,000 GBP and 30% tertiary education rate, though it faces challenges from market saturation in fashion, high e-commerce competition, and elevated retail crime rates.

Leasing advantages encompass stable revenue potential from high footfall and operational quality with modern infrastructure, on-site management, and promotional events, but potential drawbacks include economic sensitivities in a post-inflationary environment and the need for energy efficiency upgrades in aging elements.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:00 AM — 06:00 PM
Tuesday09:00 AM — 06:00 PM
Wednesday09:00 AM — 06:00 PM
Thursday09:00 AM — 08:00 PM
Friday09:00 AM — 06:00 PM
Saturday09:00 AM — 06:00 PM
Sunday10:30 AM — 04:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1 Charles Street, Plymouth, United Kingdom

Insights

Demographics and Catchment

Plymouths population of 260,000 forms the core of Drake Circus catchment, extending to over 500,000 within 30 minutes drive, with a 0.5% annual growth rate. Median age is 40 years, household size averages 2.3 persons, and median household income is 45,000 GBP, supporting retail spending of 3,000 GBP per capita yearly, including 500 GBP on apparel and 370 GBP on electronics. Unemployment stands at 3.4%, with 30% holding tertiary education. Visitor demographics show 37% aged 25-44, aligning with fashion and leisure interests. This profile indicates moderate affluence and family-oriented spending, but regional economic pressures may constrain discretionary purchases, particularly amid cost-of-living challenges in the South West.

Competition and Risks

Drake Circus encounters medium density competition from nearby developments like The Barcode leisure area and online retail platforms, contributing to saturation in clothing categories where multiple anchors like Primark and Next operate. High e-commerce penetration (95% internet access) poses a risk to physical sales, while retail crime rates are elevated, necessitating robust security. Broader market factors include seasonal tourism fluctuations and post-Brexit inflationary impacts on consumer spending in Devon and Cornwall. Despite resilient footfall growth, slower regional retail expansion highlights vulnerabilities; potential challenges involve access issues during peak hours and competition from out-of-town centres, advising lessees to diversify offerings beyond saturated segments.

Occupancy and Lease Terms

Occupancy at Drake Circus reached nearly 100% in early 2025, with full letting by spring, reflecting strong city centre demand and a 5% vacancy rate focused on 1,000 m² of space. This stability supports predictable revenue, bolstered by a 3% projected footfall growth. Rent levels are competitive at 20-30 GBP per square foot annually, with examples like 65,000 GBP for mid-sized units inclusive of service charges. Lease terms offer flexibility at 5-10 years, accommodating various retailer needs with options for air-conditioned spaces and food court access. However, negotiations may vary by location, and operational costs could rise with potential infrastructure updates; lessees should assess against regional averages where South West rents lag national figures due to market saturation.

Building Details

Property Type
Regional
Gross Leasable Area
39,484
Year Built
2006
Parking Spaces
1270
Average Monthly Footfall
1,200,000
Owner
British Land
Anchor Tenants
Marks & Spencer, Next, Primark, Apple, Boots, Cineworld

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 minute drive
Catchment area population
297,000 People
Population growth rate
0.5 %
Median age
40 Years
Household size
2.3 Persons per household
Education level (tertiary)
30.0 %

Median household income
45,000 GBP
Unemployment rate
3.4 %
Cost of living index
95 Index (UK=100)

Retail spending per capita
3,000 GBP per year
Spending on apparel
500 GBP per capita per year
Spending on groceries
2,500 GBP per capita per year
Spending on electronics
370 GBP per capita per year

Annual foot traffic
14,400,000 Visitors
Dwell time
90 Minutes
Conversion rate
35.0 %
Sales per square meter
5,000 GBP

Number of retail stores
103 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
39,484 m²
Number of Levels
3 Levels
Average rent per square meter
550 GBP per m² per year
Vacancy rate
5.0 %
Lease term flexibility
5-10 Years
Available retail space
1,000 m²

Proximity to main roads
Central Location
Public transport access
High Access
Parking spaces
1,270 Spaces
Pedestrian traffic
1,500,000 Visitors per month

E-commerce competition
High Competition
Click-and-collect adoption
70.0 %
Internet penetration
95.0 %

Retail crime rate
High Rate
Security measures
CCTV, Guards Measures

Promotional events
Multiple Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
Completed Plans
City Snapshot
Plymouth, DEV

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Top retail destinations across United Kingdom.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Plymouth, DEV

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info