NEW

Brand Fit Snapshot

Best for:

Hypermarket TrafficNational ChainsMid-Market FashionFamily EntertainmentQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Bourbon Shopping Country, located at Av. Túlio de Rose, 80 in the Passo DAreia neighborhood of Porto Alegre, Brazil, opened in 2001 and spans approximately 50,000 square meters of gross leasable area with around 100 stores. It serves as a key regional shopping destination emphasizing leisure and family-oriented activities, anchored by the Bourbon Hipermercado supermarket, which draws consistent grocery traffic.

The tenant mix includes fashion retailers such as Riachuelo, C&A, and Lojas Renner, alongside electronics, accessories, and services like beauty salons. Entertainment options feature six cinema screens (three VIP and three standard) operated by a major chain, a varied food court with over 20 outlets offering local and international cuisine, and the prominent Teatro do Bourbon Country, a 1,800-seat venue hosting concerts and events by artists like Gilberto Gil and Marisa Monte.

Accessibility is strong via bus lines including NORTE and SUL, with proximity to major roads; the mall provides 1,500 parking spaces. In the Porto Alegre retail market, it holds a solid mid-tier position amid competition from upscale centers like Iguatemi Porto Alegre and Praia de Belas Shopping, benefiting from the affluent Passo DAreia demographic with average household incomes above national levels.

Occupancy stands at about 94% as of 2024 data from regional reports, supported by stable footfall of roughly 4 million visitors annually, driven by weekend peaks and events.

Leasing advantages include flexible terms for mid-sized retailers, with base rents averaging R$150 per square meter monthly, plus percentage rents tied to sales performance. However, challenges include moderate growth in footfall due to e-commerce shifts and nearby competition saturating fashion categories.

Operational quality is reliable, with recent upgrades to parking integration and digital promotions enhancing visitor experience, though some infrastructure shows signs of aging from 24 years of operation.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday02:00 PM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Av. Túlio de Rose, 80, Porto Alegre, Brazil

Insights

Demographic Profile

The primary catchment area encompasses Passo DAreia and surrounding middle-to-upper-income neighborhoods in northern Porto Alegre, serving families and young professionals with median ages of 30-45 and household incomes exceeding R$10,000 monthly. Visitor demographics skew toward locals (80%) with a mix of 60% female shoppers focused on fashion and groceries, bolstered by the hypermarket anchor. Regional market reports indicate strong purchasing power in this area, with retail spending per capita 20% above city averages, supporting consistent traffic for lifestyle and entertainment tenants. Potential risks include sensitivity to economic downturns affecting discretionary spending in a city with 6.5% unemployment as of 2025.

Competition and Market Saturation

Bourbon Shopping Country faces direct competition from Iguatemi Porto Alegre (2 km away), which offers premium brands and higher footfall of 7 million annually, and Praia de Belas Shopping, attracting similar demographics with better waterfront access. Porto Alegre's retail market shows 92% average occupancy across malls in 2024, but saturation in apparel categories limits expansion for new fashion entrants. Strengths lie in its entertainment draw, differentiating from pure retail competitors, though weak categories like luxury goods underperform due to limited high-end tenant mix. Market insights suggest stable sales per square meter at R$8,000 monthly, but risks from online retail capturing 15% of local sales necessitate omnichannel strategies for tenants.

Lease Terms and Risks

Leasing opportunities feature base rents of R$120-180 per square meter, with common area maintenance fees adding 10-15%, and percentage clauses at 8-12% of gross sales over thresholds. Turnkey spaces for 50-200 sqm are available in high-traffic zones near anchors, with incentives like rent abatements for initial periods. Operational risks include seasonal footfall dips in winter (20% lower) and access issues during peak hours on Av. Túlio de Rose. Aging infrastructure, such as HVAC systems from 2001, may require tenant-funded upgrades in older wings, per 2025 commercial reports. Advantages include low vacancy in food and entertainment segments, with renewal rates at 85%, providing stability for long-term lessees amid Porto Alereg's recovering post-pandemic market.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
24,330
Year Built
2001
Parking Spaces
1500
Average Monthly Footfall
375,000
Owner
Grupo Zaffari
Anchor Tenants
Hipermercado Bourbon, Riachuelo, Food Hall

Detailed Market Analytics

Primary Catchment Area
5 km radius Kilometers
Secondary Catchment Area
20 km radius Kilometers
Catchment area population
500,000 People
Population growth rate
0.5 %
Median age
32 Years
Household size
3.1 Persons
Education level (tertiary)
25.0 %

Median household income
3,500 BRL/month
Unemployment rate
8.0 %
Cost of living index
65 Index (US=100)

Retail spending per capita
2,200 USD/year
Spending on apparel
450 USD/year
Spending on groceries
1,200 USD/year
Spending on electronics
300 USD/year

Annual foot traffic
4,500,000 Visitors/year
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
12,000 BRL/year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
High Qualitative
Tenant diversity
High Qualitative
Unique Concepts
10.0 %

Gross Leasable Area
24,330 sqm
Number of Levels
2 Levels
Average rent per square meter
150 BRL/m²/month
Vacancy rate
5.0 %
Lease term flexibility
Medium Qualitative
Available retail space
2,000 m²

Proximity to main roads
Adjacent Qualitative
Public transport access
Good Qualitative
Parking spaces
1,500 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Medium Qualitative
Security measures
Advanced Qualitative

Promotional events
Multiple per year Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
2.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
None planned Qualitative
City Snapshot
Porto Alegre, RS

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Porto Alegre.

Top retail destinations across Brazil.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Porto Alegre, RS

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info