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The Shoppes at Park Place is an open-air retail center located at 7200 US Highway 19 North in Pinellas Park, Florida, covering approximately 361,000 square feet on a 38-acre site. Developed from a former enclosed mall, it was acquired by Belleair Development Group in 2022 for $85 million and repositioned as a lifestyle shopping destination. Situated in densely populated Pinellas County, the center benefits from a trade area population of 13,375 within 1 mile (average household income $55,226), 117,620 within 3 miles ($60,456), and 280,000 within 5 miles ($65,123).
Median age in the primary area is 46.3 years, with a mix of families, retirees, and commuters. Daily vehicular traffic on US Highway 19 exceeds 67,500 vehicles, and Park Boulevard sees 65,000, ensuring high visibility and accessibility via major arterials connecting to Tampa and St. Petersburg. The tenant mix features strong anchors including Target (department store), Academy Sports + Outdoors (sporting goods), Regal Cinemas (entertainment), Marshalls (off-price apparel), Michaels (arts and crafts), Petco (pet supplies), and Conn's HomePlus (electronics and furniture).
Inline spaces host a variety of quick-service restaurants, services, and specialty shops, with an emphasis on convenience-oriented retail. The Tampa Bay retail market reports low vacancy rates of 3.4% as of recent data, reflecting stable occupancy and tenant demand.
Leasing advantages include moderate base rents averaging $20-25 per square foot (net), flexible terms, and co-tenancy protections tied to anchors. However, challenges include competition from nearby power centers and enclosed malls like Tyrone Square, as well as potential saturation in discount and sporting goods categories.
Operational quality is supported by recent ownership investments in landscaping and signage, though some infrastructure dates to the 1970s redevelopment.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The primary trade area for Shoppes at Park Place encompasses a diverse population in Pinellas Park and surrounding suburbs. Within 1 mile, there are 13,375 residents with an average household income of $55,226 and a median age of 46.3 years, including a significant retiree segment due to Florida's appeal. Expanding to 3 miles, the population grows to 117,620 with incomes rising to $60,456, attracting middle-income families and working professionals. The 5-mile radius includes over 280,000 people earning $65,123 on average, bolstered by daytime population influx of 48,344 within 3 miles from nearby employment hubs. This profile supports retailers targeting value-oriented shopping, home goods, and entertainment, but risks lower discretionary spending compared to higher-income coastal areas. Data from commercial real estate reports indicate steady growth in the 35-54 age cohort, driving demand for family-focused tenants.
Accessibility and Footfall
Located at the signalized intersection of US Highway 19 and Park Boulevard, Shoppes at Park Place enjoys excellent regional connectivity in the Tampa Bay area. US 19, a major north-south corridor, carries 67,500 vehicles daily, while Park Boulevard adds 65,000, generating substantial pass-by exposure. The site offers ample surface parking for over 2,000 vehicles and is within 15 minutes of Interstate 275, facilitating access from Tampa (10 miles south) and Clearwater (8 miles west). Public transit via Pinellas Suncoast Transit Authority serves the area, though driving dominates. Footfall benefits from anchor draw, with estimates of 10,000-15,000 visitors weekly based on similar centers, supported by entertainment options like Regal Cinemas. Drawbacks include occasional congestion on US 19 during peak hours and limited pedestrian-friendly urban amenities, potentially impacting impulse traffic. Market reports highlight strong traffic counts as a key strength for lease negotiations.
Tenant Mix and Competition
The tenant mix at Shoppes at Park Place emphasizes big-box anchors and value retailers, with Target, Academy Sports + Outdoors, and Regal Cinemas occupying over 50% of GLA, complemented by category killers like Michaels and Marshalls. Inline tenants include food options (e.g., Panera Bread, Five Guys) and services (e.g., nail salons, fitness), achieving high occupancy near 95% post-2022 sale. This configuration appeals to convenience shoppers but exposes risks from anchor dependency and overlap in discount apparel/sports categories. Competition is notable from nearby properties like Gateway Crossing (Walmart-anchored) and larger venues such as Tyrone Square Mall (3 miles away, with Macy's and JCPenney). Regional saturation in off-price retail could pressure sales, with average mall sales per square foot around $300-400 annually per ICSC benchmarks. Leasing terms offer build-out allowances for qualified tenants, but co-tenancy clauses may trigger rent abatements if anchors vacate, underscoring the need for due diligence on market positioning.
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City Snapshot
Pinellas Park, FL
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City Snapshot
Pinellas Park, FL
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