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Daily Essentials & GroceryLocal ServicesTourist & Duty-FreeQuick-Service DiningSpecialty Retail

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Ultra-Luxury PositioningLarge Footprint RetailEntertainment Concepts
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Puerto Plaza is a compact retail center integrated with a hotel in the Pueblo de los Pescadores neighborhood of Las Terrenas, Samana Province, Dominican Republic. Located at a central point in this coastal tourist village, it benefits from proximity to popular beaches such as Punta Popy (16-minute walk) and Playa Bonita, drawing foot traffic from hotel guests, local residents, and seasonal visitors.

The property spans a modest scale, featuring around 12 tenants focused on everyday retail and services, including clothing stores like Punto Italia and Sartoria Pasitono, food outlets such as La Paneria bakery and Tropical Max restaurant, health services like Farmacia Carol (24-hour operation) and Laser Vision Center, and real estate agencies like Immomexx. This tenant mix caters primarily to convenience shopping for tourists and expats, with limited luxury or high-end options.

Market position in Las Terrenas positions it as a neighborhood hub in a town known for its expat community (largely European and North American) and tourism driven by beaches and eco-tourism, where overall area occupancy for short-term rentals reaches 80-90 percent in high season (December-April) but drops to 40-65 percent in low season.

Leasing advantages include flexible spaces suitable for small-format retailers, potential for cross-traffic from the on-site hotel with 2 outdoor pools and restaurant, and accessibility via local roads though public transport is limited.

Rent levels are not publicly detailed but align with regional norms for tourist areas, estimated at USD 15-25 per square meter monthly based on comparable Samana properties.

Operational quality appears basic, with no reported aging infrastructure issues, but the small size limits economies of scale. Contextual factors include strong seasonal footfall tied to tourism (Las Terrenas sees over 500,000 visitors annually), yet challenges from market saturation in beachside pop-up shops and reliance on informal economy.

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Hours of Operation

Hours

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Monday08:00 AM — 11:00 PM
Tuesday08:00 AM — 11:00 PM
Wednesday08:00 AM — 11:00 PM
Thursday08:00 AM — 11:00 PM
Friday08:00 AM — 11:00 PM
Saturday08:00 AM — 11:00 PM
Sunday08:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Pueblo de los Pescadores, Las Terrenas, Dominican Republic

Insights

Demographic Profile

Las Terrenas demographics feature a population of approximately 40,000, bolstered by a significant expat contingent (around 10,000, mainly from Europe, Canada, and the US) alongside local Dominican residents. The area attracts middle-income tourists focused on beach vacations and adventure activities, with median household incomes for expats estimated at USD 50,000-80,000 annually. Retail performance benefits from this diverse mix, where convenience and international goods drive spending, but low local incomes (average USD 400 monthly) limit year-round volume. High seasonal influx supports footfall, yet off-peak periods see reduced activity, influencing stable but variable sales for tenants.

Tenant Mix and Accessibility

The tenant mix emphasizes practical services and casual dining, with 40 percent in food/beverage, 30 percent in health/pharmacy, and 20 percent in apparel/real estate, promoting synergy for daily needs but lacking anchors like major chains. Occupancy appears high at near 100 percent based on active listings, though small scale (under 5,000 sqm GLA estimated) constrains diversity. Accessibility is a strength via pedestrian-friendly village location and free parking, but challenges include narrow roads, limited public transit, and 2-3 hour drive from Samana Airport, potentially deterring bulk shoppers. This setup suits boutique retailers targeting tourists over high-volume operations.

Market Risks and Competition

Competition arises from informal beach vendors and nearby plazas like Cosmopolitan Mall in El Catey (30km away), which offers broader options and higher footfall (estimated 10,000 daily in peak). Risks include tourism volatility, with low-season dips affecting 50 percent of annual revenue, and economic factors like inflation in the Dominican Republic (projected 4 percent in 2026). Potential challenges encompass category weaknesses in luxury retail due to market saturation and access issues during rainy seasons (May-November). Balanced against this, the propertys central positioning provides resilience for resilient categories like pharmacy and food, with overall retail vacancy in Samana under 10 percent per regional reports.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
2000
Year Built
2018
Parking Spaces
70
Average Monthly Footfall
12,500
Anchor Tenants
Farmacia Carol, La Paneria, Punto Italia

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
30 km radius
Catchment area population
50,000 People
Population growth rate
2.5 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
20.0 %

Median household income
15,000 USD per year
Unemployment rate
5.3 %
Cost of living index
50 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
300 USD per capita
Spending on groceries
500 USD per capita
Spending on electronics
200 USD per capita

Annual foot traffic
150,000 Visitors
Dwell time
45 Minutes
Conversion rate
15.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
25 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Low
Tenant diversity
Medium
Unique Concepts
Yes

Gross Leasable Area
2,000 sqm
Number of Levels
2 Levels
Average rent per square meter
20 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
500 SQM

Proximity to main roads
High
Public transport access
Medium
Parking spaces
70 Spaces
Pedestrian traffic
High

E-commerce competition
Medium
Click-and-collect adoption
Low %
Internet penetration
80.0 %

Retail crime rate
Low
Security measures
Full-day security

Promotional events
Occasional
Loyalty program penetration
Low %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
Medium
Mall expansion plans
nan
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Las Terrenas

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Las Terrenas

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