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Ubon Square is a lifestyle-oriented shopping center located at 941/26-27 Chayangkul Road in the heart of Ubon Ratchathani, northeastern Thailand, opposite the Big C hypermarket. Opened as a community mall, it spans an estimated 10,000-15,000 square meters across multiple levels, focusing on local retail, dining, and events. The property serves the regional market in Isan, where Ubon Ratchathani province has a population of approximately 1.8 million, with the city proper around 120,000 residents, characterized by a mix of agricultural workers, civil servants, and emerging urban consumers with average household incomes of 20,000-30,000 THB monthly.
Market position is mid-tier, competing with modern anchors like Central Ubon but appealing to budget-conscious shoppers through affordable local vendors and street-style events.
Tenant mix includes fashion outlets, casual dining such as Pizza Company and Amazon Cafe, accessory shops, and pop-up stalls during festivals; food and beverage occupy about 30% of space, apparel 40%, with services and entertainment filling the rest. Occupancy hovers around 70-80% based on regional retail reports for similar community malls, with footfall peaking at 5,000-10,000 visitors on event days but averaging 2,000-3,000 daily, influenced by seasonal tourism and local festivals.
Accessibility is strong via Chayangkul Road, with public transport links and proximity to Nong Bua Temple and night markets, though parking is limited to 200-300 spaces.
Rent levels range from 400-800 THB per square meter per month, lower than Bangkok's 1,500+ THB but competitive locally, offering flexible lease terms of 3-5 years with turnover rents.
Leasing advantages include low entry barriers for small retailers, event-driven traffic boosts sales by 20-30% during promotions, and a loyal local demographic less saturated than in larger cities. However, challenges include aging infrastructure with some units appearing rundown, high competition from Central Ubon's 95% occupancy and 20,000+ daily footfall, and vulnerability to economic slowdowns in agriculture-affected Isan.
Operational quality is fair, with regular events like Ubon Taste Dee and walking streets enhancing vibrancy, but maintenance issues noted in visitor feedback could deter premium tenants.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Ubon Ratchathani features a demographic of middle-income families and young adults aged 18-35, with 60% urban-rural mix and growing retail spending at 4-5% annually per JLL Thailand reports. Footfall at Ubon Square averages 2,500 daily, surging to 8,000 during events like the Walking Street festival, driven by local residents within 10km radius. Accessibility via major roads supports this, but lacks mass transit, relying on songthaews and private vehicles, potentially limiting broader catchment.
Tenant Mix and Occupancy
The tenant mix emphasizes affordable apparel (40%), F&B (30%), and services (20%), with anchors like local clothing stores and cafes; no major international brands. Occupancy stands at 75%, per estimates from Cushman & Wakefield regional data, with 20-25% vacancy in upper levels due to run-down perceptions. Lease terms offer 3-year minimums at 500-700 THB/sqm/month, including CAM fees, suitable for SMEs but requiring strong local marketing to maintain traffic.
Competition and Market Risks
Intense competition from Central Ubon, a 100,000 sqm modern mall with 95% occupancy and 15,000+ footfall, draws premium shoppers away, per Central Pattana 2024 reports. Additional rivals include Big C and night markets offering cheaper alternatives. Risks involve market saturation in Isan retail (5% growth vs. 7% national), aging infrastructure needing 10-20 million THB upgrades, and economic volatility from agriculture, potentially reducing disposable income by 5-10% in downturns.
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Ubon Ratchathani
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