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National ChainsMid-Market FashionDepartment Store AnchorsCinema & LeisureHome & Lifestyle

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Ultra-Luxury PositioningSmall Format Retail
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Bourbon Shopping Wallig is situated in the Passo d'Areia district of northern Porto Alegre, Rio Grande do Sul, Brazil, at Avenida Joao Wallig, 2005. Opened in 2013, the property spans a gross leasable area of about 50,000 square meters and houses over 150 retail units. The tenant mix emphasizes fashion with anchors including Lojas Renner, C&A, and Riachuelo, alongside home furnishings from Camicado, books and media at Livraria Cultura, and entertainment via a 10-screen Cinemark theater featuring IMAX.

The food court provides diverse options from fast casual to regional Brazilian eateries, enhancing dwell time.

Accessibility is favorable with direct links to major avenues and BR-116 highway, plus proximity to Salgado Filho International Airport (10 km), though public transit options are limited, favoring car-dependent visitors. The primary catchment encompasses 250,000 residents within a 10-km radius, predominantly middle-class families and professionals with average household incomes of R$6,000-12,000 monthly, supported by local employment in services and manufacturing.

In the Porto Alegre retail landscape, it positions as a mid-tier community center amid a market with 94% average occupancy across malls, per 2024 commercial reports.

Leasing advantages include competitive rents of R$130-200 per square meter monthly, flexible pop-up spaces, and annual footfall exceeding 6 million, bolstered by events and promotions. Drawbacks involve regional economic sensitivity to agribusiness cycles and infrastructure strain from growing traffic, with fashion category saturation noted in southern Brazil analyses.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday02:00 PM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Assis Brasil, 2611, Porto Alegre, Brazil

Insights

Demographics and Catchment Area

The surrounding Passo d'Areia neighborhood features a stable middle-income demographic, with 60% of residents aged 25-54 and family-oriented households driving consistent midweek traffic. Catchment analysis indicates 70% local draw within 5 km, supplemented by airport proximity attracting transient shoppers. However, income disparities may limit luxury sales, and urban expansion could alter profiles over time, per local census data.

Competition Landscape

Bourbon Wallig competes with upscale Iguatemi Porto Alegre (2 km away) for premium tenants and value-focused Bourbon Country for budget shoppers, resulting in a fragmented market where fashion holds 40% of space but faces 15% oversupply. Broader Porto Alegre retail shows robust recovery with 5% sales growth in 2024, yet economic slowdowns pose risks to non-essential categories, as highlighted in regional market overviews.

Lease Terms and Risks

Typical leases run 5-10 years with base rents escalating via IGP-M (avg. 6% annually) and percentage rents on sales thresholds. Operational quality is solid with modern HVAC and security, but parking (2,000 spaces) congests at weekends, potentially impacting conversion rates. Risks include currency fluctuations affecting imports and local floods disrupting access, though insurance mitigates some exposures in this climate-vulnerable area.

Building Details

Property Type
Regional
Gross Leasable Area
45,600
Year Built
2012
Parking Spaces
2500
Average Monthly Footfall
1,000,000
Owner
Grupo Zaffari
Anchor Tenants
C&A, Marisa, Renner, Riachuelo, Zaffari

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
800,000 People
Population growth rate
0.5 %
Median age
36 Years
Household size
3.1 Persons
Education level (tertiary)
25.0 %

Median household income
8,500 BRL per month
Unemployment rate
6.0 %
Cost of living index
55 Index (NY=100)

Retail spending per capita
2,000 USD per year
Spending on apparel
200 USD per capita per year
Spending on groceries
800 USD per capita per year
Spending on electronics
150 USD per capita per year

Annual foot traffic
12,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
12,000 BRL per year

Number of retail stores
230 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
IMAX Cinema Concepts

Gross Leasable Area
45,600 m²
Number of Levels
4 Levels
Average rent per square meter
150 BRL per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
2,000 m²

Proximity to main roads
Direct Access
Public transport access
High Access
Parking spaces
2,500 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
50.0 %
Internet penetration
80.0 %

Retail crime rate
Medium Rate
Security measures
High Measures

Promotional events
Frequent Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
2.0 %
New tenant pipeline
Medium Pipeline
Mall expansion plans
None recent Plans
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Porto Alegre, RS

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