Turtle Creek Crossing Photo Gallery

The 5-mile trade area around Turtle Creek Crossing encompasses 61,522 residents with 25,536 households and an average household income of $68,635, rising to 103,232 people and $66,098 average income within 10 miles. Hattiesburgs metro population of 155,000 features a median age of 35.3 and supports $3.3 billion in annual retail sales. Accessibility is bolstered by 52,000 average daily traffic vehicles on US Highway 98, with easy entry via Cross Creek Parkway. Proximity to the University of Southern Mississippi adds 14,133 students as potential customers, though the areas blue-collar and student demographics may limit spending on luxury goods, while competition from Walmart Supercenter 2 miles away poses risks to grocery and general merchandise categories.

The centers tenant mix emphasizes value-oriented big-box anchors like Target and Kohls, complemented by discount retailers such as Ross and Dollar Tree, services like PetSmart, and dining outparcels including Chick-fil-A and Steak n Shake. This configuration targets middle-market shoppers, with over 20 inline and outparcel tenants providing variety in apparel, home goods, and quick-service food. Adjacent Turtle Creek Mall offers enclosed retail with JCPenney and Dillard's, creating synergy but also direct competition in fashion and department stores. Regional saturation in discount retail, coupled with e-commerce pressures, has led to occasional tenant turnover, as seen with Bed Bath & Beyonds closure; however, the power center format sustains footfall through essential-trip drivers, though specialty niches may face challenges from nearby Westminster Place and Oak Grove Plantation developments.

Lease rates at Turtle Creek Crossing vary from $18 to $38 per square foot on a triple net basis, with spaces available from 1,100 to nearly 18,000 square feet, indicating flexibility for mid-sized retailers. Occupancy at 89% reflects stable anchor performance but highlights 11% vacancy, potentially pressuring new tenants amid Hattiesburgs recovering post-pandemic retail sector. Operational quality benefits from modern infrastructure built in 2007, yet risks include seasonal fluctuations tied to university enrollment and broader market factors like inflation impacting disposable income in a region with 7.5% unemployment. Competition from Amazon and local big-box stores could erode sales in non-essential categories, advising lessees to focus on experiential or service-based concepts to mitigate saturation in apparel and home goods.