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Hypermarket TrafficNational ChainsFast FashionInternational ChainsTourist & Duty-Free

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Ultra-Luxury PositioningDiscount RetailBudget Brands
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Centara Commercial Centre is a mid-sized shopping mall located in the Deira Islands area of Dubai, United Arab Emirates, owned by Centara Hotels and Resorts. Developed in 2010, it spans 60,000 square meters of gross leasable area (GLA) and features 1,500 parking spaces. The property integrates with nearby hospitality developments like the Centara Mirage Beach Resort, drawing a mix of tourists, expatriates, and local residents.

Anchor tenants include Carrefour as the hypermarket anchor, alongside fashion retailers H&M and Zara, creating a tenant mix focused on groceries, apparel, and essential retail categories. Dining and home decor also contribute significantly, with visitor data indicating 40% of traffic for shopping, 35% for dining, and 25% for home decor. Average monthly footfall reaches 666,666 visitors, supported by the areas growing tourism infrastructure.

In Dubais dynamic retail landscape, the mall occupies a niche mid-tier position, benefiting from low city-wide vacancy rates of around 9% in 2025 and rising rents averaging 15% year-over-year due to supply constraints.

Leasing advantages encompass steady captive traffic from resort guests, favorable accessibility via major roads and proximity to Dubai International Airport (approximately 20 minutes drive), and potential for family-oriented enhancements based on feedback seeking more childrens play areas and diverse international cuisine. However, challenges include competition from established nearby centers like Deira City Centre and mega-malls such as Dubai Mall, which capture higher luxury and entertainment spending.

The propertys 15-year age may necessitate infrastructure investments to maintain operational quality amid Dubais evolving retail standards.

Overall, it suits retailers targeting everyday needs and moderate fashion in a tourist-adjacent locale, with rent levels typically ranging AED 150-250 per square meter annually for comparable spaces.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Al Ittihad Road, Dubai, United Arab Emirates

Insights

Demographics and Footfall

The malls primary catchment includes international tourists staying at adjacent resorts, expatriate families, and local Dubai residents from the Deira and Palm Jumeirah vicinities, with a median household income estimated at AED 20,000-40,000 monthly based on areas middle-to-upper demographics. Footfall averages 666,666 monthly visitors, translating to about 22,000 daily, bolstered by seasonal tourism peaks in winter months when Dubai sees over 15 million annual visitors. This supports reliable traffic for essential retail but may experience dips during off-peak summer periods, highlighting the need for year-round attractions to stabilize performance.

Tenant Mix and Occupancy

The tenant composition emphasizes practical retail with Carrefour anchoring groceries and daily essentials, complemented by mid-market fashion from H&M and Zara, which together occupy key spaces to drive complementary spending. Dining outlets represent 35% of visit reasons, though feedback suggests opportunities for broader international and healthy options. Occupancy hovers at approximately 90%, aligning with Dubais 2025 retail recovery where prime locations maintain high utilization despite overall supply growth. Weaknesses include limited luxury or experiential anchors, potentially capping sales in high-end categories amid market saturation in fashion segments.

Leasing Terms and Market Risks

Lease rates for similar mid-tier Dubai malls in 2025 range from AED 150-250 per square meter per year, influenced by location premiums and tenant type, with incentives like rent-free periods common for new entrants. Accessibility is strong via Sheikh Mohammed Bin Zayed Road and beachfront positioning, enhancing draw for leisure shoppers. Risks encompass fierce regional competition from over 70 malls in Dubai, including nearby Deira City Centre with higher footfall, and broader market factors like economic volatility tied to tourism. The propertys aging infrastructure from 2010 construction could require capex for modernizations, while oversupply in grocery and fashion categories poses saturation threats to profitability.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
60,000
Year Built
2010
Parking Spaces
1500
Average Monthly Footfall
666,667
Owner
Centara Hotels & Resorts
Anchor Tenants
Carrefour, H&M, Zara

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
10-20 km radius
Catchment area population
500,000 People
Population growth rate
2.5 %
Median age
33 Years
Household size
4.2 Persons per household
Education level (tertiary)
55.0 %

Median household income
25,000 AED per month
Unemployment rate
2.5 %
Cost of living index
85 Index (NYC=100)

Retail spending per capita
12,000 AED per year
Spending on apparel
3,500 AED per year
Spending on groceries
4,000 AED per year
Spending on electronics
2,500 AED per year

Annual foot traffic
8,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
35.0 %
Sales per square meter
45,000 AED per year

Number of retail stores
80 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
5 Unique stores

Gross Leasable Area
60,000 sqm
Number of Levels
3 Levels
Average rent per square meter
3,000 AED per year
Vacancy rate
5.0 %
Lease term flexibility
High
Available retail space
300 SQUARE METERS

Proximity to main roads
Direct access
Public transport access
Good
Parking spaces
1,500 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
60.0 %
Internet penetration
99.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
12 Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
8.0 %
New tenant pipeline
10 New tenants
Mall expansion plans
Planned
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