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Konya Kulesi AVM, located at Kule Caddesi No:8 in Konya, Turkey, is a three-level shopping center with a gross leasable area of 80,000 square meters owned by TOKI. It features 150 retail stores with high tenant diversity, including anchor tenants such as Adese, H&M, FLO, and Migros. The tenant mix caters to shopping (40%), dining (35%), and home decor (25%), with opportunities for family-friendly amenities, diverse dining options, trendy fashion, and sustainable brands.
Annual footfall stands at 7,500,000 visitors, supported by a primary catchment area of 1,200,000 people within 10 km and secondary within 30 km, with population growth at 1.5% annually. Median age is 32 years, household size 3.2, tertiary education 25%, median household income 12,500 USD, and retail spending per capita 2,000 USD yearly (apparel 450 USD, groceries 800 USD, electronics 300 USD). Sales per square meter are 6,500 USD annually, with dwell time of 45 minutes and 25% conversion rate.
Occupancy is strong at 95%, with 4,000 sqm available.
Rent levels average 100 USD per square meter per year, offering medium lease term flexibility.
Market position benefits from direct main road access, high public transport and pedestrian traffic, low retail crime, CCTV security, 50 promotional events yearly, 30% loyalty program penetration, and digital signage. E-commerce competition is high with 80% internet penetration and 40% click-and-collect adoption.
Leasing advantages include ongoing new tenant pipeline and proximity to competitors (3 malls within 10 km), fostering balanced traffic, though challenges arise from 9.5% unemployment and cost of living index of 70 relative to Istanbul's 100.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The primary catchment area within 10 km encompasses 1,200,000 residents, with a secondary area up to 30 km. Population growth is 1.5% per year, median age 32, household size 3.2 persons. Education levels include 25% tertiary, with median household income at 12,500 USD and unemployment at 9.5%. Retail spending per capita is 2,000 USD annually, focused on apparel (450 USD), groceries (800 USD), and electronics (300 USD). This profile supports mid-tier retail, emphasizing affordable and family-oriented offerings, but lower incomes may limit premium segment performance amid economic pressures.
Competition and Accessibility
Three competing malls exist within 10 km, contributing to moderate market saturation in Konya's retail landscape. High public transport access and direct main road proximity enhance pedestrian traffic, with high overall footfall of 7,500,000 annually. However, high e-commerce penetration (80%) and 40% click-and-collect usage pose risks to physical sales. Low retail crime and robust security (CCTV, guards) aid operational stability, but aging infrastructure in the region could impact long-term appeal. Balanced tenant mix mitigates direct competition risks for diverse categories.
Lease Terms and Operational Metrics
Average rent is 100 USD per square meter annually, competitive for Konya at approximately 8.33 USD monthly, with medium flexibility in lease terms. Vacancy rate of 5% indicates strong demand, with 4,000 sqm available amid an ongoing new tenant pipeline. Sales productivity at 6,500 USD per square meter yearly, 45-minute dwell time, and 25% conversion rate reflect solid performance. 50 promotional events per year and 30% loyalty penetration boost engagement, though high e-commerce competition requires digital integration. Potential challenges include market saturation and economic factors affecting occupancy sustainability.
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Konya
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City Snapshot
Konya
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