Plaza The Point, Mexico City — Stores, Map & Hours

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Brand Fit Snapshot

Best for:

Premium Dining & LifestyleFamily EntertainmentCinema & LeisureSpecialty RetailMixed-Use & Office Traffic

Not ideal if:

Budget BrandsMass Market

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Plaza The Point is a compact lifestyle retail and entertainment center at Prolongacion Paseo de la Reforma 413 in Santa Fe, Mexico Citys upscale Alvaro Obregon borough.

Spanning about 5,000 square meters across multiple levels with 25,000 sqm gross leasable area, it opened around 2023 and focuses on experiential spaces rather than traditional retail.

Tenant mix includes 40% leisure/entertainment such as IMMMU installations and Flip Out trampoline park, 30% dining like Eil Punto Cafe, 20% personal care including Q.i Beauty Atelier, and 10% convenience retail, with around 60 stores and flexible 50-500 sqm units for pop-ups. Occupancy is 85-90%, matching Santa Fes 92% submarket average. Footfall averages 5,000-8,000 daily weekdays from office workers, up to 15,000 weekends, totaling 4 million annually.

Rents range 900-1,200 MXN/sqm monthly, with 3-5 year terms and 5-8% escalations. It serves high-income demographics of 25-45 year-old professionals, average household income over 150,000 MXN monthly, 500,000 catchment within 10 km. Positioned in a mixed-use hub with 50,000 corporate workers, it offers modern infrastructure, 24/7 security, 800+ parking spots.

Leasing advantages encompass niche experiential focus, tenant synergy, Metrobus access. Drawbacks include saturation risks, traffic delays of 20-30 minutes peak hours, car dependency.

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Hours of Operation

Hours

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Monday	11:00 AM — 08:00 PM
Tuesday	11:00 AM — 08:00 PM
Wednesday	11:00 AM — 08:00 PM
Thursday	11:00 AM — 08:00 PM
Friday	11:00 AM — 08:00 PM
Saturday	11:00 AM — 09:00 PM
Sunday	11:00 AM — 08:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Prolongación Paseo de la Reforma 413, Mexico City, Mexico

Insights

Demographics and Accessibility

Santa Fe demographics feature upper-middle to high-income professionals aged 25-45, with 60% family units, average household size 3.2, and 70% university-educated. Average income exceeds 150,000 MXN monthly, attracting executives and expatriates from firms like Microsoft. Catchment covers 500,000 within 10 km, with 1.57% population growth. Accessibility via Prolongacion Paseo de la Reforma links to Polanco, but peak traffic causes 20-30 minute delays; Metrobus Line 16 stop 500m away supports public transit, though area is car-dependent with over 800 parking spots available.

Competition and Market Risks

Competition stems from nearby Centro Santa Fe with 450 stores including luxury brands like Louis Vuitton and 25 million annual visitors, risking tenant poaching in entertainment categories. Market saturation in experiential retail poses challenges, with 10% churn in immersive spaces citywide. Economic sensitivity affects smaller tenants amid 2.5% consumer spending growth in 2025; vacancy at 7% reflects medium risk, though premium corridors hold 4-5%. Nearshoring boosts local activity, but e-commerce rise (30% digital trend) pressures physical retail.

Lease Terms and Operational Quality

Leases typically 3-5 years with 5-8% annual escalations, triple-net structures, and common area fees of 150-200 MXN/sqm. Ground-floor rents 1,000-1,200 MXN/sqm monthly, upper levels 800-950, showing 5-7% YoY growth. Operational quality is high with modern infrastructure, low turnover, 24/7 security, CCTV, and 10 incidents per 1,000 visitors. Positive reviews highlight ambiance and parking, but limited pedestrian paths and surrounding aging infrastructure may impact long-term appeal. Sales per sqm average 12,000 MXN annually in premium zones.