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National ChainsDepartment Store AnchorsCinema & LeisureMid-Market FashionMixed-Use & Office Traffic

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Ultra-Luxury PositioningValue PositioningBudget Brands

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The Atrium shopping center is situated at Zemlyanoy Val Street 33 in central Moscow, near the Garden Ring and Kurskaya metro stations, providing excellent public transport access. Constructed in 2002, it spans five levels with a gross leasable area of 60,000 square meters and houses approximately 250 stores. Anchor tenants include Zeleny Perekrestok supermarket, Karo Film cinema, and a fitness club, contributing to a diverse tenant mix focused on fashion for middle to upper-middle class shoppers, featuring international brands like Zara, H&M, Uniqlo, Massimo Dutti, and Adidas.

Dining options encompass a 12-operator food court with chains such as Burger King and Teremok, plus sit-down restaurants including TGI Friday"s and Starbucks. Entertainment facilities enhance dwell time, averaging 90 minutes per visit. In Moscow"s competitive retail landscape, Atrium holds a strong market position as a neighborhood mall with 5% vacancy against the city average of 7.6% in Q1 2024. Annual footfall stands at 15 million visitors, bolstered by a primary catchment of 2 million residents within 5 km, where median household income is 100,000 RUB monthly and 60% hold tertiary education.

Leasing opportunities offer rents around 2,000 USD per sqm per year, with medium-term flexibility, though challenges include high e-commerce penetration at 85% and competition from nearby premium centers.

Operational quality remains solid with 800 parking spaces and frequent promotions, but aging infrastructure from 2002 construction may require updates amid market saturation in apparel categories.

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Hours of Operation

Hours

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Monday10:00 AM — 11:00 PM
Tuesday10:00 AM — 11:00 PM
Wednesday10:00 AM — 11:00 PM
Thursday10:00 AM — 11:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Zemlyanoy Val St., 33, Moscow, Russian Federation

Insights

Demographic Profile

Atrium serves a central Moscow catchment area of 2 million people within 5-20 km radius, with a median age of 39 years and average household size of 2.5 persons. The population exhibits high education levels, with 60% holding tertiary degrees, and median monthly household income of 100,000 RUB, supporting middle to upper-middle class spending on fashion and dining. Unemployment is low at 3%, and retail spending per capita includes 50,000 RUB annually on apparel and 100,000 RUB on groceries, driving consistent demand for the mall"s tenant mix focused on accessible luxury and everyday essentials.

Competitive Landscape

Positioned in Moscow"s dense retail core, Atrium faces high competition from superregional centers like GUM and TSUM, as well as online platforms with 85% internet penetration and 50% click-and-collect adoption. Citywide vacancy is 7.6%, but Atrium maintains 5% due to its balanced tenant diversity and anchor stability. Risks include market saturation in fashion categories, where 40% of visits are shopping-driven, and potential footfall shifts to newer developments, though 1.5% YoY growth in Moscow mall traffic supports resilience.

Accessibility and Footfall

Excellent accessibility defines Atrium, located 50 meters from Kurskaya and Chkalovskaya metro stations, ensuring high pedestrian traffic and public transport links. With 800 parking spaces, including underground options, it accommodates 15 million annual visitors, averaging 1,250 thousand monthly. Dwell time of 90 minutes reflects strong entertainment draw from cinema and fitness facilities. However, urban congestion and competition for transit routes pose access challenges during peak hours, while projected 5% annual footfall growth aligns with Moscow"s recovering retail sector post-2024 economic stabilization.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
40,500
Year Built
2002
Parking Spaces
800
Average Monthly Footfall
1,250,000
Owner
Engeocom
Anchor Tenants
Zeleny Perekrestok, Karo Film Atrium, Fitness Club

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
2,000,000 People
Population growth rate
0.5 %
Median age
39 Years
Household size
2.5 Persons
Education level (tertiary)
60.0 %

Median household income
100,000 RUB/month
Unemployment rate
3.0 %
Cost of living index
120 Index (100=average)

Retail spending per capita
300,000 RUB/year
Spending on apparel
50,000 RUB/year per capita
Spending on groceries
100,000 RUB/year per capita
Spending on electronics
30,000 RUB/year per capita

Annual foot traffic
15,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
10,000 USD/sqm/year

Number of retail stores
250 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
40,500 sqm
Number of Levels
5 Levels
Average rent per square meter
2,000 USD/sqm/year
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
3,000 sqm

Proximity to main roads
High
Public transport access
Excellent
Parking spaces
800 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
50.0 %
Internet penetration
85.0 %

Retail crime rate
Low
Security measures
Comprehensive

Promotional events
Frequent
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
Potential
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Moscow

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