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Centro Comercial Valle Real, also known as Valle Real Shopping Center, is a 62,394 square foot neighborhood retail strip center located on PR-2 Ponce By-Pass in Ponce, Puerto Rico. Situated in a southern region of the island with a metro population exceeding 300,000, the property benefits from average daily vehicle traffic of 37,000 on the busy bypass, providing strong accessibility for local commuters and residents.

The tenant mix focuses on convenience-oriented retail and services, anchored by Advance Auto Parts at 18,240 square feet, alongside dining options like Denny's, China Garden, New York Style Pizza, and Blanquitas Mexican Restaurant; personal services including Chinito Nails, Oops Salon, and H Legrand Beauty Supply; and other outlets such as Batteries Plus, Boost Mobile, Metro by T-Mobile, Power Sports, and La Familia Casa Empeño.

With two vacant spaces totaling approximately 3,114 square feet, occupancy stands at around 95 percent, aligning with Puerto Rico's robust retail market vacancy of 6.5 percent in the first half of 2025. Lease rates are set at $28 per square foot on a net basis, competitive for the submarket. The surrounding demographics include 16,805 residents within one mile, 66,413 within three miles, and 141,286 within five miles, with an average household income of $21,973, indicating a value-driven consumer base.

In Ponce's retail landscape, the center serves as a convenient stop for everyday needs, though it faces competition from larger enclosed malls like Plaza del Caribe and Southern Park Mall.

Leasing advantages include high visibility, ample parking for 264 vehicles, and a stable anchor presence that draws consistent footfall, estimated indirectly from traffic volumes. Potential drawbacks involve the lower income profile limiting higher-end retail viability and occasional economic pressures in Puerto Rico, such as rising value shopping trends amid 1.8 percent volume decline in consumer goods through 2025.

Overall, the property offers practical opportunities for service and discount tenants in a recovering market with positive sales growth of 5 percent year-over-year in 2023, extending into stable performance in 2025.

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Hours of Operation

Hours

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Monday09:00 AM — 11:00 PM
Tuesday09:00 AM — 11:00 PM
Wednesday09:00 AM — 11:00 PM
Thursday09:00 AM — 11:00 PM
Friday09:00 AM — 11:00 PM
Saturday09:00 AM — 11:00 PM
Sunday09:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Carr. #2 Marginal Ponce By-Pass, Ponce, Puerto Rico

Insights

Demographics and Accessibility

The trade area for Centro Comercial Valle Real features 16,805 residents within one mile, expanding to 66,413 in three miles and 141,286 in five miles, with an average household income of $21,973, reflecting a modest socioeconomic profile typical of southern Puerto Rico. This supports value-oriented retail but may constrain spending on discretionary items. Accessibility is a strength, with the center directly on PR-2 Ponce By-Pass, a major thoroughfare carrying 37,000 vehicles daily, facilitating drive-by exposure and ease of entry for local traffic. Parking accommodates 264 vehicles, reducing congestion risks. However, Ponce's urban layout includes potential access challenges during peak hours or due to regional infrastructure limitations post-hurricanes, though no major issues are reported currently. Footfall benefits from proximity to residential neighborhoods and commuter routes, though exact pedestrian counts are unavailable; traffic data suggests moderate draw for quick-service visits.

Tenant Mix and Occupancy

The 62,394 square foot center maintains a diverse, convenience-focused tenant mix, with Advance Auto as the primary anchor drawing auto-related traffic, complemented by food services (Denny's at 4,440 sq ft, China Garden, pizza, and Mexican outlets totaling over 7,000 sq ft), personal care (nails, salon, beauty supply around 5,000 sq ft), and specialty retail/services (mobile phones, pawn shop, sports at 15,000+ sq ft). Occupancy is approximately 95 percent, with only two small vacancies (2,686 sq ft and 428 sq ft), outperforming the island-wide 6.5 percent vacancy rate in 2025. This stability reflects effective management by Winer Property Group and demand for essential retail in Ponce. Lease terms at $28 per sq ft NNN provide affordability, though escalations may apply. Drawbacks include limited luxury or apparel categories, potentially weakening synergy for fashion tenants, and reliance on anchors for overall performance amid market saturation in basic services.

Competition and Market Risks

Ponce's retail sector features intense competition from dominant enclosed malls like Plaza del Caribe (over 1 million sq ft, high-end mix) and Southern Park Mall, which capture broader family shopping and entertainment traffic, potentially diverting higher-spending consumers from Valle Real's convenience focus. The overall Puerto Rico retail market remains healthy with 50 million sq ft of space and low vacancy, but regional challenges in Ponce include economic recovery lags, with consumers shifting to value shopping and a 1.8 percent volume drop in goods through 2025. Infrastructure aging in southern PR poses minor operational risks, such as power reliability, though the open-air strip format mitigates weather vulnerabilities better than enclosed centers. Market saturation in auto services and quick dining could pressure new entrants, advising tenants to emphasize unique local appeal. Positive factors include steady 5 percent sales growth in PR shopping centers and incentives like Act 60 for investors, supporting leasing viability despite these hurdles.

Building Details

Property Type
Neighborhood
Gross Leasable Area
5797
Year Built
1990
Parking Spaces
264
Average Monthly Footfall
1,125,417
Owner
Corporation
Anchor Tenants
Advance Auto

Detailed Market Analytics

Primary Catchment Area
3 Miles
Secondary Catchment Area
5 Miles
Catchment area population
66,413 People
Population growth rate
-1.2 %
Median age
43.9 Years
Household size
2.4 Persons per household
Education level (tertiary)
25.0 %

Median household income
21,973 USD
Unemployment rate
8.9 %
Cost of living index
85 Index (US=100)

Retail spending per capita
8,000 USD per year
Spending on apparel
800 USD per capita per year
Spending on groceries
2,400 USD per capita per year
Spending on electronics
400 USD per capita per year

Annual foot traffic
13,505,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
6,000 USD per sq m per year

Number of retail stores
25 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 Competitors within 10 km
Tenant diversity
Medium Qualitative
Unique Concepts
5 Unique stores

Gross Leasable Area
5,797 sqm
Number of Levels
1 Levels
Average rent per square meter
310 USD per sq m per year
Vacancy rate
10.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,394 sqm

Proximity to main roads
High Qualitative
Public transport access
Low Qualitative
Parking spaces
264 Spaces
Pedestrian traffic
Low Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
Medium Qualitative
Internet penetration
85.0 %

Retail crime rate
Medium-High Qualitative
Security measures
Standard Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
30.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
2.0 %
New tenant pipeline
Yes Boolean
Mall expansion plans
nan Qualitative
City Snapshot
Ponce

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