NEW

Brand Fit Snapshot

Best for:

National ChainsMid-Market FashionDepartment Store AnchorsFamily EntertainmentCinema & Leisure

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Shopping Grande Rio is a regional mall in São João de Meriti, Baixada Fluminense, inaugurated in 1995. It spans 95,000 sqm GLA with 280 stores over three levels, owned 50% by Allos. Occupancy is near 98%, bolstered by 2008 expansions and 2019 revitalizations. Anchors: Renner, Riachuelo, Casa Bahia, Marisa, Lojas Americanas, Leader, Ponto Frio, Smart Fit, Kinoplex cinema.

Tenant mix focuses on fashion, electronics, home, entertainment, services; apparel category shows saturation. Serves 1.2M catchment (5km), local pop 460K, youthful (64% 17-34), 41% medium-high income, avg HH 3,600 BRL/mo, 18% unemployment. Footfall: 1.32M monthly, 12M yearly, 90min dwell, 25% repeat.

Accessibility via Dutra highway, buses; 2,046 spots, moderate congestion. Rents: 150 BRL/sqm/mo, 4.5% escalation. 15% market share in competitive area (3 malls/km²). Sales: 5K BRL/sqm/yr. Advantages: stable traffic, mix synergies, renovations for mid-tier retail. Risks: competition (Caxias, Top Shopping), economic sensitivity, infrastructure aging, category refresh needed.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday01:00 PM — 09:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Rua Maria Soares Sendas, 111, São João De Meriti, Brazil

Insights

Demographics and Market Factors

The primary catchment area within 5 km includes 1.2 million residents with 0.7% growth, average age 34, 3.1 persons/household, and 18% unemployment. Visitor profile: 55% local, 68% female, 64% aged 17-34, 41% medium-high income. Average spending: 2,500 USD/year overall, 450 USD on apparel. This supports value retail but exposes to economic downturns in lower-middle class suburbs, influencing retail performance through variable consumer confidence.

Competition and Accessibility

Faces competition from Caxias Shopping (27,600 sqm) and Top Shopping Nova Iguaçu (32,319 sqm), with high density of 3 malls/km² potentially sharing traffic. Accessibility via Rodovia Presidente Dutra and public transport is adequate but prone to congestion; 2,046 parking spaces aid suburban access. Operational quality improved by recent renovations, though aging infrastructure remains a concern affecting long-term appeal.

Lease Terms and Performance Metrics

Rents average 150 BRL/sqm/month with 4.5% annual escalation, often including turnover percentages, suitable for regional positioning. Performance: 98% occupancy, 1.32M monthly footfall, 5,000 BRL/sqm/year sales. Advantages include high repeat visits (25%) and event programming (50/year); drawbacks: apparel saturation risks lower sales in weak categories, market saturation in Baixada Fluminense limits growth potential.

Building Details

Property Type
Regional
Gross Leasable Area
43,832
Year Built
1995
Parking Spaces
3500
Average Monthly Footfall
1,000,000
Owner
Allos (50%)
Anchor Tenants
Riachuelo, Supermarket, Cinema

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
800,000 People
Population growth rate
0.8 %
Median age
34 Years
Household size
3.1 Persons per household
Education level (tertiary)
22.0 %

Median household income
2,800 BRL per month
Unemployment rate
6.2 %
Cost of living index
115 Index (Brazil=100)

Retail spending per capita
4,200 BRL per year
Spending on apparel
1,100 BRL per year
Spending on groceries
2,500 BRL per year
Spending on electronics
800 BRL per year

Annual foot traffic
12,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
15,000 BRL per year

Number of retail stores
220 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Malls within 10 km
Tenant diversity
High
Unique Concepts
15.0 %

Gross Leasable Area
43,832 sqm
Number of Levels
3 Levels
Average rent per square meter
150 BRL per month
Vacancy rate
4.5 %
Lease term flexibility
Medium
Available retail space
3,600 sqm

Proximity to main roads
Direct access
Public transport access
High
Parking spaces
3,500 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low
Security measures
Advanced

Promotional events
50 Per year
Loyalty program penetration
40.0 %
Digital signage presence
High

Projected foot traffic growth
3.0 %
New tenant pipeline
10 New stores
Mall expansion plans
nan
City Snapshot
São João De Meriti, RJ

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in São João De Meriti.

Top retail destinations across Brazil.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
São João De Meriti, RJ

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info