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SM City Consolacion is a mid-sized regional shopping center located along Cebu North Road in Barangay Lamac, Consolacion, Cebu, Philippines, approximately 15 kilometers north of Cebu City. Opened in June 2012, it features a gross leasable area (GLA) of approximately 57,842 square meters, positioning it as a key retail hub for the northern Cebu suburbs. Anchor tenants include SM Department Store and SM Supermarket, which drive consistent traffic.
The tenant mix comprises a balanced selection of retail outlets, dining options such as Jollibee, Mang Inasal, and Max's Restaurant, entertainment facilities, and services, with nearly 70 percent of SM Supermalls tenants being MSMEs as per system-wide data.
Market position benefits from Consolacions rapid population growth, serving a demographic of over 148,000 residents with middle-income households engaged in trade, industry, and services.
Accessibility is strong via the main north road, supporting daily footfall estimated in line with SMs provincial malls averaging thousands of visitors.
Occupancy rates for SM malls typically exceed 90 percent, indicating stable operations.
Leasing advantages include SMs established brand for reliable customer draw and flexible terms for smaller retailers, though rent levels range from PHP 600 to 1,000 per square meter monthly, competitive for the area. Drawbacks involve competition from larger malls like SM City Cebu and emerging centers in Mandaue, potential access congestion during peak hours, and reliance on local economy vulnerable to tourism fluctuations in Cebu.
Overall, it offers solid performance for category killers and local brands but requires careful evaluation of category saturation in fashion and F&B.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
Consolacion municipality has a population of 148,012 as per the 2020 census, with a growth rate exceeding 4 percent annually, driven by suburban expansion from Cebu City. The demographic profile includes middle-class families with average household incomes around PHP 300,000-500,000 yearly, focused on retail, manufacturing, and services. SM City Consolacion benefits from proximity to residential developments and industrial zones, enhancing footfall. Accessibility via Cebu North Road provides good connectivity to Mandaue and Cebu City, though traffic can be an issue during rush hours, potentially impacting shopper convenience. This setup supports steady local traffic but may limit draw from southern Cebu without improved public transport links.
Tenant Mix and Occupancy
The tenant mix at SM City Consolacion emphasizes anchors like SM Department Store and Supermarket, complemented by diverse categories including apparel, electronics, dining (e.g., Jollibee, Mesa), and leisure options. System-wide, SM Supermalls maintain occupancy above 92 percent, with Consolacion likely similar given its strategic location and 89 percent pre-opening lease awards. Strengths include a mix that caters to everyday needs, fostering repeat visits, while weaknesses involve moderate saturation in fast food and basic retail, common in provincial SMs. This configuration aids stable revenue for tenants but highlights risks from economic slowdowns affecting discretionary spending in non-essentials.
Competition and Market Risks
Competition in northern Cebu includes nearby centers like Parkmall in Mandaue and Robinsons Galleria Cebu, which offer similar mid-tier retail experiences, potentially diverting premium shoppers. SM City Consolacions market share relies on its SM brand loyalty and local dominance, but faces challenges from e-commerce growth and larger urban malls drawing regional traffic. Rent levels are balanced at PHP 600-1,000 per sqm, with escalation clauses typical in SM leases. Risks encompass aging infrastructure if not maintained, category weaknesses in luxury goods due to demographic, and broader market saturation in Cebu retail, where over 10 malls compete for a PHP 100 billion annual spend. Tenants should assess co-tenancy clauses for protection against underperformance.
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Consolacion
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Consolacion
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