Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
SC Atrium is a shopping center in central Moscow at Zemlyanoy Val Street 33, opened in 2002 with 59,000 sqm gross leasable area across 4 levels and 1,000 parking spaces. It hosts 200 stores with diverse tenant mix, anchored by Zeleny Perekrestok grocery, Karo Film Atrium cinema, Kuragh Theater, and Atrium Fitness, attracting 10 million annual visitors. Forty percent visit for shopping, 35% for dining, 25% for home decor.
Primary 5 km catchment includes 2 million residents, median age 39, household income 120,000 RUB monthly, retail spending 325,342 RUB per capita yearly on groceries (100,000 RUB), apparel (65,000 RUB), electronics (50,000 RUB). Occupancy at 92.4%, vacancy 7.6% with 4,500 sqm available; rents average 2,000 USD/sqm/year. Strong market position in competitive Moscow scene with high pedestrian traffic, excellent public transport, and direct road access.
Leasing benefits from medium-term flexibility, ongoing tenant pipeline, frequent promotions, 40% loyalty penetration, advanced security. Dwell time 120 minutes, 20% conversion, 500,000 RUB/sqm sales. Challenges include 23% e-commerce impact, high competitor density, needs for family amenities, diverse dining, trendy fashion to counter saturation and aging infrastructure risks.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 11:00 PM |
| Tuesday | 10:00 AM — 11:00 PM |
| Wednesday | 10:00 AM — 11:00 PM |
| Thursday | 10:00 AM — 11:00 PM |
| Friday | 10:00 AM — 11:00 PM |
| Saturday | 10:00 AM — 11:00 PM |
| Sunday | 10:00 AM — 11:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment Area
Primary catchment within 5 km radius covers 2 million people, median age 39 years, household size 2.5, 60% tertiary education, median income 120,000 RUB monthly, unemployment 1.7%. Retail spending per capita totals 325,342 RUB annually, with emphasis on groceries at 100,000 RUB and apparel at 65,000 RUB, favoring food and fashion tenants. Secondary 10 km area supports broader draw, population growth 0.2% yearly, cost of living index 55 (NYC=100), aiding stable consumer base for mid-tier retail.
Competition and Market Position
High competitor density in Moscow retail market, e-commerce at 23% of sales, 30% click-and-collect, 85% internet penetration intensify online rivalry. SC Atrium stands out via entertainment anchors like cinema and theater, mixed-use appeal in saturated central district. Risks from market saturation and 2002 build potentially requiring infrastructure updates; 2% projected footfall growth offers moderate expansion potential amid economic factors.
Operational Quality and Risks
Annual footfall 10 million drives 500,000 RUB/sqm sales, 92.4% occupancy, 120-minute dwell time, 20% conversion rate. Strengths: excellent accessibility, frequent events, digital signage, redevelopment plans. Weaknesses: limited family zones, dining variety, trendy fashion options may deter young adults. Low retail crime 1%, but high e-commerce and competition pose challenges; vacancy 7.6% indicates selective leasing opportunities with medium flexibility.
Building Details
Detailed Market Analytics
City Snapshot
Moscow
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Moscow
Discover more shopping centers in Moscow.
Popular in Russian Federation
Top retail destinations across Russian Federation.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Moscow
Comprehensive market intelligence for retail expansion in this city
