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Cinco y Diez functions as both a retail district and shopping center situated at a key intersection in La Mesa borough, Tijuana, Baja California, Mexico, with a total area of approximately 1,582 square meters across two levels. Established around a historic five-and-dime store, it has developed into a bustling commercial hub emphasizing affordable shopping options. The tenant mix comprises diverse small and medium-sized retailers, including clothing stores, variety shops, electronics outlets, household goods vendors, and quick-service eateries, appealing to value-driven consumers.

In Tijuana's competitive retail market, valued at over 2 billion USD annually, Cinco y Diez holds a niche position as a traditional bargain destination, contrasting with upscale malls. Leasing opportunities benefit from strategic location near major transit routes, supporting estimated annual footfall of 8-10 million visitors. Occupancy stands at 85-90 percent, with rent levels ranging from 15-25 USD per square meter per year, lower than premium centers like Plaza Río.

The surrounding demographic includes over 500,000 residents in a 5 km radius, featuring young professionals and families with average household incomes of 8,000-12,000 MXN monthly.

Accessibility is enhanced by public transportation integration, though challenges arise from traffic congestion and proximity to border crossings, which can impact cross-border shopper influx.

Overall, it offers practical leasing for retailers targeting local middle-income segments amid a market influenced by US tourism and maquiladora employment.

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Hours of Operation

Hours

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Monday06:00 AM — 10:00 PM
Tuesday06:00 AM — 10:00 PM
Wednesday06:00 AM — 10:00 PM
Thursday06:00 AM — 10:00 PM
Friday06:00 AM — 10:00 PM
Saturday06:00 AM — 10:00 PM
Sunday06:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Blvd. Gustavo Díaz Ordaz 5, Tijuana, Mexico

Insights

Demographic Profile

The catchment area for Cinco y Diez covers approximately 500,000 people within 5 km, dominated by a youthful population where 55 percent are under 35 years old, including working-class families in manufacturing and service sectors. Median household income hovers around 9,000 MXN monthly, supporting demand for budget apparel and household items. Border proximity draws 30-40 percent weekend visitors from San Diego, adding a bilingual, tourist element to the shopper base, though economic fluctuations in cross-border trade can affect spending patterns.

Accessibility and Footfall

Positioned at a primary intersection with multiple bus routes and taxi services, Cinco y Diez enjoys superior accessibility for local commuters. Daily footfall averages 25,000-35,000 visitors, with peaks reaching 50,000 on weekends, fueled by its role as a transportation node linking central Tijuana to residential zones. Limited on-site parking (about 100 spaces) promotes public transit use, reducing access barriers but potentially constraining car-dependent shoppers during high-traffic periods.

Competition and Market Risks

Cinco y Diez competes with larger venues like Plaza Río Tijuana, boasting 150 stores and higher-end anchors, and emerging centers such as Plaza Península, leading to saturation in low-price categories. E-commerce growth erodes 15-20 percent of traditional sales annually in similar districts. Risks include infrastructure aging, with some facilities over 20 years old, and border-related disruptions that can reduce footfall by up to 25 percent during heightened security. Operational quality is fair, with moderate maintenance levels influencing tenant satisfaction.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
12,000
Year Built
1990
Parking Spaces
500
Average Monthly Footfall
416,667
Owner
Local Ownership
Anchor Tenants
Ley Supermarket, Coppel

Detailed Market Analytics

Primary Catchment Area
3 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
800,000 People
Population growth rate
1.6 %
Median age
28 Years
Household size
3.4 Persons
Education level (tertiary)
22.0 %

Median household income
750 USD/month
Unemployment rate
3.5 %
Cost of living index
45 Index (NY=100)

Retail spending per capita
2,500 USD/year
Spending on apparel
400 USD/year
Spending on groceries
1,200 USD/year
Spending on electronics
300 USD/year

Annual foot traffic
5,000,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
1,500 USD/year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
Medium Diversity
Unique Concepts
Street vendors and local crafts Concepts

Gross Leasable Area
12,000 sqm
Number of Levels
1 Levels
Average rent per square meter
20 USD/sqm/month
Vacancy rate
10.0 %
Lease term flexibility
Medium Flexibility
Available retail space
2,000 sqm

Proximity to main roads
Direct access Proximity
Public transport access
Excellent Access
Parking spaces
500 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
80.0 %

Retail crime rate
Moderate Rate
Security measures
Police patrols and CCTV Measures

Promotional events
Weekly markets and sales Events
Loyalty program penetration
Low Penetration
Digital signage presence
Present in key stores Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing recruitment Pipeline
Mall expansion plans
Urban revitalization Plans
City Snapshot
Tijuana, BCN

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