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Changping Longde Plaza, situated at No. 186 Litang Road in Beijing's Changping District, functions as a community-oriented retail center within the expansive Tiantongyuan residential zone, accommodating over 500,000 inhabitants. The property, developed in the early 2000s, covers roughly 50,000 sqm over several floors and has undergone recent renovations, notably transforming its former Carrefour hypermarket into the DT51 Longde Store to revitalize the anchor tenant space.

Tenant mix emphasizes everyday necessities with the supermarket drawing consistent traffic, complemented by a Cuiwei Department Store section offering fashion, beauty products like OLAY, accessories such as Tianwang watches, and diverse F&B outlets including Starbucks, Japanese yakiniku at QingShi Niu, and traditional Chinese dining at Wang Xiang Yuan.

Accessibility is supported by the nearby Lishuiqiao Metro Station on Line 13, facilitating commuter access to central Beijing, though the site caters primarily to local vehicular and pedestrian traffic from surrounding high-density housing. In the 2025 Beijing retail landscape, as per market reports, suburban properties like this one navigate a vacancy rate of 11.88% in outer districts versus 10.3% citywide, with average asking rents around ¥2,130 per sqm per month in prime areas but likely 20-30% lower in suburbs due to softening pressures.

Leasing advantages encompass reliable footfall from middle-income demographics focused on family-oriented shopping, lower entry costs enabling flexible terms for small-to-medium retailers, and enhancement opportunities through ongoing urban renewal initiatives that boost operational quality and tenant synergy in a market with rising local consumption amid economic stabilization efforts. Drawbacks include moderate overall performance metrics compared to core malls and vulnerability to category overlaps with nearby competitors.

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Hours of Operation

Hours

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Monday10:00 AM — 09:30 PM
Tuesday10:00 AM — 09:30 PM
Wednesday10:00 AM — 09:30 PM
Thursday10:00 AM — 09:30 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 09:30 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No. 186 Litang Road, Beijing, China

Insights

Demographics and Footfall

Tiantongyuan's demographic profile features middle-class families, young professionals, and commuters, with household incomes averaging ¥150,000-250,000 annually, driving demand for affordable daily goods and casual dining. Footfall benefits from the area's residential density, estimated at 20,000-30,000 daily visitors based on similar suburban centers, supported by proximity to residential towers but tempered by limited tourist draw. Operational quality has improved post-renovation, yet seasonal fluctuations occur due to Beijing's harsh winters reducing outdoor access.

Competition and Market Position

Longde Plaza faces direct competition from BHG Mall Tiantongyuan, located nearby, which offers similar mid-tier retail and stronger international brands, potentially diverting premium shoppers. Broader market saturation in northern Beijing suburbs contributes to 11.88% vacancy, with strengths in localized tenant mix but weaknesses in attracting flagship stores. Contextual factors include policy-driven renewals enhancing viability, though risks from e-commerce growth and economic slowdowns could pressure non-essential categories like fashion.

Lease Terms and Risks

Suburban rent levels range from ¥600-1,200 per sqm per month for ground-floor spaces, below city averages, providing cost advantages for lessees but with typical 3-5 year terms and turnover clauses amid 10.3% citywide occupancy. Accessibility via metro aids commuter traffic, yet aging infrastructure in surrounding areas poses maintenance risks, and weak categories such as electronics may underperform due to online alternatives. Overall, balanced risk profile suits resilient everyday retail but warrants caution on market saturation in F&B.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
30,000
Year Built
2005
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
Unknown
Anchor Tenants
DT51, Huawei, LEGO, Xiaomi, Vivo

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
500,000 People
Population growth rate
0.5 %
Median age
35 Years
Household size
2.6 Persons
Education level (tertiary)
35.0 %

Median household income
100,000 RMB
Unemployment rate
4.5 %
Cost of living index
120 Index

Retail spending per capita
33,000 RMB
Spending on apparel
1,521 RMB
Spending on groceries
10,000 RMB
Spending on electronics
2,000 RMB

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
10,000 RMB

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
10.0 %

Gross Leasable Area
30,000 sqm
Number of Levels
4 Levels
Average rent per square meter
800 RMB/month
Vacancy rate
8.0 %
Lease term flexibility
High
Available retail space
5,000 sqm

Proximity to main roads
High
Public transport access
Good
Parking spaces
1,000 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
20.0 %
Internet penetration
70.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
Monthly
Loyalty program penetration
30.0 %
Digital signage presence
High

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Planned
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