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The Promenade at Garden Grove is an open-air power shopping center located at 9635-9939 Chapman Avenue in Garden Grove, California, at the intersection of Brookhurst Street and Chapman Avenue, providing convenient access to the 22 Freeway.

Spanning approximately 300,000 square feet, it serves as a key retail destination in a high-density residential area of Orange County. Anchor tenants include Walmart, Regal Cinemas, and ALDI, complemented by a diverse mix of national retailers such as Ross Dress for Less, Marshalls, 24 Hour Fitness, Five Below, and various dining options, creating a balanced tenant composition focused on value-oriented apparel, groceries, entertainment, and fitness.

The center benefits from strong demographics, with a 1-mile population of 30,263 and average household income of $115,697, expanding to 291,963 residents and $104,559 income within 5 miles, reflecting an affluent and diverse community including a significant Vietnamese population. Daily traffic counts exceed 64,000 vehicles across adjacent roads, supporting estimated annual footfall of over 2 million visitors drawn by anchor-driven traffic.

Occupancy stands at approximately 92%, aligned with Orange County retail market averages of 4-5% vacancy, amid a robust market with 2.9% year-over-year rent growth. Leasing opportunities range from 1,600 to 10,000 square feet, with advantages in visibility and accessibility, though potential drawbacks include competition from nearby centers like Westminster Mall and online retail shifts impacting non-essential categories.

Operational quality is solid, with modern updates to common areas, but aging infrastructure in some sections may require tenant-funded improvements. Market factors indicate stable performance for grocery and entertainment anchors, with risks from economic sensitivity in discretionary spending.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday11:00 AM — 07:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

9735 Chapman Ave, Garden Grove, United States

Insights

Demographics and Accessibility

The surrounding area features a population of 30,263 within 1 mile and 291,963 within 5 miles, with household incomes averaging $115,697 locally and $104,559 regionally, supporting strong purchasing power for value and everyday retail. Accessibility is enhanced by proximity to the 22 Freeway and high traffic volumes of 37,000 vehicles per day on Brookhurst Street and 27,000 on Chapman Avenue, facilitating easy entry for local and regional shoppers. However, peak-hour congestion on major arterials can pose minor access challenges during evenings and weekends, potentially affecting impulse visits.

Tenant Mix and Occupancy

The tenant mix emphasizes anchors like Walmart and Regal Cinemas, which drive 70% of footfall, alongside value retailers such as ALDI, Ross, and Marshalls, fostering synergy in groceries, apparel, and entertainment categories. Current occupancy is around 92%, with three spaces available totaling 15,000 square feet, reflecting low regional vacancy rates of 4.5%. Strengths include stable anchor tenures reducing turnover risks, but weaknesses arise from saturation in discount retail, where weaker performers in soft goods may face pressure from e-commerce competition.

Market Factors and Lease Considerations

Orange County retail market reports indicate average asking rents of $3.50-$4.50 per square foot NNN for similar power centers, with 2.9% annual growth amid low vacancy. The Promenade benefits from neighborhood dominance but contends with competition from larger regional malls like MainPlace and online platforms eroding 10-15% of discretionary sales. Lease terms typically span 5-10 years with options, offering percentage rent clauses tied to sales thresholds around $400 per square foot. Risks include potential infrastructure upgrades due to the center's 1980s origins, impacting operational costs, while opportunities lie in underserved categories like quick-service dining to boost dwell time.

Building Details

Property Type
Regional
Gross Leasable Area
32,815
Year Built
1963
Parking Spaces
1200
Average Monthly Footfall
125,000
Anchor Tenants
Regal Cinemas, Walmart, ALDI, 24 Hour Fitness, Ross, Five Below, Marshalls

Detailed Market Analytics

Primary Catchment Area
3 miles
Secondary Catchment Area
5 miles
Catchment area population
291,963 People
Population growth rate
1.2 %
Median age
39.6 Years
Household size
3.4 Persons
Education level (tertiary)
28.0 %

Median household income
$90,166 USD
Unemployment rate
4.4 %
Cost of living index
152 Index (US=100)

Retail spending per capita
$12,500 USD per year
Spending on apparel
$1,800 USD per year
Spending on groceries
$5,200 USD per year
Spending on electronics
$1,200 USD per year

Annual foot traffic
1,500,000 Visitors
Dwell time
55 Minutes
Conversion rate
25.0 %
Sales per square meter
$550 USD

Number of retail stores
40 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Dining and Cinema Concepts

Gross Leasable Area
32,815 sqm
Number of Levels
1 Levels
Average rent per square meter
$398 USD
Vacancy rate
5.0 %
Lease term flexibility
Standard 5-10 years Years
Available retail space
1,672 sqm

Proximity to main roads
Direct access Access
Public transport access
Good Access
Parking spaces
1,200 Spaces
Pedestrian traffic
Moderate Traffic

E-commerce competition
High Competition
Click-and-collect adoption
15.0 %
Internet penetration
95.0 %

Retail crime rate
Low Rate
Security measures
Cameras and Guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Available spaces Pipeline
Mall expansion plans
nan Plans
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Garden Grove, CA

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Garden Grove, CA

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