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Ruimsig Plaza, situated at the corner of Doreen and Malcolm Roads in Amorosa, Roodepoort, Gauteng, operates as a U-shaped urban convenience shopping centre with a gross leasable area of 11,594 square meters. Positioned 21 kilometers northwest of Johannesburg CBD, it caters to a growing residential catchment in the West Rand, characterized by suburban expansion and middle-income households. The tenant mix is anchored by Spar supermarket and Planet Fitness gym, with national brands accounting for about 71% of space, focusing on groceries, health, and daily essentials alongside smaller local outlets in fashion and services.

Accessibility via the M47 highway supports vehicle traffic, complemented by 480 parking bays, though public transport options are limited. Managed by Vukile Property Fund through JHI, the centre maintains 95% occupancy as of September 2024, with 555 square meters vacant, signaling resilient demand amid Gauteng retail recovery. Footfall estimates range 3,000-5,000 daily visitors, driven by local residents rather than regional draw.

Leasing opportunities feature competitive rents of R150-R250 per square meter monthly, suitable for cost-conscious retailers, and a stable operational environment post-2014 refurbishment. However, drawbacks include competition from larger venues like Clearwater Mall (upscale, 50,000 sqm) and Westgate Mall (value, high footfall), which capture broader spending. Market factors such as economic slowdowns, high unemployment in surrounding areas (around 30%), and saturation in convenience formats pose risks to sales velocity and tenant retention.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Cnr Doreen & Malcolm Roads, Roodepoort, South Africa

Insights

Demographic Profile

Roodepoort features a diverse, expanding population of over 400,000, with the primary 5km catchment encompassing middle-class suburbs like Ruimsig, Weltevreden Park, and Amorosa, where average household incomes fall between R20,000 and R40,000 monthly. This supports consistent demand for everyday retail but shows limited affluence for premium categories, with demographics skewed toward families (65% of households) and working professionals commuting to Johannesburg. Growth from urban sprawl enhances long-term potential, though income inequality and youth unemployment (25-35% in Gauteng) could dampen discretionary spending, impacting non-essential tenants.

Competitive Landscape

Ruimsig Plaza competes with nearby Clearwater Mall, an upscale destination with 140 stores and 1.5 million annual footfall, and Westgate Shopping Centre, a 80,000 sqm value hub drawing budget shoppers. These larger formats (GLA 50,000+ sqm) offer diverse mixes including entertainment, eroding Ruimsigs neighborhood focus. Local rival Hillfox Value Centre adds pressure in discount segments. Strengths lie in proximity reducing travel for basics, but weaker categories like apparel face saturation, with market reports noting 5-7% annual sales growth for convenience centres versus 8-10% for regionals in West Rand.

Leasing and Operational Metrics

Occupancy at 95% reflects strong management and anchor stability, with rents averaging R180-R220 per square meter monthly for prime units, including turnover clauses tied to sales thresholds. Footfall benefits from residential density (over 50,000 within 3km), yet access via secondary roads like Doreen may cause congestion during peaks. Operational quality is adequate post-refurbishment, but aging elements could necessitate investments. Risks include fluctuating vacancies (from 15% in 2020 to current levels) due to economic pressures, and high utility costs in Gauteng retail, potentially raising operational expenses by 10-15% annually.

Building Details

Property Type
Convenience
Gross Leasable Area
11,594
Year Built
2000
Parking Spaces
500
Average Monthly Footfall
41,667
Owner
Vukile Property Fund Limited
Anchor Tenants
Spar, SuperSpar, Planet Fitness

Detailed Market Analytics

Primary Catchment Area
50,000 People
Secondary Catchment Area
300,000 People
Catchment area population
350,000 People
Population growth rate
2.0 %
Median age
30 Years
Household size
2.7 Persons
Education level (tertiary)
20.0 %

Median household income
230,700 ZAR per year
Unemployment rate
28.0 %
Cost of living index
75 Index (NY=100)

Retail spending per capita
10,000 ZAR per year
Spending on apparel
2,000 ZAR per capita per year
Spending on groceries
4,000 ZAR per capita per year
Spending on electronics
1,500 ZAR per capita per year

Annual foot traffic
500,000 Visitors
Dwell time
60 Minutes
Conversion rate
25.0 %
Sales per square meter
4,500 ZAR per month

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
5 Unique stores

Gross Leasable Area
11,594 sqm
Number of Levels
1 Levels
Average rent per square meter
180 ZAR per month
Vacancy rate
7.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
500 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
60.0 %
Internet penetration
70.0 %

Retail crime rate
High Rate
Security measures
Layered security Measures

Promotional events
Quarterly Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Refurbished 2014 Plans
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