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Premium Dining & LifestyleCinema & LeisureDaily Essentials & GroceryMixed-Use & Office TrafficSpecialty Retail

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Century City Mall is a five-level lifestyle center situated in Century City, at the corner of Kalayaan Avenue and Salamanca Street in Poblacion, Makati City, Philippines. Developed by Century Properties Group and opened in 2014, it spans a gross floor area of 50,000 square meters with 17,000 square meters of net leasable space. Positioned as the retail component of the upscale mixed-use Century City development, it caters primarily to affluent residents, nearby office workers, and visitors in the vibrant Poblacion district, known for its trendy bars, restaurants, and international community.

The tenant mix comprises approximately 110 stores, emphasizing experiential retail with a focus on fashion boutiques, lifestyle and home stores, technology outlets, and services, alongside a significant F&B component featuring local favorites, international chains, and al fresco dining options. Entertainment highlights include state-of-the-art cinemas and activity zones for families. The mall maintains high operational quality as a PEZA-accredited premium property with modern infrastructure, three levels of basement parking, and excellent accessibility via major thoroughfares, proximity to the MRT and bus routes.

In Makati's competitive retail landscape, where overall mall occupancy hovered around 92% in Q1 2025 per Colliers reports, Century City Mall benefits from stable leasing with historical occupancy near 99%, driven by footfall from the area's demographics of young professionals aged 25-40, expats, and high-income households averaging over PHP 100,000 monthly. Prime rent levels in Makati range from PHP 1,200 to 2,500 per square meter per month, offering balanced opportunities for mid-tier retailers.

Advantages include lower entry barriers compared to mega-malls like Glorietta, strong community integration, and resilience post-pandemic with footfall recovery exceeding 100% of pre-2020 levels in similar neighborhood centers. However, challenges encompass intense local competition from emerging spots like Rockwall Business Center and Saturn Street's F&B hubs, potential traffic congestion affecting accessibility, aging elements in the 10-year-old structure requiring maintenance, and market saturation in dining categories amid broader Metro Manila retail growth projected at 5-7% annually through 2026.

Retailers should evaluate co-tenancy clauses and sales performance metrics, noting strengths in niche lifestyle segments but risks from economic fluctuations impacting discretionary spending in the CBD.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 09:00 PM
Sunday10:00 AM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Kalayaan Avenue corner Salamanca Street, Makati, Philippines

Insights

Demographics and Footfall

Poblacion in Makati features a resident population of about 78,000 within a city total of 309,770 as of 2024, augmented by a daily influx of over 1 million workers and visitors to the central business district. The demographic profile skews toward young urban professionals (ages 25-44) comprising 60% of residents, with significant expat presence (15-20%) drawn to the area's cosmopolitan vibe. Average household income exceeds PHP 150,000 monthly, supporting premium retail. Footfall at Century City Mall, as a neighborhood anchor, benefits from residential proximity and office spillover, with estimates indicating 10,000-15,000 daily visitors based on similar Makati lifestyle centers. Post-pandemic recovery has been robust, with Metro Manila mall footfall up 108% from 2020 lows per 2024 reports, enhancing sales potential for experiential tenants. However, seasonal dips during holidays or traffic peaks could pose variability, and retailers must consider the mix of impulse shoppers versus targeted demographics for category fit.

Tenant Mix and Occupancy

The tenant mix at Century City Mall includes over 100 outlets, with F&B accounting for 35-40% (e.g., CaliBurger, ZUS Coffee, Mendiola's), fashion and lifestyle at 30% (boutiques and concept stores), entertainment/services 20% (cinemas, Pet Express, Xtensions Hub), and the rest in tech/home goods. This diversity supports cross-traffic but highlights concentration in dining, aligning with Poblacion's foodie culture. Occupancy remains strong at 95-98% in 2024-2025, outperforming the Metro Manila average of 92% per Colliers Q1 2025 data, due to proactive asset management and low turnover. Strengths include vibrant, curated brands fostering community loyalty and higher dwell times, boosting adjacent sales. Weaknesses involve potential over-reliance on F&B amid category saturation, with risks of underperformance in non-prime spaces if footfall shifts to larger competitors. Retailers benefit from stable co-tenancy but should monitor lease escalations tied to sales thresholds.

Lease Terms, Rents, and Competition

Prime retail rents at Century City Mall range from PHP 1,200-2,000 per square meter monthly, competitive within Makati's spectrum of PHP 1,500-2,500, with incentives like fit-out allowances for longer terms (3-5 years). Lease structures favor flexible pop-ups for emerging brands, integrated with the residential base for guaranteed traffic. Accessibility via Kalayaan Avenue and parking (500+ slots) aids logistics, though peak-hour congestion from nearby EDSA poses risks. Competition is notable from adjacent Poblacion venues like Rockwall (office-retail hybrid) and Saturn Street's indie F&B, drawing similar demographics, plus 5-10 minute drives to Ayala Malls (Glorietta, Greenbelt) offering broader mixes and higher footfall (20,000+ daily). Market factors include robust CBD growth but saturation in lifestyle categories, with 2025 projections showing 4-6% rent growth tempered by e-commerce pressures. Retailers face opportunities in niche positioning but drawbacks from limited anchor draws and infrastructure maintenance needs in the decade-old facility, recommending due diligence on traffic studies and competitor sales data.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
17,000
Year Built
2014
Parking Spaces
527
Average Monthly Footfall
100,000
Owner
Century Properties
Anchor Tenants
Robinsons Supermarket, CCM Cinemas

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
750,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
3.5 Persons
Education level (tertiary)
65.0 %

Median household income
450,000 PHP per year
Unemployment rate
4.2 %
Cost of living index
150 Index (Manila=100)

Retail spending per capita
25,000 PHP per year
Spending on apparel
4,500 PHP per year
Spending on groceries
8,000 PHP per year
Spending on electronics
3,200 PHP per year

Annual foot traffic
1,200,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
50,000 PHP per year

Number of retail stores
100 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
17,000 sqm
Number of Levels
6 Levels
Average rent per square meter
1,200 PHP per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,360 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
527 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
75.0 %

Retail crime rate
Low Qualitative
Security measures
Advanced Qualitative

Promotional events
Regular Qualitative
Loyalty program penetration
20.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
nan Qualitative
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