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Department Store AnchorsNational ChainsFast FashionElectronics & TechQuick-Service Dining

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Ultra-Luxury PositioningSmall Format RetailBudget Brands

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SM Makati, situated at the corner of EDSA and Chino Roces Avenue in Makati City, serves as a prominent retail hub in the Philippines financial district. Established in 1993, it offers about 100,000 square meters of gross leasable area with anchors including SM Department Store, SM Supermarket, and eight cinemas.

Tenant mix comprises fashion outlets like H&M and Uniqlo, electronics from Abenson, diverse dining from local and international chains, and services such as banks and clinics, targeting middle to upper-middle income shoppers. In 2025, Metro Manila retail vacancy is 11.4 percent per Colliers reports, implying 88.6 percent occupancy, but SM malls maintain higher rates around 95 percent due to strong brand draw.

Annual footfall exceeds 10 million visitors, boosted by office proximity and events.

Rent levels range from PHP 1,500 to 2,200 per square meter monthly, competitive for prime CBD access.

Accessibility via MRT Ayala station and major arterials is advantageous, though EDSA traffic congestion reduces impulse visits. Surrounding demographics feature high-income professionals, expatriates, and urban families with median household incomes over PHP 500,000, supporting steady sales in apparel and food. Leasing benefits include synergistic tenant mix enhancing dwell time and cross-traffic, alongside SMs operational efficiencies.

Challenges encompass competition from luxury venues like Greenbelt and Glorietta, market saturation in fast fashion, and occasional infrastructure maintenance needs in older sections.

Overall, it positions well for retailers seeking balanced exposure in a resilient market projected to grow 7 percent annually per IMARC data.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Natividad Almeda-Lopez St, Makati, Philippines

Insights

Demographic Profile

Makati City demographics center on affluent white-collar workers, expatriates, and young professionals, with over 60 percent aged 25-44 and median incomes surpassing PHP 500,000 annually. This profile drives consistent demand for convenience retail, lifestyle goods, and quick-service dining, contributing to peak footfall during business hours from nearby corporate towers. However, heavy dependence on finance and BPO sectors introduces vulnerability to global economic shifts or remote work trends, potentially softening non-essential spending. Residential density exceeds 15,000 persons per square kilometer, ensuring broad catchment but also heightening competition for local loyalty.

Competition and Market Saturation

SM Makati faces stiff rivalry from upscale destinations like Ayala Malls Glorietta, Greenbelt, and Rockwell Power Plant, which attract premium brands and higher-end shoppers with superior ambiance. These competitors draw 20-30 percent more footfall in luxury categories, pressuring SMs mid-tier positioning. Market saturation in apparel and accessories is evident, with over 40 percent of space dedicated to fashion amid e-commerce growth eroding 15 percent of physical sales per JLL 2025 insights. Strengths lie in value-oriented mix and hypermarket anchor stabilizing traffic, but retailers must differentiate via promotions to counter spillover effects.

Lease Terms and Operational Quality

Lease structures at SM Makati typically involve 3-5 year terms with base rents of PHP 1,500-2,200 per square meter monthly, plus 8-12 percent turnover on gross sales, aligned with Metro Manila averages per Cushman and Wakefield data. Advantages include flexible fit-out allowances up to PHP 500 per square meter and marketing support from SMs network. Drawbacks feature escalation clauses at 5-7 percent annually amid inflation, and potential disruptions from ongoing EDSA expansions. Operational quality is reliable with 24/7 security and modern HVAC, though some pre-2010 areas show wear, necessitating due diligence on maintenance costs estimated at 5 percent of rents.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
82,000
Year Built
1993
Parking Spaces
2000
Average Monthly Footfall
833,333
Owner
SM Prime Holdings, Inc.
Anchor Tenants
SM Department Store, SM Supermarket, Ace Hardware, Uniqlo, H&M

Detailed Market Analytics

Primary Catchment Area
Makati CBD Area
Secondary Catchment Area
Metro Manila Area
Catchment area population
500,000 People
Population growth rate
1.75 %
Median age
32 Years
Household size
3.3 Persons
Education level (tertiary)
55.0 %

Median household income
1,000,000 PHP
Unemployment rate
2.5 %
Cost of living index
120 Index

Retail spending per capita
15,000 PHP
Spending on apparel
3,500 PHP
Spending on groceries
5,000 PHP
Spending on electronics
2,000 PHP

Annual foot traffic
10,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
100,000 PHP

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
10 Concepts

Gross Leasable Area
82,000 sqm
Number of Levels
5 Levels
Average rent per square meter
1,200 PHP/month
Vacancy rate
5.0 %
Lease term flexibility
Medium Flexibility
Available retail space
2,500 sqm

Proximity to main roads
Direct Access
Public transport access
Excellent Access
Parking spaces
2,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
High Adoption
Internet penetration
75.0 %

Retail crime rate
Low Rate
Security measures
CCTV, Guards Measures

Promotional events
50 Events/year
Loyalty program penetration
60.0 %
Digital signage presence
High Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
Renovation Plans
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Makati

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Makati

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