NEW

Brand Fit Snapshot

Best for:

Mid-Market FashionQuick-Service DiningLocal ServicesDaily Essentials & GroceryMixed-Use & Office Traffic

Not ideal if:

Ultra-Luxury Positioning
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Premier Plaza Shopping Center is a 16,808 square foot Class C strip retail center built in 1999, located at 900-1000 Municipal Drive in Brandon, Mississippi, a suburb of Jackson with strong growth. Positioned adjacent to the Brandon Municipal Complex, City Hall, and Senior Center, it captures footfall from government operations and visitors.

Accessibility includes proximity to Highway 80, less than one mile from Interstate 20, and 10 minutes from Jackson-Evers International Airport, with abundant parking available. The tenant mix features established retailers like Cato Fashions for apparel, alongside convenience-oriented businesses, supported by long-term leases that ensure stability. Brandon's population of approximately 24,000 has grown 24% in the last decade, with a median household income of about $70,000, exceeding state averages, and a demographic primarily White (74%) and Black (23%) families and professionals.

Retail sales reached record levels in 2023, indicating healthy market conditions. Leasing opportunities offer rates around $20 per square foot NNN, with upside potential from rent escalations. However, challenges include competition from emerging centers like Sullivan's Marketplace, aging infrastructure, and moderate operational quality in a saturated suburban market. Occupancy stands at roughly 92%, with a 1,420 square foot vacancy.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 06:00 PM
Tuesday10:00 AM — 06:00 PM
Wednesday10:00 AM — 06:00 PM
Thursday10:00 AM — 06:00 PM
Friday10:00 AM — 06:00 PM
Saturday10:00 AM — 05:00 PM
SundayClosed
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1301 W Government St, Brandon, United States

Insights

Demographic Profile and Footfall

Brandon features a population of 24,000 with 24% growth over 10 years, median income $70,000, supporting retail. Footfall benefits from nearby government facilities, but as a strip center, daily traffic is estimated moderate at 500-1,000 visitors, driven by local errands rather than destination shopping. Risks include reliance on commuter patterns amid rising online retail competition.

Tenant Mix and Occupancy

The mix includes apparel (Cato Fashions) and services, with long-term tenants ensuring 92% occupancy. Strengths lie in stable leases, but weaknesses include limited diversity and one available 1,420 SF space, potentially impacting synergy. Operational quality is average for Class C, with recent updates like painting, but aging at 25 years poses maintenance risks.

Market Factors and Lease Terms

Strong 2023 retail sales highlight market vitality, with average rents $15.50-$24/SF NNN and growth from new developments. Advantages: accessible location, parking. Drawbacks: saturation, competition from Jackson metro, and infrastructure needs. Lease terms favor stability with escalations, but retailers should assess footfall metrics and category weaknesses in convenience retail.

Building Details

Property Type
Neighborhood
Gross Leasable Area
1500
Year Built
1999
Parking Spaces
2500
Average Monthly Footfall
208,333
Owner
UCR Properties
Anchor Tenants
Cato Fashions,Yoko Japanese Steak House

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
20 km radius
Catchment area population
450,000 People
Population growth rate
1.2 %
Median age
37 Years
Household size
2.6 Persons
Education level (tertiary)
35.0 %

Median household income
$75,000 USD
Unemployment rate
4.5 %
Cost of living index
105 Index (100=US avg)

Retail spending per capita
$4,200 USD per year
Spending on apparel
$850 USD per capita
Spending on groceries
$3,200 USD per household
Spending on electronics
$450 USD per capita

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
$8,500 USD

Number of retail stores
85 Stores
Anchor tenant presence
Yes Binary
Competitor density (same category)
3 Malls within 10km
Tenant diversity
High Qualitative
Unique Concepts
12 Unique stores

Gross Leasable Area
1,500 sqm
Number of Levels
2 Levels
Average rent per square meter
$250 USD per year
Vacancy rate
8.0 %
Lease term flexibility
5-10 years Years
Available retail space
12,000 Square meters

Proximity to main roads
Direct access Qualitative
Public transport access
Good Qualitative
Parking spaces
2,500 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
92.0 %

Retail crime rate
2.1 Incidents per 1,000 visitors
Security measures
CCTV, patrols Qualitative

Promotional events
24 Events per year
Loyalty program penetration
30.0 %
Digital signage presence
50 Screens

Projected foot traffic growth
3.0 %
New tenant pipeline
15 Prospective tenants
Mall expansion plans
Phase 1 in 2027 Timeline
City Snapshot
Brandon, MS

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Brandon.

Top retail destinations across United States.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Brandon, MS

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample