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Luxury Fashion HousesDesigner BoutiquesOutlet & Off-PriceTourist & Duty-FreeHigh-End Flagship Stores

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Budget BrandsValue PositioningMass Market
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The Colonnade Outlets is the upscale outdoor component of Sawgrass Mills, located at 12801 W Sunrise Blvd in Sunrise, Florida, a suburb in Broward County within the Greater Miami metropolitan area. This luxury outlet destination spans approximately 70 designer brand stores in an open-air setting, featuring 60 market-exclusive outlets such as Gucci, Prada, Balenciaga, Salvatore Ferragamo, and Burberry.

As part of the larger Sawgrass Mills complex, which totals 2.37 million square feet with over 350 retailers, it benefits from the malls status as the largest outlet and value retail center in the United States, owned and operated by Simon Property Group. Sawgrass Mills ranks number one in Simons portfolio for annual total sales, drawing over 40 million visitors annually from local, national, and international markets, including significant tourist traffic due to proximity to Fort Lauderdale-Hollywood International Airport (15 miles) and major highways like the Sawgrass Expressway and Florida Turnpike.

The tenant mix emphasizes high-end fashion and accessories, complemented by casual dining pavilions, 15 full-service restaurants, and entertainment options at The Oasis core. Recent enhancements include interior refurbishments, a new concourse, and the addition of a 174-room AC Hotel by Marriott adjacent to The Colonnade, enhancing the shop-and-stay experience.

Leasing advantages include strong footfall metrics supporting high conversion rates, exclusive brand positioning that attracts affluent shoppers, and flexible spaces for pop-ups or expansions, such as the recent Primark debut. However, retailers should consider seasonal tourism fluctuations and competition from nearby outlets. Occupancy at Sawgrass Mills remains robust at around 95 percent, with base rents for luxury outlets estimated at 25 to 40 dollars per square foot annually, varying by location and tenant profile.

The surrounding areas operational quality is high, with modern infrastructure post-refurbishments, though the original 1990 build may present occasional maintenance needs.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday11:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1800 Sawgrass Mills Circle, Sunrise, United States

Insights

Demographics and Trade Area

Sunrise, Florida, has a population of approximately 96,600 residents as of 2023, projected to reach 100,000 by 2026, with a diverse demographic profile including 42 percent foreign-born residents, primarily from Latin America. Median household income stands at 72,107 dollars, while average household income is 88,291 dollars, indicating a middle to upper-middle class base with spending power for value and luxury retail. The trade area extends to the broader Broward County and Greater Miami region, encompassing over 2 million households within a 30-mile radius, bolstered by tourism from South Floridas 15 million annual visitors. This supports strong retail performance, particularly for outlet shopping, though economic sensitivities in tourism-dependent areas could impact discretionary spending during downturns.

Accessibility and Footfall

The Colonnade Outlets benefits from excellent accessibility via major thoroughfares including the Sawgrass Expressway (SR 869), Florida Turnpike, and Alligator Alley (I-75), with average daily traffic counts exceeding 100,000 vehicles on adjacent roads. Proximity to Fort Lauderdale-Hollywood International Airport (20-minute drive) and Miami International Airport (40 minutes) facilitates high tourist influx. Annual footfall at Sawgrass Mills surpasses 40 million visitors, translating to robust daily traffic of over 100,000, with peak seasons in winter drawing international shoppers. Public transit options are limited, relying on Broward County Transit buses, potentially challenging for non-drivers, but ample parking (over 10,000 spaces) mitigates this. Overall, this drives competitive sales productivity, estimated at 800 to 1,000 dollars per square foot annually for top performers.

Competition and Market Risks

The Colonnade Outlets operates in a saturated South Florida retail market, facing direct competition from nearby Dolphin Mall (35 miles south) and Orlando Premium Outlets (200 miles), which also target outlet shoppers. Local big-box and lifestyle centers like The Shops at Pembroke Gardens add pressure in mid-tier categories. E-commerce growth has softened physical retail in apparel, with national outlet vacancy rates around 8 percent in 2025, though Sawgrass Mills maintains above-average occupancy. Potential risks include hurricane season disruptions, rising operational costs from inflation, and shifting consumer preferences toward experiential retail. Lease terms typically involve 5-10 year commitments with percentage rents on sales exceeding thresholds, offering upside for high-volume tenants but exposure to market volatility.

Building Details

Property Type
Outlet
Gross Leasable Area
7432
Year Built
2006
Parking Spaces
12,000
Average Monthly Footfall
2,083,333
Owner
Simon Property Group
Anchor Tenants
Prada,Gucci,Versace,Burberry,Jimmy Choo

Detailed Market Analytics

Primary Catchment Area
10 miles
Secondary Catchment Area
30 miles
Catchment area population
1,900,000 People
Population growth rate
1.9 %
Median age
42.3 Years
Household size
2.6 Persons
Education level (tertiary)
30.0 %

Median household income
$72,107 USD
Unemployment rate
3.3 %
Cost of living index
102 Index

Retail spending per capita
$1,500 USD per year
Spending on apparel
$400 USD per capita
Spending on groceries
$3,500 USD per household
Spending on electronics
$800 USD per capita

Annual foot traffic
25,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
25.0 %
Sales per square meter
$6,114 USD

Number of retail stores
350 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per region
Tenant diversity
High Level
Unique Concepts
20+ Concepts

Gross Leasable Area
7,432 sqm
Number of Levels
2 Levels
Average rent per square meter
$250 USD per year
Vacancy rate
6.0 %
Lease term flexibility
5-10 Years
Available retail space
5.0 %

Proximity to main roads
Adjacent Status
Public transport access
Moderate Level
Parking spaces
12,000 Spaces
Pedestrian traffic
High Level

E-commerce competition
High Level
Click-and-collect adoption
50.0 %
Internet penetration
95.0 %

Retail crime rate
2.5 Incidents per 1,000 visitors
Security measures
Comprehensive Level

Promotional events
100+ Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing Status
Mall expansion plans
Recent additions Status
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Sunrise, FL

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