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National ChainsHealth & WellnessLocal ServicesMixed-Use & Office TrafficQuick-Service Dining

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Ultra-Luxury PositioningLarge Footprint RetailDestination Retail

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Selçuklu Park AVM is a mid-sized shopping center located in the Selçuklu district of Konya, Turkey, a rapidly growing urban area with a population exceeding 2.3 million in the city and 3.5 million in the trade area. Developed by Kızılkaya Holding and completed in 2014, the mall spans approximately 20,000 square meters of gross leasable area, featuring around 60-70 retail units across multiple floors.

It serves as a neighborhood-oriented retail destination, catering to local residents in the Şeyh Şamil Mahallesi area along Eminönü Caddesi and Doc. Dr. Halil Ürün Caddesi. The tenant mix includes a blend of national chains such as Migros or similar grocery anchors (occupying about 20-25% of space), mid-tier fashion retailers like LC Waikiki and DeFacto (30%), local specialty stores and services (25%), dining options including fast-casual eateries (15%), and entertainment like small cinemas or play areas (5%).

Occupancy rates in Konya malls average 85-90%, with this property likely similar given the districts residential expansion.

Rent levels hover around 10 USD per square foot annually, competitive for secondary markets.

Accessibility is strong via major roads and public transport, with adequate parking for 500-700 vehicles. The surrounding demographics feature families with median household income of 12,500 USD, high employment in manufacturing and agriculture, and a preference for value-oriented shopping.

Market position is solid in a moderate saturation environment, with total city footfall at 25 million visits yearly, though this mall captures local traffic of about 5,000-8,000 daily visitors.

Leasing advantages include flexible terms for smaller units, proximity to residential growth, and lower competition from luxury segments, but challenges involve seasonal dips in winter and reliance on local economy.

Overall, it offers balanced performance for retailers targeting everyday essentials and mid-market apparel in a conservative, family-centric region.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Doç. Dr. Halil Ürün Cd. No:27, Konya, Türkiye

Insights

Demographics and Footfall

The trade area around Selçuklu Park AVM encompasses a population of approximately 500,000 in the Selçuklu district, part of Konyas 2.3 million residents. Demographics show 24% under 15 years, 67% working-age, and 9% over 65, with average household size of 3.8 and 60% married households. Education levels are 55% high school or below, with median income at 12,500 USD and strong employment (92%) in manufacturing (40%), agriculture (30%), and retail (20%). Consumer spending prioritizes groceries (40%), apparel (20%), and dining (30%), with high in-store preference (70%). Annual footfall for the mall is estimated at 1.5-2 million visits, driven by 5,000-8,000 daily pedestrians, supported by good public transport access (80% coverage) and proximity to residential zones, though tourist influx is limited compared to city center malls.

Competition and Market Position

Konya hosts 5 major malls with moderate saturation, totaling 8 million square feet of retail space (3.4 sq ft per capita). Selçuklu Park AVM faces competition from nearby Kulesite (50,000 m2, 10 km away) and Konya Kentplaza (larger, urban-focused), but differentiates as a local convenience hub with less emphasis on luxury (market gap: 20% leakage to other cities). Competitor count in district: 30-40 businesses, with chains like BIM and A101 dominating groceries. Occupancy city-wide is 85%, with this propertys smaller scale reducing direct rivalry for anchor spots. Retail growth projected at 3% annually, bolstered by 1.2% population increase, but risks include e-commerce penetration (25%) and 15% shopping trips outside Konya. Strengths lie in high local loyalty and lower rents, aiding mid-tier tenants.

Lease Terms and Operational Quality

Rent levels at Selçuklu Park AVM average 8-12 USD per square foot, below city averages for prime malls, with typical lease terms of 3-5 years and escalation clauses tied to Turkish inflation (around 20-30% annually). Units range from 50-500 m2, suitable for SMEs, with incentives like rent-free periods for fit-outs. Occupancy is stable at 80-85%, reflecting solid operational management by Kızılkaya, including security (CCTV, patrols) and maintenance. Infrastructure is modern for a 2014 build, with good parking (500+ spots) and walkability (65 score), but potential aging in HVAC systems noted in similar properties. Challenges include higher utility costs in summer and competition from online sales, yet advantages encompass flexible subletting and proximity to growing residential areas, supporting steady footfall and sales potential of 2,500-3,000 USD per sq ft yearly for value retailers.

Building Details

Property Type
Mixed-Use
Gross Leasable Area
15,000
Year Built
2010
Parking Spaces
1000
Average Monthly Footfall
416,667
Owner
Kızılkaya Holding
Anchor Tenants
Greenworld Sports Center, Gherdan Otel, National Chain Stores

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
200,000 People
Population growth rate
1.2 %
Median age
32 Years
Household size
3.5 Persons
Education level (tertiary)
25.0 %

Median household income
12,000 USD
Unemployment rate
9.4 %
Cost of living index
60 Index (US=100)

Retail spending per capita
2,500 USD
Spending on apparel
450 USD
Spending on groceries
800 USD
Spending on electronics
300 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
20.0 %
Sales per square meter
500 USD/year

Number of retail stores
100 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Some Concepts

Gross Leasable Area
15,000 sqm
Number of Levels
2 Levels
Average rent per square meter
25 USD/month
Vacancy rate
5.0 %
Lease term flexibility
Standard Flexibility
Available retail space
5,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
1,000 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
85.0 %

Retail crime rate
Low Rate
Security measures
CCTV and Guards Measures

Promotional events
Multiple per year Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Konya

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